In this episode, Ray and John continue the Road To The Sales series with Step 4: Test Drive.

In Episode 53, Ray and John continue the Road To The Sale series with Step 3: Vehicle Presentation.

In this episode, Ray and John discuss the Needs Assessment, which is part 2 of 8 in the Road To The Sale series.

In epsiode 51 Ray and John begin the 8-part series on the Road To The Sale with Sep 1: Meet And Greet.

In this episode, Ray and john celebrate their 50th episode by taking a look back at the first 49.  They play excerpts from previous episodes and share their thoughts.

In episode 49, Ray and John discuss a “Salmagundi” of car topics from linkedin posts by Brian Pasch, Jonathan Dawson, and Michael Cirillo to NCAA football to a 90-day growth plan.

In episode 48, Ray and John discuss setting a “brand promise” to your customers and individual expectations being set by dealership employees.

  In this episode, Ray and John discuss the ways in which sales managers and salepeople can communicate to create more deals and increase gross profit per deal.

In this epsiode, Ray and John discuss the great comeback of May 2020 in the car business.  Now what’s next?  How can you have a great June, as well?

In this episode, Ray and John continue the discussion of how to handle customer questions about trade value.