Prepare to revolutionize your job search strategy with our special guest, Virginia Franco, an acclaimed executive resume writer and career storyteller. We guarantee you'll walk away with a plethora of insights on how to differentiate yourself in the competitive job landscape. 

Don't miss out as Virginia generously spills the beans on keyword optimization for your resume and LinkedIn profile. We delve into the world of SEO on LinkedIn, the significance of selecting and incorporating the right keywords, and how these elements can catapult you to the forefront of job searches. We continue our enlightening conversation by discussing career transitions, pinpointing your career goals, and showcasing your transferable skills. 

Mary, and Laura also unveil how they can assist you in your career journey by providing joint packages. 

So, tune in for some invaluable tips and an insider's perspective on resume writing and career storytelling.

Meet Virginia Franco:
Virginia Franco is a multi-certified executive, resume and LinkedIn writer, coach and storyteller whose documents help clients to land interviews. She founded Virginia Franco Resumes years ago when, recognizing her years of corporate communications, journalism and social work offered a unique understanding of how people read, communicate and share information. She's a longtime member and past president of the National Resume Writers Association, who shares job search insight as the host of resume storyteller podcast and in multiple publications and podcasts.
www.linkedin.com/in/virginiafrancoresumewriter

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
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Facing a layoff can be a daunting prospect. But what if we told you that you're not alone in this journey and that we've been in your shoes? We share our own experiences and offer practical advice on how to handle these situations in a proactive way. We assure you that these circumstances do not define you, they're just part of your career path.

Imagine having a LinkedIn profile that sets you apart from others in your industry, a personal brand that speaks volumes about your professional abilities and fosters trust with potential clients. That's exactly what we dive into in this episode. We discuss the importance of updating your LinkedIn profile and resume, keeping a record of your accomplishments, and the power of networking. We believe that your personal brand is a valuable asset that can help you stay competitive in the job market, and we share tips on how to build and maintain it.

Finally, we understand that a layoff can be an emotional rollercoaster. We emphasize the importance of self-care, a positive mindset, and giving yourself time to process the situation. We wrap up our discussion by reminding you that your job does not define who you are. So, whether you're currently facing a career transition or just looking for some career advice, join us for this candid conversation. We've been there, we've weathered the storm, and we're here to guide you through.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
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Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
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Ever wondered why your career seems to be stalling or why you're brushed aside in job interviews? The culprit could be ageism in the workplace - a topic often overlooked, dismissed or misunderstood. We, your hosts Laura Bashore and Mary Fain Brandt, shed light on this uncomfortable reality, pulling in hard-hitting statistics from AARP and CNBC. We cut through the misconceptions and reveal that ageism isn't exclusive to the older generation - it affects younger professionals too.

We share valuable tips on how to stay competitive in job interviews and the workplace. From updating your resume and LinkedIn profile to refreshing your wardrobe, you'll learn how to present yourself as a modern, relevant professional. We also discuss how understanding today's workplace jargon can boost your relevance. Plus, we share our personal experiences about the power of mentorships to foster a more harmonious, multi-generational workforce.

So, grab your preferred caffeine boost and let's navigate the world of ageism together. Get ready to redefine your career journey with a fresh, positive outlook and a sense of empowerment. Don't let ageism box you in - let's break those boundaries together.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ready to master the art of setting and achieving goals? This episode promises to equip you with the right strategies. We dive into a discussion that emphasizes the value of crafting significant, long-term goals and breaking them down into digestible tasks. We take the conversation beyond SMART goals to provide insight into how to approach goal setting, revealing how specific tasks, deadlines and a positive outlook can help you succeed.

As the conversation unfolds, we explore why sharing your ambitions with others is important. Not only can they offer support and feedback, but they might also provide fresh perspectives you hadn't considered. 

Crucially, we affirm that revisiting and revising your goals isn’t a sign of failure, but a real strategy for success. Through personal anecdotes and practical tips, we examine how effective task management can lead you to achieve your larger goals. 

Whether you're aiming to revamp your career, boost your health, or enhance your personal life, this episode is teeming with insights to help you realize your goals, one step at a time. Tune in and start your journey towards successful goal setting and achievement!

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

We're sharing one of our favorite Ask Us Anything episodes where we answers your burning career questions. So, grab your cup of java and let's hit the career highway together!

Ever wondered how to turbocharge your job search with a killer LinkedIn profile and compelling resume? Get ready to crack the code as Mary Fain Brandt and Laura Bashore, pool our collective 25 years of career coaching wisdom to guide you in mastering the art of job hunting. We're spilling the secrets on everything from constructing an impactful resume to optimizing your LinkedIn profile, and even delivering enticing post-interview follow-ups. 

