In this episode of Sales Prospecting School, John and Ted talk about the fundamentals of defining your target market and list building.
What is an 'avatar'? Is it really something you should use to define your target market or is there some other sort of 'minimum qualification standard' that you can apply?
Where can you go in order to uncover a possible list of prospects and clients both online and in person?
When it comes to the digital side of things, what is the gold standard for online marketing and list building?
How can we establish value to receive value?
Thanks for listening to this LEGACY episode of Sales Prospecting School.
Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB
Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4
Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM
Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/
Questions or comments? Ted can be reached at: [email protected]
Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/
Thanks for listening and enjoy!
PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh