If you want your family or friends to come on a vacation with you, do you describe your plans enthusiastically or calmly?

You most likely say it with excitement in your voice because if you are excited about it, then hopefully they would be too!

And that is how salespeople think. They believe that, to be a great salesperson, you have to show enthusiasm for your product. If they are excited about what they are selling, then their prospect will be too.

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