Sales For Founders

Sales For Founders

By Louis NichollsBusiness
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Sales For Founders episodes

  • From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

    In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.

    Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, finding the first 100 customers for Dentally wasn't easy.

    In today's episode, we'll dive into...

    • how Dentally found their first customers
    • how they struggled with - and overcame - slow initial growth to make it to where they are today
    • and how they’re handling sales during the COVID19 pandemic - when all of their customers’ businesses as closed!
    • If you have a question for Nick, reach him at nick[at]dentallyDOTco

      Nick's favourite source of sales tips for founders with $10k MRR+ is over at the excellent Close blog. 

      But check out our recent episode with Close team-member and sales specialist James Urie first!

      --------------------

      Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

      53 min
    • Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

      In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.

      Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects.

      A few months ago, Frank started work on a new business, Finalytic. And he's already grown it to 5 figures in MRR by doing outbound sales.

      In today's episode, we'll dive into...

      • how Frank made Finalytic's first sales (and came up with the idea)
      • how he's handling sales in an industry devastated by the COVID-19 pandemic
      • how Frank launched yet another SaaS tool, Growth-Hacking.io and grew it from nothing to $2k+ MRR in less than a week
      • ... and much more!

        You can find Frank on LinkedIn - or shoot him an email at [email protected]. 

        And don't forget - you get 50% off of your very own Growth-Hacking.io account with discount code "S4F".

        Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

        1 hr
      • How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

        In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.

        Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle.

        We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years.

        Including...

        • a real, inside look at what it took to make Wavve's first, tenth, and 50th sale
        • why most cold outreach fails, and how to make sure yours works
        • when (and how) to transition from outbound sales to inbound marketing
        • ... and much more!

          You can find Baird on Twitter at @BairdHall - or check out some of his amazing writing on entrepreneurship, sales and marketing at Lofi Ventures.


          Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.

          49 min
        • What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian

          Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kirsten has seen and been successful at every stage of sales in a company’s lifecycle.

          In this episode, Kristen shares her advice on what founders *need* to know about a broad range of sales topics. Including enterprise sales tips, how and when to hire your first sales reps, and the positives (and negatives) of a freemium plan. 

          You can find Kristen on Twitter or LinkedIn.


          And don't forget - the Sales for Founders course opens for enrollment on the 10th of December!

          If you’re interested in checking it out, don’t wait 'til then - sign up for the earlybird waitlist at salesforfounders.com today, and on the 3rd of December I’ll be sending out the only discounts I’ll ever give on the course - and spending an hour video chatting and answering your questions about the course, and sales or growth more generally!

          52 min
        • [Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon

          This week I'm releasing a test episode for a new, shorter format of episodes - office hours.

          For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon. 

          If all goes well, I'll record and publish regular office hours episodes each Friday (alongside the normal expert interviews). We'll follow 3-4 founders who are facing the same challenges as you, growing their businesses from $0-$10k in MRR. I'll check in with each founder once a month, to hear how their business is growing and help them solve their biggest sales and growth challenges.

          If you'd like to be one of those 3-4 founders, head over to SalesForFounders.com and get your email on the earlybird waitlist. Invites go out on Wednesday the 20th of November, 2019.  

          I'd love to hear your feedback on the episode (sorry for the sound quality) and what can be improved via email, or hit me up on Twitter.

          You can also find Pat on Twitter @thepatwalls.

          Thanks for listening!

          28 min
        • Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com

          This week, your host Louis Nicholls sits down with Andrew Askins. 

          Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.

          In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $50k in monthly revenue.

          If you’ve ever considered consulting, freelancing or even setting up your own agency, this episode is packed with great advice. We talk about cold emails, productising client qualification, and how the sales process has changed over time - from outbound to a more reliable, inbound approach.

          You can find Andrew on Twitter, and don't forget to check out the Krit blog for some super useful insights into early stage product development. 

          58 min
        • Sales tips from a successful, full-time salesperson - with James Urie, Close.com

          This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson.

          But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company called Close, where he actually sells sales software to other sales teams!

          So we’re going to get amazing insights into how a professional thinks about doing sales, advice on how and when to set up your CRM, and some awesome tips on using text messages to increase conversions.

          You can find James on LinkedIn, shoot him an email at [email protected] , and check out the awesome Close blog for tons of sales advice. 

          And don't forget - the new Sales for Founders course launches in just a few weeks! 

          So if you're thinking about learning enough sales to get from 0 to $10k in MRR, make sure to get your name on the waitlist for an earlybird discount...

          45 min
        • What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine

          In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason.

          Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea.

          He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on what early-stage founders need to know about SEO-related content marketing instead.

          Covering listener questions and topics like...

          - When to make your first sales hire

          - How SEO and creating content can help you find a product idea to work on

          - What to do if you aren't a great copywriter

          - ... and much more!


          You can find Nat at NatEliason.com or on Twitter at @NatEliason.

          46 min
        • How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'

          In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.

          Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is lying to you.

          It's also compulsory reading for S4F course participants, and everyone who takes the course gets a copy included.

          In our chat, Rob explains... 

          • how to talk to customers and come up with a viable product idea
          • how to close your first sale
          • how to get people to talk to you in the first place
          • ... and much more, including listener questions.

            You can find Rob at RobFitz.com and get the book here.

            54 min
          • How to write cold emails that get results! - with Laura Lopuch

            We kick season 2 of the Sales for Founders podcast off with a bang!

            Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails.

            We go deep on...

            • How to write emails that get a response
            • How to write cold emails when you don't have a product to sell yet
            • How to avoid the most common cold email mistakes founders make
            • Laura also has an exclusive 10% discount on her training and coaching offerings for S4F listeners - you can get that (and find out more about Laura) by using code "S4F" at lauralopuch.com 

              52 min

            About Sales For Founders

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            Learn to sell, find your first paying customers and grow a successful business.