Buckle up as we dive deep into the realm of LinkedIn - a vital tool in your job search arsenal. We're shedding light on its tremendous success rate in job placements and offering you solutions to tackle common issues you may encounter on the platform. If you've ever been confused about how to showcase multiple job titles on your resume, we've got you covered. We're breaking down the significance of having a single LinkedIn profile and the strategy behind crafting separate resumes for different positions.

We'll demystify the process of updating your LinkedIn profile and resume during this crucial phase. Expect invaluable insights on projecting your professional identity in a crystal-clear manner. We're finishing off with a segment on clear communication and effective follow-up strategies for transitioning into a new career path. All this and more await you in this power-packed episode.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever been asked to meet your potential boss's spouse during a job interview? Or maybe they threw you a curve ball by asking what kind of animal you'd be? We've heard it all and we're sharing these hilarious and offbeat interview experiences with you. But it's not just about the laughs, we're using these stories to stress the importance of preparing for any scenario when you step into that interview room. 

Did you know that only 2% of applicants are called in for an interview? It's a shocking statistic that underscores the need to stand out. Our show is packed with tips on how to research a company, how to highlight your skills and achievements, and how to handle those unforeseen questions. Even if you're not in sales, we'll show you how to demonstrate your value through metrics and storytelling. 

We'll also give you our top five tips for acing job interviews, so you can walk into that room with confidence. So, grab your favorite cup of coffee and get ready to redefine your career. We'd love to hear your feedback, so don't forget to rate, review, and subscribe. Time to accelerate your career journey, and we're here to give you the tools to become the CEO of your career!

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Have you ever wondered how to make your job search more efficient and find a position that aligns with your personal goals and values? We explore these topics and more, providing tips on how to update your documents, research your field, and network effectively. 

Unearth the secret to a fruitful job search in our latest episode, where we help you steer clear of panic mode and instead, strategize effectively. You'll learn the importance of self-assessment, the art of networking, and how to build meaningful connections with recruiters. 

By the end of this episode, you'll be ready to start your job search journey, equipped with an understanding of the strategy that can lead to your dream job. Prepare to set off on this exciting journey with us, with the confidence that you're well-prepared for the road ahead!

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

We're reinventing the concept of networking with the help of Cassandra Thompson, a renowned speaker and networking expert. Cassandra is here to share her valuable insights on creating authentic and enduring connections, and put an end to the notion of networking as a one-off transaction. We bring to light the true essence of networking - a continuous process of relationship building that holds the key to future opportunities. 

In the second part of our conversation, we venture into the realm of effective follow-ups after networking. Our co-host Mary reveals her recipe for making time to connect with new acquaintances, while Cassandra unfolds the power behind personalized messages and the pivotal role of timing in networking. Laura helps the conversation take a turn towards digital platforms, particularly LinkedIn, and the value they add to the networking process. Our goal is for you to walk away with a renewed perspective on networking, one that focuses on nurturing relationships for the long haul. Tune in and let us guide you in networking the right way.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Are you tired of being overlooked when it comes to your salary?  Would you consider switching jobs for the sake of a better pay package? In this episode, we're all about exploring these questions, making sense of career development, and highlighting why it's imperative to grab the reins of your career trajectory. We'll kick things off with a light-hearted discussion on our weekend shenanigans and a peculiar coffee meme that's been making rounds. But the real meat of the matter is when we dive into the discussion about salaries and promotions – two sides of the same coin that people often confuse.

We then shift gears, delving into the pros of job-switching for salary growth. Our hands-on advice on initiating and steering those critical salary discussions might leave you with a fresh perspective. As we navigate this enlightening discussion, we underline the importance of understanding your position's financials and how an informal review from your boss can make a difference. In line with this, we also emphasize the significance of workplace communication. Tune in as we talk about how to document your achievements, present solid evidence during salary negotiations, and why it's a no-no to give a range when discussing your pay. Trust us when we say, this episode is your ticket to being confidently in control of your career and its growth.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Imagine you're about to step foot into a job interview. The stakes are high, the competition stiff. Now, what if I told you that the words you use could be the game-changer? That's right! Today, we're pulling back the curtain on the power of language in career development, providing you with the tools you need to succeed. 

But that's not all! We're also tackling the trickiest part - the words that can make or break your job hunt. Ever wondered how a phrase you casually used could impact your interview? Well, we've got examples and conversations lined up to help you avoid those pitfalls. And for those feeling a little lost, we have resources and advice to keep you focused and motivated on your career journey. So, grab your headphones and let's navigate through the subtle art of using language effectively in our professional lives, together.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/