If you want to know the secret to success, you might be surprised that reading books is a huge part of it! In this two-part episode, you will be introduced to books that have inspired and made a great impact into our lives. You will learn how these books help and encourage us on business strategies. Don’t miss this episodes about reflections and lessons that you can apply!

In This Episode You'll Discover:

What the hosts have been up to

How visiting Disneyland relates to business

Books that influenced and changed our lives

Book 1: Transform Your Business by Being Remarkable

Book 2: Swim with the Sharks Without Being Eaten Alive

Concept of Red Ocean vs Blue Ocean strategy

Imparting business concepts and strategy to your family members

Book 3: Rich Dad Poor Dad

Concept of Active Income vs Passive Income

Difference between Assets and Liabilities

Book 4: Serious Creativity

How important creativity is

Importance of hanging out with the right people

Solving real problems inspired by Jeff Hoffman

Links & Resources Mentioned in This Episode:

* Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

* Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay

* Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

* Serious Creativity by Edward de Bono

* Priceline

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Welcome back to another episode of the Sales for Profit Podcast and this one's the second half of the two part series, New Year, New You! If you missed the first episode, go ahead and listen to that first and then come back to this one. These remaining three points (from our six point series) will help you understand your business a lot better. They are also some of the most common mistakes businesses and marketers make. So if you want to avoid these mistakes and start a path to more earnings this year, then you don't want to miss this episode!

In This Episode You'll Discover:

What’s going on with our hosts recently

'Unique-ability,' focusing on what you are good at

Fourth Point - Square Pegs and Round Holes

Hiring slow and firing fast

The creative ‘Chameleons’

Fifth Point - Remove the emotion out of it

Thoughts on how emotion could be detrimental

Sixth Point - Behaving like a challenger brand

What is a challenger brand?

You got to be different as a brand

Things to consider if you are a challenger brand

Recap of the six points of New Year, New You

Links & Resources Mentioned in This Episode:

* Video of JD in the island

* Netflix

* Virgin Airlines

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

It’s a new year and here at Sales For Profit, we think that it’s about time to become a ‘New You’ in terms of your business and marketing. In this special two-part episode, you will discover six points to help you start strong this year and we believe will lead to bigger profits! The over-arching theme of these episodes is really thinking about 'where am I now, where do I want to be and what is the gap?' Figure out what you need to focus on to make close that gap. Don’t miss this episode about lessons you can apply immediately.

In This Episode You'll Discover:

* Bloke Australians take it to the next level

* New year New You Key Lessons

* What have they been up to

* Collective members on a retreat

* The 6 Points for this New Year, New You episodes

* First Point - Everyone wants financial freedom but only a few do what it takes

* Having both education and implementation

* The common frustration of a coach

* Investing in yourself

* Matching your product and service

* What is a business whisperer?

* Second Point - Creating the right ambiance for your brand

* The name of your business is very important

* The design matters a lot

* Third Point - Thinking about bigger markets

* From a smaller niche to a slightly bigger one

Links & Resources Mentioned in This Episode:

* Gary Vaynerchuck

* Explode Your Sales

* The Digital Marketing Summit

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Mark Ottobre’s dream of becoming a weight lifter led him to becoming a master coach and not only that, he mastered the online marketing game as well! Now his business thrives with multiple streams of income and it just started with a few blogs. This guy proves to everyone that all you need is commitment to a goal for you to be successful. Learn how Mark is able to get results for his clients and most importantly with his business in this episode!

In This Episode You'll Discover:

Having the best shape of your life

How a WWE wrestler led Mark to his dream

How it all started with a dream of becoming a trainer

How successfully training someone can position you to receive referrals through it

How to help someone to truly reach their potential

What they do different in their studio

How to set standards and not allow the standard to drop

It’s not about marketing

The importance of commitment

Why being willing to pivot and change as required is crucial

Building the membership site model

Figuring and understanding the business

How he became a natural online marketer

Discovering a high converting opt-in (60 percent!)

Adding content every day that leads to ranking

Building the reputation now and reaping results later

Using online as a positioning tool

You can’t be a seasonal blogger

Importance of high level content

Additional income streams

Links & Resources Mentioned in This Episode:

* Enterprise Fitness

* Enterprise Fitness Podcast

* Enterprise Fitness Events

* Super High Level Elite Program

* Enterprise Fitness Supplements

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Adam Franklin is an amazing marketer who authored the book Web Marketing That Works as well as co-hosts a podcast with the same name. In this episode, Adam will demystify social media marketing and how you as a listener can use his insights to focus on strategies that work — including research, remarketing, and adding the human factor. Don’t miss this episode that teaches you how to bring the offline world to the online world today!

In This Episode You'll Discover:

How Adam landed in the social media marketing space?

Increasing brand awareness through the power of social media.

The 80/20 principle on Social Media.

How Adam does prospecting for clients?

Humanising your business through Social Media.

How to use Social Media for research?

Introducing the Whisper Word technique for lead generation.

Using advanced marketing to raise rankings on different platforms.

Remarketing to enhance social media marketing effort.

What are custom audiences?

Other Platforms that work

Whatsapp

Snapchat

Instagram

Facebook Morons, a sitcom idea!

Why sharing behind the scenes could help.

Some platforms that work for a specific group.

What posts should you make?

Where you can find Adam Franklin, his books and templates?

Links & Resources Mentioned in This Episode:

* Adam’s Website

* Web Marketing That Works by Adam Franklin

* Sprinkle Cupcakes Facebook Page

* Walmart

* Linkedin

* Facebook

* Instagram

* WhatsApp

* SnapChat

* SalesForProfit

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

In this episode, Greg interviews David Jenyns, an author and an SEO expert. Dave shares strategic insights into Authority Content and on how people are and could be using it. You'll discover changes in SEO and how 'Modern' SEO is working. You will also learn what the 3 P's are and what Dave has got to share about his book with you. 

