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The practical application of scientific principles to the art of hop agriculture and brewing science... more
FAQs about Sales Marketing – hopnlogy:How many episodes does Sales Marketing – hopnlogy have?The podcast currently has 10 episodes available.
April 24, 2023Hopnology Classic: Business PlansWe talked about the fact that we should talk about it for a loooong time. Then we finally talked about it....more53minPlay
December 29, 2022Hopnology Classic: Selling at Beer FestivalsWhen don’t brewers want to buy your hops? When they are navigating hundreds (thousands?) of drunken consumers at a beer festival....more43minPlay
October 11, 2022Hopnology Classic: Brewer Lingo Bingo!If you can put up with Gregg’s coughing this is your entry point into brewer conversations. Don’t know anything about brewing but you’re selling ingredients to brewers? This is for you!...more35minPlay
October 03, 2022#174: We Read It So You Don’t Have To (Again)We rant on other folks’ rants. Topics include the WeWork-ization of pubs and hiring bias....more40minPlay
August 29, 2022#172: Odds & EndsCraft brewery sales, IPAs taking over entire product lines and sourcing issues. We’re back with another new episode!...more43minPlay
August 23, 2022Hopnology Classic: Top 8 Things to Do When Talking to BrewersOur first “Top X” list, which is really more of what *not* to do....more1h 2minPlay
August 01, 2022Hopnology Classic: Cat Pee and Old Lady PerfumeMy favorite episode title ever. Juicy, Dank, and other sensory science buzzwords to help you speak to your brewers....more47minPlay
July 11, 2022Hopnology Classic: Vintage Brewing CompanyOur first interview episode, with Scott Manning of Vintage Brewing Company. We test many things this time around, including in-person recording, Beer ‘er No and Beer the Name....more1h 2minPlay
June 27, 2022Hopnology Classic: Hop QualityQuality as it relates to getting your products into the Brewer’s hands, and I think the first appearance of “hops in a garbage bag”....more50minPlay
June 13, 2022Hopnology Classic: CollaborationGrowers and Brewers, sitting in a tree. Trying to make an IPA that doesn’t smell like cat pee-pee.Not one of my best poems, but you get the idea....more47minPlay
FAQs about Sales Marketing – hopnlogy:How many episodes does Sales Marketing – hopnlogy have?The podcast currently has 10 episodes available.