What if you could deliver real-time personalized offers to your customer as they approached your store? Proximity Based Messaging allows you to send offers instantly to get your customer back to the checkout at the right time. Take this one step further and use past purchasing behavior and online browsing patterns to generate offer content, to take the digital experience in-store to retarget your customer’s offline. Anan Saminathen and Shah Besri, the CEO and COO of i-Pixel Tech talks about Satchel, a new social commerce market place and Withinity, an application for retailers to utilize proximity based messaging using iBeacon Technology created by Apple Inc.

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