In this episode of theManufacturing Automation Podcast, Michael and Matt reflect on the unpredictable nature of revenue cycles and the constant adjustments required to maintain business growth. They discuss refining sales strategies, leveraging trade shows, and optimizing SEO and ad campaigns to drive leads. The conversation also explores managing team workload, the evolving role of R&D, and the challenge of balancing marketing consistency with product development. Packed with real-world business insights and candid reflections, this episode is a must-listen for automation professionals looking to scale smarter.