Unlock the secrets of effective sales communication in this compelling episode of SalesTV, featuring guest speaker Mike Adams, renowned author of "7 Stories Every Salesperson Must Tell." Immerse yourself in an insightful discussion that reveals how storytelling is not just an art but a strategic tool in sales. Discover from Adams himself, the profound impact of narrative techniques in understanding and connecting with clients, and why mastering this skill can transform your sales approach.
Highlights
04:13 Teaching salespeople through storytelling for better retention
15:29 Success story: client's situation, meeting, plan, avoiding failure, and success
23:35 Salespeople struggle with empathy and self-interest
26:38 Craft compelling client-centered stories to engage
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