In this episode, we unpack the immense economic and cultural power of the sari-sari store, the humble neighborhood shop that accounts for 70% of all manufactured goods sales in the Philippines. We trace its origins from pre-colonial barangay trade through the Spanish-era tiendas to its modern digital evolution, exploring how this institution has survived and adapted through centuries of change. Why is it that 75% of these 1.3 million stores are owned by women? And how did the unique tingi (retail) and utang (credit) systems become embedded in the national culture?