Amanda FitzGerald shares her journey from self-doubt to becoming a leading visibility advocate, including her 'Mutton March' movement, stage confidence, and practical PR tips to amplify your message.
Key Topics
- Amanda's journey to visibility and confidence
- The story behind the Mutton March movement
- Practical tips for getting media coverage
- Overcoming fear and self-doubt on stage
- The importance of authentic storytelling
Sound Bites
"PR snowballs into media success."
"Turning a troll into a movement."
"The Mutton March empowers women."
Chapters
00:00 Introduction to Major Visibility
03:04 The Journey to Overcoming Self-Doubt
05:52 The Power of Personal Stories
08:58 Creating a Movement from Adversity
11:47 The Importance of PR in Visibility
15:00 Practical Tips for Effective PR
18:05 Building a Supportive Community
20:49 The Mutton March Movement
23:49 Empowering Women to Shine
27:13 Conclusion and Call to Action
Resources:
2026 PR Planner with over 70 press hooks! https://go.amandafitzgerald.co.uk/planner
Authority Bio Toolkit Including Nail it in 8 - The Sharpest Elevator Pitch Formula that Turns Heads: https://go.amandafitzgerald.co.uk/visibilitytoolkit
Join Amanda’s Major Visibility Collective WA Group for tips, invites and opportunities: https://chat.whatsapp.com/EBHCtH7WYIhF4nDkIR6dff
About Me Kier Adair:
I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.
I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.
Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.
Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.
Connect with Me:
Website: kieradair.com
LinkedIn: linkedin.com/in/kier-adair
Instagram: instagram.com/kier_adair/
About Amanda FitzGerald:
Known by her clients as Major Visibility, Amanda FitzGerald is a PR and AI Visibility expert, speaker, and mentor on a mission to help women own the room, own their voice, and become the go-to authority in their field.
She first cracked the PR code promoting her luxury knitwear brand, securing features in glossy magazines and national press. Demand quickly followed, leading to the launch of her PR consultancy.
With more than a decade of experience helping thousands of women sharpen their message and authority, Amanda created her signature 5 Stages of Visibility Blueprint and the AI Visibility Blueprint to help experts become discoverable, citable, and trusted in an AI-led world.
Running her PR agency ‘that gives you agency’, she offers Done For You, Done With You, or Done By You services designed to elevate visibility fast.
Backed by a team of working journalists, clients land features in outlets such as the BBC, ITV, Forbes, The Guardian, and The Times, alongside top podcasts and speaking opportunities.
She is the founder of the Mutton March, a national campaign challenging age stereotypes and championing visibility for women.
Connect with Amanda:
Website: www.amandapr.com, www.amandapr.com/mutton-march
LinkedIn: https://www.linkedin.com/in/amandafitzgeraldpr/
Instagram: https://www.instagram.com/amandaprexpert, https://www.instagram.com/mutton-march