What happens when your passion becomes your paycheck?

In this episode, San Holo and I unpack the real journey of turning your art into a business — and how to stay grounded when success starts pulling you in every direction. From his first viral remix on SoundCloud to headlining global festivals, San shares the mindset that’s kept him authentic through it all.

We talk about the creative struggle, the pressure to keep up with trends, and why staying different is both a blessing and a curse.

🔥 Topics we cover:
– The art vs. the algorithm
– Turning writer’s block into creative fuel
– Making peace with the business side of music
– How to protect your relationship with your art

This episode will remind you why you started — and why you’ll never be able to stop.