Same Side Selling Podcast

Why do clients always seem to be focused on price? In this episode, Ian sheds light on how the seller's mindset plays a crucial role in the clients buying perspective. Ian shares valuable insights on how sellers can shift the conversation towards value by focusing on the results and problems they solve for their clients. Tune in now and discover how to move beyond the price-focused mindset and demonstrate the true value of your products or services.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

Are you feeling stuck in achieving your sales goals? In this episode, Ian is joined by Cara Brookins, author of "Unstuck: End Procrastination Using the Ancient Psychology Behind How-to Videos." Cara shares her powerful insights and practical tips on how to transform your mindset and take action towards achieving your goals. With a focus on visualizing your end goal, identifying the first few steps, and setting specific goals, Cara shows us how to open up endless possibilities for growth and development.

Join Ian and Cara in this must-listen episode as Cara shares how you can apply these principles to your sales strategy. Don't miss out on this opportunity to overcome your limiting beliefs and achieve your sales goals. Tune in now and start your journey towards business success today!

Check out Cara Brookins book, Unstuck: End Procrastination Using the Ancient Psychology Behind How-to Videos HERE

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

Join Ian Altman on this episode as he challenges the traditional notion of marketing's role in generating leads and passing them off to the sales team. Instead, discover how marketing can play a pivotal role in equipping sales teams with the necessary tools to address client concerns and solve their problems throughout the entire sales process. Through a strategic and collaborative approach, marketing can create valuable content that educates and builds trust with clients, ultimately leading to successful business outcomes for the salespeople. Tune in to gain actionable insights and learn how to align your sales and marketing teams for optimal success.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

In this episode, we're diving into a question that's been debated for years: is it easier to sell products or services? While selling products may seem straightforward, the real challenge lies in standing out from competitors who offer the same thing at a lower price. But when it comes to selling services, the game changes entirely. Services aren't commodities – they're tailored to each unique individual, which means you can't be compared apples to apples with another provider.

However, many people fall into the trap of selling their services based on resources, turning them into a commodity. In this episode, I share tips on how to differentiate your services by focusing on selling results rather than resources. Tune in to this episode to learn how to differentiate your services and increase your sales.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

Sales can be a tricky business, and rejection is a part of it. No matter how good you are at selling, you're bound to face a "no" from time to time. But the good news is that a "no" isn't the end of the road for your sales process. In fact, it can be an opportunity to determine best fit clients and also build stronger relationships with potential customers.

In this episode, Andrea Waltz and Richard Fenton join Ian to discuss how to handle no and the next steps you can take to turn a "no" into a "yes." Andrea and Richard are the authors of Go For No, the book sharing why you should seek more nos in sales and how it can make you more successful. Now they have their second book, When They Say No, to share tips on being prepared and knowing the next steps to take.

Grab your copy of their books HERE

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

In this episode, Ian discusses the importance of having a specific plan in place to achieve sales goals. Simply setting a goal is not enough; it's crucial to identify the clients and industries that will contribute to the goal and create a strategy for reaching them. Top performers develop a clear plan with contingencies and solutions for potential roadblocks. Without a specific plan, blaming external factors for not reaching sales goals is just an excuse. Join Ian in this episode to learn how to create a roadmap to success in sales.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

Do you struggle to keep people engaged during a live event? In this episode, Ian is joined by Founder and CEO of Go West Creative, David Fishchette. David shares his insights and tips on creating live events that captivate and engage audiences.

David believes in the power of authenticity and shares his secrets on how to infuse that into your events. David also delves into the importance of having clear themes throughout your event and delivering key takeaways that your attendees will remember long after the event has ended. Don't miss this opportunity to learn from one of the best in the industry and elevate your skills at captivating your audiences during live speaking events.

David Fischette is the CEO and Chief Creative of award-winning Go West Creative in the live event, media, and entertainment industries. He has over 30 years of experience, has produced live concerts and won awards such as "Top 50 Events Companies" and "Top 100 It List for Event Agencies". David Fishchette has established himself as a creative force who works with major brands and speakers around the world to help them communicate their message and connect with their audience in a captivating and engaging way.

Connect with David Fischette:

Website: https://www.gowestcreativegroup.com/

LinkedIn : https://www.linkedin.com/in/david-fischette-0119b3/

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

When gifting a client, the gift should signify the value you place on the relationship. In this episode, John Ruhlin from Giftology joins Ian to delve into the world of gifting in sales and how it can be used to cut through the noise, drive referrals and increase top of mind awareness. We cover the reasons why gifting is an effective strategy in sales, the importance of focusing on the recipient, and the different types of gifts to stand out.

Additionally, we discuss the timing of gifting and how to integrate it into your sales process for maximum impact. So, tune in and learn how to effectively use gifting to grow your business and strengthen your client relationships.

If you are looking for guidance on gifting for your clients, visit Giftology here

Connect with John Ruhlin : [email protected]

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

Although AI is a fast growing and useful tool when it comes to marketing and sales strategies, you can still fall into a common trap. Whether using Artificial Intelligence or learned sales strategies, you must make sure you are asking the right questions.

In this week's episode, I share with the key questions and strategies to uncover your client's true problems and provide the necessary solutions. AI is a powerful tool that can be very beneficial to business but if you don't know how to ask the important questions, you will still struggle to sell.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]

While battling addiction, Michael Brody-Waite found himself at rock bottom and as a last ditch effort he went to rehab. During rehab Michael learned three key principles for recovering addicts, rigorous authenticity, surrender the outcome and do uncomfortable work. Michael used these principles to grow a very successful CEO, leader and author.

In this episode, Michael shares how the three key principles of rehab helped him become successful. Join Ian and Michael in this interview as Michael breaks down how important it is to have ambiguity, follow a consistent process and seek mentorship to achieve success.

Grab a copy of Great Leaders Live Like Drug Addicts HERE

Connect with Michael Brody-Waite:

• LinkedIn
• Website
• Email : addictiveleadership.com

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

• Linkedin
• Twitter
• Website
• Email : [email protected]