Neil talks about the topic of sales in the tutoring, teaching, and coaching business. He challenges the negative connotations associated with sales, emphasising that selling is about providing the right solution to a customer's problem rather than manipulating them into a purchase. Neil's insights shed light on the crucial role of sales in running a successful tutoring business and how it ultimately serves both the customer and the business owner.

KEY TAKEAWAYS

• Selling is not about manipulating or pressurizing customers, but about providing elegant solutions to their problems.

• Good sales involve listening, understanding, and solving the customer's needs in a professional and ethical manner.

• It is essential to have a win-win situation in sales, where both the customer and the salesperson benefit.

• Relational selling, based on ongoing relationships between buyers and sellers, is key to long-term success in business.

• Reluctance to sell may deprive prospective customers of valuable solutions and hinder the growth and success of a tutoring business.

BEST MOMENTS

"Selling is, as I understand it, the art of bringing together a customer who has a problem with the elegant, appropriate solution to that problem."

"If you can't properly sell your excellent product or service to the right buyer, you are failing them."

"Selling isn't holding a gun to someone's head and forcing them to hand over their money."

"The very best sales pitch of all is when you get them to say yes to that better vision or concept of themselves."

"Remember, I'm here to listen as well as talk. And obviously I don't have all the answers, so maybe if you've got answers that work for you, share them with me."

VALUABLE RESOURCES

www.Neilcowmeadow.com

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HOST BIO

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!