In This Episode You'll Discover:

Who is Dave? and what is his Metastock Programming Study Guide?

How has SEO changed over the years and what you should know about it?

Get updated with how 'Modern' SEO works.

Why creating helpful, useful, and relevant content is crucial?

How to use Google with usermetrics?

What is Authority Content?

Why you require consistency?

How to create Frameworks that will stand the test of time?

Why the content needs to come from the business?

The 3 P's - Present - Product and Promote. 

The side bonuses you get when you go through the process.

Why you should do videos and podcasts?

How eCommerce sites could make the most of this strategy?

What Dave’s book has in store for you?

Links & Resources Mentioned in This Episode:

* Melbourne SEO Services

* David's Website

* Authority Content

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

If you’re one to think that once a customer says no or leaves the site, they’re gone and unlikely to return, you might want to reconsider. Get to know remarketing and how it can save your business and take it to the next level. Learn how Greg and JD use remarketing and the four ways you can do it too.

In This Episode You'll Discover:

Pokemon go.

Virtual reality.

JD’s Pokemon Go Sweepstake Idea.

The Mistakes of painting a Bakery like McDonald's.

What remarketing is and why it could help you save a lot of money!

How it works and how much Greg spends on it.

Techniques in transforming cold traffic into warmer traffic.

Why you should have great quality content.

The best ways to track the audience.

How to use remarketing on events.

The four different ways to use remarketing:

Brand, product, or service

Octopus

Funnel and nurture

Dynamic

Learn how to remarket through Facebook Videos.

Ecommerce and dynamic remarketing.

Clients Greg knows who use remarketing

Why JD thinks this is fantastic.

Why remarketing is cheap.

Direct Response and Branding.

Links & Resources Mentioned in This Episode:

* NextVR

* Facebook Ads

* InfusionSoft

* Google Adwords

* Google Shopping

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

From the colour of paint on the walls in your house to the car you are driving, branding is vital in your personal life and in business life. Today, join Greg and John as the talk in-depth about all things branding. Discover the intricate world of branding and how you can apply it today in your life and in your business.

In This Episode You'll Discover:

Greg is repainting his house...

JD’s short story about painting...

What does JD mean on 'Message to Market Match' Branding?

Discovering and recognising what your brand persona is/will be.

Why your choice of paint colour for your establishment matters?

Even your car speaks of who you are!

How your homepage becomes your brand?

Why you want to consider an expert when it comes to design?

Why you should have a separate branding strategy for separate markets?

How to create a good tagline?

Why it is important to create a short company name?

Companies with great tag lines...

The Jetstar story...

What criteria should be considered for a good domain name?

Links & Resources Mentioned in This Episode:

* SFP08: Branding & Direct Response

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

On our last podcast SFP19: Webinar Funnel Money Machines Part 1, Greg and JD went through a huge list of  lessons and learnings they've discovered when it comes to webinars. In this second half of the two-part series, Greg and JD continue to share some effective tips that make your webinar a money-making machine. Learn how to drive traffic, how to monetise your webinar, and how to use some of the most advanced tools available for webinars. Now it's time to get into the details of how some fellow great marketers have succeeded.

In This Episode You'll Discover:

Effective ways to get traffic to a webinar.

How to get started with email blasts.

How to decide on the demographics of your target market.

How to use Facebook traffic to your advantage.

How to use use affiliates correctly to get email lists.

What strategies JD used in targeting a different demographic.

Traffic sources available that you can use for your purposes.

How to model your advertising after that of similar marketers’.

Tony Robbins and his marketing campaign.

How to monetise your webinar.

Things to put on the ‘thank-you’ page.

What we mean by indoctrination in the webinar context.

Why sending out reminders prior to the launch of your webinar is vital.

Why having an order page is crucial.

Why using videos instead of voice alone will make the audience more likely to trust you.

How to use a teleprompter.

What you need to do after posting your webinars.

How to add the countdown system.

How to sync Facebook ads with various advanced tools.

Links & Resources Mentioned in This Episode:

* Citrix GotoWebinar

* SimilarWeb

* WhatRunsWhere

* New York Film Academy

* Infusion Soft

* Plusthis

* SyncSumo

* The Institute of Wow

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Webinar are used by countless marketers to get leads and to sell their products or services. In this episode, JD and Greg talk about webinar funnels and about how it could become a terrific money-making machine. Don’t miss this podcast and learn how to conduct your very own webinars! Learn what tools to use and what you need to do to develop your marketing skills too!

In This Episode You'll Discover:

What a webinar is and why you should care.

Why Greg loves the 'event-based' part of a webinar.

Learn the best ways to sell your brand, your product, and yourself.

A story of a guy who used webinars to let his business flourish.

Discover why delivering value in advance is crucial.

The reasons why webinars are now cheaper.

The different types of webinars.

Why manual webinars are more effective but some of its downsides.

The reasons why you would prefer an automated webinar.

The differences between the natural version versus the produced version.

The pros and cons of using filler words.

What tools should be used in a webinar?

How to do quick funnels through landing pages.

List of various presentation styles on webinars that you can use.

JD’s and Greg’s personal styles on their webinars.

What are some Platform Closing skills?

How to teach in a webinar.

The differences between a webinar and an actual seminar.

The celebrity factor and the 2 grand price point.

What to do if your webinars don’t work?

The importance of never giving up.

Links & Resources Mentioned in This Episode:

* Citrix GotoWebinar

* WebinarJam

* EverWebinar

* StealthSeminar

* Click Funnels

* Keynote

* Camtasia

* Winston Churchill's Video

* Sales for Profit

* The Collective

* The Institute of Wow

 Quotes from the episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!