How Good is Your Content? How many years have you been publishing and which platforms have you used? Blog, video, podcast, newsletter, research papers? All of this content can be re-purposed and used to generate new interest in your business if you are interested in growth.

In today’s episode I share two ways I can help you in a business development role promote your name, your brand and your expertise. Also, if you have a new book release I share an idea for that as well.

In this episode I share how I “discovered” a top-notch management and leadership expert at Wake Forest University Business School and secured some speaking engagements for him which led to him being hired to work with emerging leaders and senior executives from several local Fortune 500 companies. I’d like to do the same for you!

Where are you now in terms of your business? And where do you want your business to take you? What is needed in order for you to get there? What problems will be created once you begin making changes and implementing new technology?

In this episode I share the program I am building to help you grow your speaking, corporate training and executive coaching business. There are a number of high value services I will be offering to help you achieve your business goals. Please share your thoughts in the comments. I’d love to hear from you!

What has worked best for you as a lead magnet? In this episode I share two ideas I’m excited about. I’d love to know what you think.

In his outstanding book, Dotcom Secrets, author Russell Brunson reveals the “secret formula” for growing your company online. The secret formula consists of a set of four questions you need to answer before developing your product or service offering. Question one is, who is your dream client? When you think about it, it makes sense to start there, doesn’t it? The other three questions are revealed in the podcast.

You’ve heard of endorsements on LinkedIn and reviews on Facebook as a way to obtain social proof from people who know, like and trust you. The way to make those endorsements really stand out is to ask your best clients to do a short video endorsement with their phone. You can post it to your website and social sites for highly visible - and real - social proof.

As an executive coach you have a website. But so does everyone else! What are you doing to drive people to your website and begin a conversation? If all you’re offering is an opt-in to “sign up for my newsletter” that isn’t enough.

Today I share a few ideas on how you can re-package existing content to draw people to your online presence and move them up your value ladder. This is especially a great strategy if you’re trying to cut back on “platform time” and move more of your business online. The best part is, you’ve already created the content!