The very healthy state of the NFL; College football's strong start; the WNBA's Fever have big ambitions and thinking about Bjorn Borg.

0:11 NFL season starts

0:27 NFL game in São Paulo, Brazil

1:29 NFL's league record sponsorships

2:12 Life is very good for the NFL according to the CivicScience SBJ Sports Consumer Insights Survey

4:21 College Football television ratings

5:28 Steve Ballmer isn't hiding over accusations of  violating cap rules\

7:02 Caitlin Clark's out the rest of the season

7:37 Indiana Fever building new practice facility

8:49 Tennis news, Bjorn Borg's prostate cancer in remission

9:32 Takeaways

Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.