Same Side Selling Podcast

By Same Side Selling PodcastBusiness Entrepreneurship Marketing

Same Side Selling Podcast episodes

July 17, 2021 The best athletes and musicians do it. Mediocre salespeople don't.
Top-performing athletes, do you think they practice more or less than the mediocre athletes? And top-performing musicians, do they practice more than the average performers?
But, when it comes to sales professionals, they have many, many excuses for why they don't need to practice.
Today we are going to talk about why you should practice with your colleges before you get on the phone with your next sales prospect.
24 min
July 10, 2021 How NOT to have a sales conversation
We're going to talk about how to make sales conversations productive.
I always say that a sales call is a privilege because you have just done one of the hardest things in sales, you have gotten through the door. The last thing you want to do is blow it!
Today we're going to show you how to structure a really productive sales call. But we're going to do it in kind of a unique way by showing you what an unproductive sales call looks like.

24 min
July 03, 2021 How to approach sales coming out of a crisis
We're recording this in mid-2021, as people are coming out of the pandemic and things are opening up. Events are starting to happen in person, clients are actually having meetings in person.
Meridith and I are going to dive into what are the traps that people are falling into today, that might be similar to traps they fell into as the pandemic was starting, and what can we learn going forward?
The problem that you solved before COVID, the problem that you solved during COVID, and the problem that you sell and are solving, as we come out of COVID, are all different.
17 min
June 26, 2021 How to Align Your Sales and Marketing
Today, we are talking about a topic that is near and dear to my heart, which is integrating sales and marketing so that they're not seen as two different universes, but instead, kind of one and the same, joined at the hip. Meredith and I talk about the common pitfalls that companies fall into.
20 min
June 19, 2021 How NOT to follow-up “just checking in” and what to do instead
What are the biggest mistakes that you see people make when it comes to sales follow-up?
They don't.
We've all heard the research that the average salesperson gives up after two to three times. It takes a person eight to 10 touches or messages to make a decision.
We'll show you the best ways to follow up with potential clients.
23 min
June 12, 2021 How to Plan the rest of 2021 into 2022
Ian Altman and Meredith Elliott-Powell discuss how people are looking at the end of the year, going into the next year as we are coming out of the pandemic. A lot of people are making decisions about how they approach their sales, marketing, and business development. What are some of the big mistakes that you're seeing people make? Then we're going to talk about what people should be doing instead to drive better results.
22 min
July 01, 2020 251 | 4 Steps To Effective Online Networking, Ian Altman
In the Same Side Selling Academy, one of the popular questions I am seeing is about how to capture attention and network when in person networking events, trade shows, and "let's just grab coffee" are no longer options.
So how should you handle networking when the notion of networking has changed dramatically?
Find out my tips for what NOT to do, plus a 4 step process to capture the right kind of attention when networking online.
6 min
June 20, 2020 250 | The 3 Biggest Mistakes Selling Out of Crisis, Ian Altman
In this episode, I want to talk about the 3 biggest mistakes I'm seeing being made during and coming out of this time of crisis.
For many, these past few months have been devastating. You want to emerge from this crisis and drive meaningful results, but there are three big mistakes that I've noticed. If you can avoid these three, then you're likely on the path towards success.
Have a listen and you'll find out my suggestions for what works and how to avoid these mistakes.
7 min
June 13, 2020 249 | Disarm Drives 20 Percent Increase, Sean Dailey
I'm joined this week by Sean Dailey. Sean is an experienced marketing executive who helps businesses leverage digital marketing and social media ads to grow.
I met Sean through a mutual client where he combined his expertise in digital marketing with the principles of Same Side Selling to generate incredible results.
I'm certain that you'll be as impressed as I was when you find out how he did this and how simple it was to execute.
30 min
June 06, 2020 248 | Emotional Intelligence for Better Sales Performance, Colleen Stanley
We're joined this week by Colleen Stanley, president of the sales development firm Sales Leadership. Colleen is the author of three books, and we're going to be talking about her latest one, Emotional Intelligence for Sales Leadership. Salesforce named Colleen one of the top influential experts of the 21st century. And we're only 20 years into that century.
In this episode we talk about the importance of emotional intelligence when looking to grow and train a successful sales team and how combining this will the skills of the job produces great overall performance.
There were so many important parts to this discussion that can help you and your teams - especially in times of change. Listen in and you will no doubt get huge value from this episode.
25 min

About Same Side Selling Podcast

From the publisher's feed

B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue.