Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. episodes

  • Unlocking the Secrets of Buyer Personas in a Downturn Economy - Jim Kraus

    John Golden and Jim Karrh examine buyer personalities and recession buying decisions in this audio episode. They recommend revisiting customer profiles and talking to recent buyers to guide marketing and sales decisions. Jim Karrh proposes interviewing buyers to learn their goals, success factors, perceived hurdles, and decision criteria. Both presenters emphasize customer personas and buyer journeys' fluidity. They address market-specific buyer persona update frequency.

    22 min
  • The Impact of AI on Sales Enablement: A Game Changer? - Taft Love

    John Golden discusses Rev Ops with Taft Love in this podcast episode. Centralizing departmental functions, customer experience and Rev Ops systems are discussed. They also explore how technology affects Rev Ops strategy and sales enablement, AI in sales, and the significance of filtering out noise and concentrating on quality over quantity. The conversation emphasizes the need for AI and other technologies to help salespeople focus on high-value tasks.

    22 min
  • Unlocking Vulnerability: Overcoming Negative Self-Beliefs - Molly Sider

    John Golden, presenter of the Expert Insight Interview, and Molly Sider, host of the "I Am This Age" podcast, explore the significance of sharing personal stories in this podcast. Vulnerability is key to connecting and creating a safe atmosphere. Molly advocates starting small, being mindful about what and with whom you share, and listening without judgment to others' tales. Remote workers need safe spaces, says John. The dialogue emphasizes empathy, connection, and support for personal growth.

    23 min
  • Mastering Hybrid Leadership: Navigating the Changing Nature of Work - Matthew Brackett

    In this podcast, John Golden from Sales POP Online Sales Magazine and Coevera interview leadership resilience educator and coach Matthew Brackett, who discusses hybrid leadership in the context of changing work and organizations. They examine the challenges of building a culture in a hybrid workplace, leadership agility and presence, and purposeful, successful communication in a diverse workforce. They discuss cross-cultural leadership. Matthew fosters greater leadership, love, and living by emphasizing self-awareness, intentionality, presence, communication, and responsibility.

    24 min
  • Revolutionizing the Workplace: The Benefits of Remote Staffing with Rob Buffington

    John Golden and Rob Buffington discuss outsourcing and remote work, the benefits of hiring remote employees, and the necessity for organizations to change their organizational structures to accommodate remote workers in this audio episode. Instead of adapting current positions to remote work, they recommend generating new job descriptions depending on organizational needs. The speakers also emphasized the necessity for organizations to prioritize productivity over seat-warming and engage remote workers by developing a vision and purpose. They also explore remote staff communication.

    23 min

About Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

From the publisher's feed

Sales POP! - conversations with the people who run sales organizations, hosted by John Golden. Published by Coevera, the CRM built for B2B sales teams that sell consultatively.