How can marketing transform high-tech industries and bridge the gap between engineering and sales?

In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies.

Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes.

In this episode, we cover:

• The importance of integrating marketing into engineering-driven companies
• Debunking the myth of ‘build it and they will come’ and the need for strategic marketing
• Navigating long sales cycles and relationship-building in technical sales
• Building effective marketing teams in engineering-focused companies
• Leveraging global insights and face-to-face interactions for business success

If you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won’t want to miss!

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Connect with Andrew:

• LinkedIn: https://www.linkedin.com/in/agreenhalgh/
• Company website: https://www.sstl.co.uk/

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• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Youtube: https://youtu.be/BwpbguzpmYo

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