On this episode of the Scouting For Growth podcast, Sabine VdL talks to Sam White , CEO of Stella Insurance. Sam is not just a leader in the insurance industry; she’s a trailblazer, entrepreneur, and advocate for creating a fairer, more inclusive world.

In today’s conversation, we’ll dive into Sam’s incredible journey as an entrepreneur, her vision for Stella Insurance, and how she’s challenging the status quo in a traditionally male-dominated industry. We’ll also explore her thoughts on leadership, innovation, and the future of insurance.

KEY TAKEAWAYS

We didn’t realise, when we set Stella up, just how revolutionary it was because we had an entirely female management team all in our 20s and 30s, very spirited and high energy, going out and doing business in a very male-dominated marketplace. There are gender differences and I think we come at things with a different perspective, women do business differently, approach things differently, and have different needs and risks that they’re exposed to.

What I love about the concept of insurance is the idea that a group of people come together and put money in the pot so that if one of them is vulnerable they can be supported. That community ideology is very appealing. When you look through the lens of women, you see a set of circumstances where my general experience when it works well with a large group of women that are all aligned on the same goal and support each other is magic.

In terms of building good relationships, the principles apply. Firstly, you can’t build a good relationship with somebody who hasn’t got a good relationship with themselves and isn’t prepared to accept, acknowledge or work on that.

My first business was launched from my sister’s conservatory where I picked up the phone to brokers and asked if they’d let me handle their claims. The benefit of that is that you don’t need to get funding and you can do it your own way, you’re learning on the job and experiencing direct feedback. The downside is that the foundations you’re building on may not be ideal.

BEST MOMENTS

‘I was diagnosed with dyslexia as a kid and I think that creates a different type of mindset in terms of problem solving as well as resilience.’

‘I like complicated problems, and insurance is one hell of a complicated problem!’

‘Imposter syndrome is much higher in women than men, they second guess themselves continually. Most women are educated to not back themselves from the age of 7-8 and societally we also questions women far more than men.’

‘The irony is; the process of the ‘do’ is the thing that gives you the confidence to keep on doing the doing. But, you have to do the first thing and make it through your first really big challenge.’

ABOUT THE GUESTS

Sam White is a dynamic, visionary entrepreneur with over 20 years of experience building and scaling successful businesses. As the CEO of Stella Insurance, Sam is a trailblazer in the insurance industry, known for her innovative approach and commitment to creating meaningful change. Under her leadership, Stella Insurance has become a trusted and award-winning brand, recognized for its customer-centric ethos and dedication to empowering women in a traditionally male-dominated sector.

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

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