In this episode of the Sales Prospecting School podcast, Ted and John respond to an episode of one of John's favorite weekly podcasts - The Digital Marketing Podcast.
Recently, the Digital Marketing Podcast released and episode about social selling:
https://soundcloud.com/targetinternet/social-selling-for-b2b
Because of that episode, both John and Ted had a few points that they wanted to rebuttal to give both the traditional sales techniques and the new age marketing techniques a fair shake.
We cover the following topics in this episode:
1. Delivering value to a functionally targetable audience.
2. Value exchange.
3. 80/20 rule.
4. The value of a calling.
5. The value of social selling.
Thanks for listening to this LEGACY episode of Sales Prospecting School.
Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB
Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4
Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM
Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/
Questions or comments? Ted can be reached at: [email protected]
Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/
Thanks for listening and enjoy!
PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh