Based on Edelman's Trust report, only 4% of consumers trust that marketers are acting and advertising with integrity. Only 4%...  

So, how can you grow your business from advocacy marketing? Also, what would you say are the flaws in influencer marketing?  

I had the pleasure to talk about this with Nick Stagge, which has a ton of experience with his heart beating for marketing, and he has recently shifted companies to build the marketing team from ground up as CMO for Wooly Inc, besides having his own side business Grounded.  

We discussed a remarkable case study of advocacy for Reebok; Nick has said the future of marketing is focusing on personalization at scale, what does this mean; where does he see influencing marketing heading to; and his takeaways for you as a business owner to go out there and start implementing straight away  

Here are the excellent takeaways from the episode:  

✏️ People are turning to other people for advice, and they don't trust marketing anymore. They are turning to their friends, family members, especially those that have experience in that product category. They are still turning to retail sales associates, and also asking industry professionals and influencers online 

✏️ The concept of a general market is a melting pot. There are so many different types of people, and to think one general message works for all of us is absolutely absurd  

✏️ A brand needs to figure out who they are, and have a strong sense of their core DNA and how does it translate to different types of people  

✏️ Historically we know that relationships have been transactional, buy my product, buy my product, did you buy my product? Then post funnel marketing is buy more of my product, and we become fatigued and exhausted  

✏️ We need to approach relationships by saying who are you, what is your story, let's connect and let's see where we have similarities and shared interests and passions and let's tell one another stories. When you do this and get to create a relationship, it becomes more personal, and that is emotional, which you then develop customers for life, who will help you bring new customers into your fold  

✏️ Content and authenticity matters; it's all about the voice of your brand. The future of influencer marketing lies in brands truly connecting with the influencer  

You can find Nick in all the below: 

https://www.linkedin.com/in/nbstagge 

https://twitter.com/NickStagge 

https://getgrounded.carbonmade.com/about

Up next is a story of a winning sales team that 6x conversion rate... 

We had a great conversation with Bas Oude Luttikhuis, who is a passionate car lover with petrol in his DNA since childhood, and very much a sales lover. He is the Founder of Mr.Wheelson, a digital car agency. 

We got to conversed over his hiring strategy which built a winning sales team that increased the conversion rate from 1 in 20 customers, to 1 in 3 customers; how did he recognize the super troopers in the business; which data should you focus on measuring; and more. 

Tune in to the link to the episode below, and here are some takeaways in the meantime: 

✏️ Before even looking at boosting your conversion rate, you have to measure, measure and measure, data is king and is the new currency 

✏️ The top performers get real dopamine from selling. They go home with higher energy levels than they even started in the morning, and pumped with their next day planned ahead 

✏️Make sure you work closely with the under performers to help them get there...though at the end of the day it comes down to them and you can easily identify those that simply have excuses to get there 

✏️You have to look outside your industry to learn how others are building sales teams 

You can find Bas in the below:

https://www.linkedin.com/in/basol/

https://mrwheelson.nl/contact

Are you curious for what it takes to build a personal brand? 

This 10th episode of the show was a special one, discussing precisely the above and the influential journey that Andy Storch from Advantage Group is currently on.  

He is really passionate for connecting companies with great talent development solutions to help them turn strategy into action, and get their people doing the best work at their lives. 

Check out the link to the episode below, and meantime here is some takeaways:   

✏️Everybody has a brand, the more you work on controlling what that brand is, or the more intentional you are about it, the more control you are gonna have over what people think about you...though remember to be 100% authentic 

✏️People latch to different personalities, so just because others are doing what you want to do, it doesn’t mean you can’t put your own spin on it 

✏️Consistently meet a lot of people, learn what and how they are doing it, be endlessly curious...though don’t fall on the comparison trap 

✏️To be consistent with content, connect with your priorities and outsource the things you are not good at 

What are your thoughts on the topic? 

You can find Andy below: 

https://www.linkedin.com/in/andystorch/ 

https://www.talentdevelopmenthotseat.com/ 

https://tdtt.us/ 

What are your growth strategies when managing two companies concurrently? 

It was great to have on the show together David Franzen and Mark Brouwers young rising talent discussing how they are currently managing Entnest and Nocto International 

We unpacked on how they are building a community simultaneously for both companies; what are the main challenges they are facing with market entry; how they are sustaining sales and revenue growth; and more, here is the link to the episode, and some of the main takeaways: 

✏️ It’s very important to stay FOCUS and knowing how to segregate and separate tasks and time management 

✏️Before scaling up and hiring more talent, you have to identify all the main problems when selling the product and services, and solve them yourself  

✏️Don’t be shortsighted on your companies growth, and focus on having a high success percent and not high spread  

You can find David and Mark via below:

https://www.linkedin.com/in/dfranzen/

https://www.linkedin.com/in/mark-brouwers/

https://www.noctoapp.com/

https://www.entnest.com/

[email protected] 

[email protected] 

How do you deal with rejection in Sales? 

It was exciting to discuss this among other things with Dale Dupree Leader of The Sales Rebellion, he is got a big passion for sales, more so, a passion for salespeople.  

I was looking forward to hearing how he coaches others to deal with rejections; converting frustrations into motivation; how to deal and prepare for that emotional roller coaster; introverts-ambiverts-extroverts, and more, tune in below, and here are some takeaways from this great episode: 

✏️ You have to decide and accept that rejection is part of the culture in sales, and you have to come to terms with that 

✏️ Always treat every person in the company as if they are the decision-makers 

✏️ Before calling your potential customers, get on the phone and do a warm up call with your mentor or loved ones and do some role playing to get you pumped up 

✏️ Build those morning rituals and rhythm that prepare you for the day

If you are in Sales, what are your winning habits, rituals and rhythm you’ve created for yourself to prepare for the day?  

