In this episode of the Powered by Trans Ova Podcast, we sit down with Nikki Grasma, our esteemed sales director, to explore her unique journey into agriculture and her impactful role at Trans Ova. Nikki shares her transition from aspiring embryologist to a leader in reproductive technologies, emphasizing the importance of relationship-driven sales in agriculture. We delve into how Nikki's team connects clients with customized reproductive solutions, enhancing genetic advancement in both the beef and dairy industries. Nikki also highlights the growing trend of larger commercial herds embracing embryo technologies, revolutionizing genetic progress. Join us as we uncover the dynamic world of reproductive technologies and the dedicated team driving innovation at Trans Ova.