Same Side Selling Podcast

Same Side Selling Podcast

By Same Side Selling PodcastBusinessEntrepreneurshipMarketing
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Same Side Selling Podcast episodes

  • How To Build The Best Team Ever with David Burkus

    Looking for tips on how to build the ultimate team in your business? In this episode, Ian Altman is joined by with organizational psychologist and author of Best Team Ever, David Burkus where David dives deep into the art of crafting unbeatable teams. Explore groundbreaking insights that debunk common myths about success and talent acquisition, while discovering the transformative power of team culture vs company culture. Tune in for a thought-provoking conversation that will reshape your approach to team dynamics and supercharge your organization's performance.

    Grab your copy of Best Team Ever HERE


    One of the world’s leading business thinkers, Dr. David Burkus’ forward-thinking ideas and bestselling books are helping leaders build their best team ever. He is the bestselling author of five books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. Since 2017, Burkus has been ranked multiple times as one of the world’s top business thought leaders. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning.


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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 



    35 min
  • Build A Culture Of Growth With Non-Salespeople

    Join host Ian Altman on this week's Same Side Selling podcast as he uncovers the secret to building a culture of growth for non-salespeople. Discover how to transform your team's mindset, moving away from the conventional sales approach towards a foundation of integrity, trust, and results. Learn the power of showing up as problem solvers, equipped with a consistent process and playbook to handle common obstacles, all while receiving regular coaching and mentoring. Tune in to explore how even the most technical and introverted individuals can become top-performing sales professionals by focusing on helping others succeed.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 



    7 min
  • Why Cross Selling Your Other Products Could Be Failing

    In this episode of the Same Side Selling podcast, host Ian Altman discusses the challenges businesses face when cross-selling their new products or services to existing clients. He highlights two common traps: transitioning from a free offering to a paid one and focusing on features instead of client problems. By offering actionable strategies to overcome these obstacles, Ian shows listeners how to turn cross-selling into cross-solving and achieve remarkable success in expanding their offerings while strengthening client relationships. Don't miss this valuable episode on effective cross-selling techniques.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    8 min
  • How To Work With Almost Anyone with Michael Bungay Stanier

    Do you find it challenging to work with difficult people, whether it's coworkers or customers? In this episode, Ian Altman sits down with Michael Bungay Stanier, author of "How To Work With Almost Anyone," to discuss the art of cultivating strong relationships with coworkers and customers in sales. Michael shares practical insights and actionable tips for navigating the ups and downs of working relationships, emphasizing the importance of proactive communication and understanding. Don't miss this engaging conversation on building successful connections in the professional world.

    Michael Bungay Stanier helps people know they’re awesome and they’re doing great. He’s best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. His most recent book, How to Work with (Almost) Anyone, shows how to build the Best Possible Relationship with the key people at work. Michael was a Rhodes Scholar. He’s Australian, and lives in Toronto, Canada. Learn more at www.MBS.works.

    Grab your copy of How To Work With (Almost) Anyone HERE

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    27 min
  • Optimism, Persistence and Qualification in Professional Selling

    Welcome to the Same Side Selling podcast and the 350th episode! In this episode, Ian Altman dives into the the importance of optimism, persistence, and effective qualification in professional selling. Ian highlights the pitfalls of solely relying on persistence and emphasizes the need to qualify based on the client's needs, rather than what the seller wants to sell. He introduces the Same Side pitch, client vision pyramid, and Same Side Quadrants as powerful tools for effective qualification. Tune in to discover how proper qualification can transform your sales approach and lead to shorter cycles, increased focus on results, and improved margins.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 



    9 min
  • 3 Most Common Traps In Pipeline Reviews

    Do you find yourself constantly asking your team about the status of deals during pipeline reviews? Are you falling into common traps? In this episode, Ian Altman uncovers the three most common traps in pipeline reviews and how to pivot your approach to use your reviews to increase sales success. Discover the three most important questions you need to be asking your team and your clients to maximize your sales potential and achieve remarkable results. Tune in now or essential sales strategies to grow your business.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    8 min
  • Never Lose An Employee Again with Joey Coleman

    On this week's episode of the Same Side Selling podcast, Ian is joined by Joey Coleman, bestselling author of "Never Lose An Employee Again." In this episode, Joey reveals a simple yet powerful path to finding and retaining top talent while driving business profits. Learn from Joey's expertise as he shares practical strategies for keeping employees engaged and happy, avoiding common employment mistakes. If you're eager to capture the attention of the right employees and create a thriving work environment, don't miss this latest episode of the Same Side Selling podcast. Tune in now to gain invaluable insights from Joey Coleman's groundbreaking new book!

    Joey Coleman, with nearly two decades of expertise, has helped organizations retain customers and employees through captivating keynotes, workshops, and consulting projects. As an award-winning speaker and bestselling author of "Never Lose a Customer Again" and "Never Lose an Employee Again," he empowers businesses with strategies for lasting success.

    Grab a copy of Joey Colemans book, "Never Lose An Employee Again" HERE

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    31 min
  • The Secret To How This CEO Grew His Company 10 Fold

    Want to know the secret formula this CEO used to grow his company 10 fold? In this episode, Ian is joined by the founder and CEO of ramarketing, Raman Sehgal. Discover the precise strategies that propelled Raman's business to astonishing heights, with a staggering tenfold growth rate. Unveiling the biggest misconceptions surrounding business growth, Raman shares the invaluable lessons learned and unveils the specific tactics employed by his team to identify and prioritize the right clients for accelerated success. Prepare to be empowered with actionable insights that can revolutionize your own business and pave the way for remarkable growth.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    36 min
  • Why Experts Hate Selling and How To Engage Them

    Why is it that subject matter experts hate being involved in the sales process and how can we engage them? While research shows that only 1 in 10 individuals in an organization has a job title associated with sales, the most successful organizations build a culture of growth, engaging people who don't even have the title of sales. But why do subject matter experts resist? In this episode, Ian shares how the answer lies in the sales expert's reputation. Most people in sales focus on the sale, while subject matter experts focus on the outcome. Ian shares insights on how to take a modern integrity-based approach to sales to achieve remarkable growth and help customers achieve their goals. Tune in to learn how to engage your subject matter experts and achieve greater success in your business.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 


    9 min
  • Biggest Cold Outreach Mistakes

    Are you tired of your cold outreach efforts falling flat? In this episode, Ian shares three common cold outreach mistakes that can undermine your sales endeavors. From starting with disingenuous apologies to seeking the decision maker without considering the customer's needs, Ian shares insights and alternative approaches that can drive better results for your business. By focusing on creating value, disarming the notion of just selling, and qualifying based on the problems you solve, you can capture the attention of the right prospects while preserving your integrity. Tune in and learn how to avoid these detrimental cold outreach traps.

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    Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 



    7 min

About Same Side Selling Podcast

From the publisher's feed

B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue.

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