In this episode I discuss how licensing content in the form of complications - so you don’t have to write a book - can be used as a very attractive lead magnet. I also share how the existing many authors/educators/coaches have can be repackaged and sold in various points of a sales funnel.

As an author, educator and executive coach do you have an automated system to acquire new clients? Learn how to take your existing content to generate leads.

When the quality of your core offering begins to decline as change ripples through the industry things get interesting fast. What can be done to stay ahead of trends to maintain relevance?

The back story on why I started the Next Big Thinker podcast and how it led to a new business idea.

My Internal Motivation. What is your internal motivation for doing something that interests you? For example, my internal motivation for going to the gym is to be a better cyclist. I’d get bored if I was simply going to the gym to lift weights or whatever. So in this episode I share my internal motivation for building a business. Usually, if you dig deep, your reasons for doing something go beyond the first couple reasons which come to mind.

I thought I wanted to be a hero for the company where I worked. But in the process I realized that what I really wanted was to build my own business.