In this second episode, I was present for the 2nd day of #TNW2019 in Amsterdam, it was really off the charts, and I summarised and touched points on who the founder of the TNW is; the TECH5 winners and Chivas Ventures Finals, but main topics are about the two awesome speakers I got to have a short talk with, about Sales & Marketing.
I will summarise some of the points we talked about, and tune in to hear the full episode:
Firstly, Chris Hall Founder of Label A and Founder of Bynder:
As a founder of a company, it is super important that you have an all-around skill set to sell the product or service yourself
Hiring a salesperson to do your job for you at the start, if you can’t do it, it is not going to solve the problem https://www.bynder.com/en/
Linkedin - https://www.linkedin.com/in/chrishallnl/
Secondly, Pamela Kaupinen Sr VP of Strategies at Hello Society:
There is a lot of work and dedication that goes into being a successful Influencer
Influencers are content creators, in average 25% is paid content, while 75% is organic content
It is of great importance that the go-to sales market gets quantified with a value proposition by doing customer research studies https://hellosociety.com/
Did you join the #TNW2019? I’d love to hear your feedback.