You can find Dale below:

https://www.linkedin.com/in/copierwarrior/

#sales #salestips #salestraining 

Are you jumping on the bandwagon of video content? If yes, what would come to mind if I ask you, what is the psychology behind videoing?   

The above question is precisely what we discussed with Jerry Delemarre from Flatcap Goatee Productions.  

He gave me some great classes on the basics of videoing, and with the passion, he has for it, I was really curious to know:  

What goes behind the mind of a professional videographer; what are the common mistakes he sees out there in videos; what are the simple ways that can make your videos more captivating, and more, tune in below to hear to the episode, meantime here is some takeaways for you:   

✏️ Good content is not storytelling, but telling your story well and in videoing, it comes down to the structure of your shoots. If you tune in, you can listen on the episode in depth to:    

- White-Medium-Tight theory  

- Applying Leading lines to make your video more intricate (One of Stephen Spielberg's classical shoots in movies)   

✏️ Take advantage of apps like FiLMiC Pro to increase the quality of your phone videos  

✏️ Challenge yourself to make your videos as enjoyable as possible, add creative flair and sauce to your videos, like for example exercising B-rolling, one of Jerry’s favourite.   

You can find Jerry via his website:

https://flatcapgoatee.com/

#sales #marketing #videography #creative 

What is Operational Excellence in your view, guys? And, how important is that connection to all Sales teams?  

Above, was the main hot topic in our great conversation with Beau Lloyd, another young rising talent, working for Farfetch and his own E-Commerce Consultancy side business.   

We discussed that connection between Ops, Customer Service and Sales but also, we dived into E-Commerce solutions, which is Beau’s passion. Here are some of the key takeaways that you can tune in and listen in depth further:  

✏️ Basic Ops Excellence =   

✔Always striving to be better    

✔A continuous improvement mindset   

✔Mastering your fundamentals   

✏️ Just like in sports, keep doing drills after drills until the process becomes seamless, you have to utilize time smartly, especially in low season periods  

✏️ Utilize tools like Slack for communication across departments, and make sure that the channels are adequately split and segmented in the app, It’s the little solutions that can create a high impact in your organization and bring more value 

✏️Be honest to your potential customers if you might not be the best fit for them right now, and be there for them still, because that will build a sticky relationship  

Whether in Sales, Customer Service or Operations, I’d love to hear your comments on the topic, which is so essential to every business, regardless of the industry you work.  

Quick wins could = to quick losses, agree?  

You can contact Beau on below link:

https://www.linkedin.com/in/beaulloyd/

#operationalexcellence #sales #customerservice #operations #business #knowyourcustomer #communicationskills

How do you hug your customers?

An impactful episode with Mark Booster young rising talent, working on multiple companies including three of his ventures with other partners. I can already share, that the passionate sales stories between Mark and myself are only getting started, and together, we discussed a crucial topic: customer centricity and peak performance.

We also discussed with practical examples on how to connect at the same level with different potential customers; the three pillars in peak performance that will positively change your state of mind; what do we mean in the end by hugging your customer and more. Here are some of the key takeaways, and tune in to listen to the full episode:

✏️ Practice mirroring-matching in a way that can become a natural habit, but always be yourself

✏️ Bring value to your customers, and be there for them all the time. It's a born to serve mindset, that's customer first

✏️ Put the customer at the centre when making decisions for them, and that means being selfless above your interests and your companies interest

So, how do you guys challenge your customers? Do you believe in the born to serve mindset? 

#sales #marketing #customerfirst #entrepreneurship #peakperformance #motivation #thesalesmastermind 

LinkedIn - https://www.linkedin.com/in/boostermark/ 

Instagram - @markboosterunlimited 

https://ntrepreneur.nl/over-ons/

In this great episode, I had the pleasure to talk in person with Sonia Ferreira(LinkedIn) from Portugal, who works for the Maersk Group in a strategic and customer solutions sales role, and is also an investment advisor as well as a volunteer for women in business. We discussed how you can be the startup in a large enterprise.  

We also talked about the challenges faced in large organisations when trying to implement change; we discussed what the right mindset is; being a lifelong student; and more, here is some takeaways from the episode:  

✏️ Always keep a curious mind and challenge yourself to do things that make you uncomfortable   

✏️ Be true to yourself. You have to know who you are and what you strive for as an individual  

✏️ Surround yourself with like-minded people within the organisation that will challenge you as a person  

✏️ Take care of yourself in terms of how you evolve as a professional, develop yourself and learn skills outside of the company that will motivate you back into your workplace  

✏️ If you want to be the startup in a large enterprise, you need to build that community which shares your ways of thinking and remember if you really believe in something, and you have the vision and drive, you can do anything, but if you do it alone it will be much harder to create change in an organisation.  

#salesleadership #entrepreneurship  

In this third episode, I had a great talk and caught up with Chris Harwood(LinkedIn & Instagram), who is the MD at Synergy Direct Australia and Raging Muscle. He unpacked on the fact that direct marketing (door to door and B2B) is still a thriving industry that is not slowing down but instead continues to grow. Chris has raised over 20M+ in GP towards different charities in the last 10 years.  

We also got practical talking about how a typical sales training morning works at his office every day; an example of how closing a deal goes; why businesses and individuals should consider direct marketing, and more, here is a quick summary of notes, and tune in on the link below to listen to the full episode:  

✏️ In, direct marketing, you get to build a thick skin and a skill set for later on in life  

✏️ The quality of the volume is essential so that we can provide long term donations to our customers  

✏️ Self-motivation, passion and conviction are the key differentiators for the top performers  

✏️ It is of significant importance to be able to converse and connect with a wide range of people, generating the desire and impulse to be able to close a deal 

Do you agree with the future of direct marketing? Or do you have a different view on it?