Scale With Heart

I used to have so much mind-drama about sharing my price, but my pricing has NEVER been a problem for my clients during their consult (aka: sales call). I’ve sold over a dozen $1k and $2500 offers, and no one has ever had any objections about the price. But I used to be so scared of sales calls for that reason and constantly question if I should be selling lower-ticket offers instead. Once I healed that thought though - “What if my clients can’t afford it????” - I became so much more present and helpful on my initial consult, and my conversion rates (aka: the percentage of people that sign on during that call) SKYROCKETED. I now boast a >75% conversion rate on sales calls when the industry says 15% is high.

In this episode, I’ll help you heal your own pricing phobias with some simple strategies that you can implement today. Let your clients feel empowered by your prices! I love that my clients always walk away proud with the investment they’ve made in themselves :)

Coaches struggle with sales and marketing because they’re not sure how it fits into their 1:1 coaching. In fact, they often view marketing and sales as a “necessary evil.” I think that all aspects of the client experience - marketing, sales, AND 1:1 coaching - should empower your client every step of the way. My clients constantly refer back to my marketing even after they sign on for 1:1 coaching. They LOVE my free consult (aka: sales call). I can’t tell you how many clients tell me that that call changed their whole perspective on their business! I love every phase of my client experience because each phase serves them, whether or not I’m coaching them directly. In this episode, I’ll explain how to build a seamless and empowering client experience from marketing to sales to 1:1 coaching.

Does marketing make you feel icky because you’re not sure how to keep your posts “real and authentic?” In this episode, I explain why your marketing strategy might be inherently icky and how to shift your strategy into one that is more client-focused, one that dives deeper than surface-level branding. I believe that you can coach your clients through your marketing, and I teach you how to do that in this episode. Once you start marketing this way, your entire client process will feel much more grounded and cohesive with your actual 1:1 coaching.

I understand the urgency that comes with launching your coaching business - it feels like you need ALL the clients NOW. And this sends you into overdrive with your marketing (which always leads to burnout), or you end up so anxious and in your head about everything that you avoid marketing altogether. This is why it’s so much more important to address your mindset BEFORE you even attempt any strategy. Having a healthy mindset will allow you to stay consistent with whatever strategy you decide to go with. Because at the end of the day, consistency is about mindset NOT about finding the perfect strategy.

Coaches early in their business often worry that they "can't explain what coaching is." If you struggle explaining coaching, this episode is for you. I explain what it is that you actually need to share in your marketing and why it's ultimately more helpful for clients. Our goal as coaches is to help our clients make progress - even through our marketing - and this technique will help you do just that.

Are you freaked out by promising your clients results? Are you confused about being a coach or consultant? And do you feel like you NEED to have a program, or worse, a magic formula in order to sell your coaching? If you're struggling with any of these thoughts, I'm going to quiet them down today by defining what coaching is and where its value lies. Once you feel confident in the value of coaching - and can articulate it well to your clients - you won't feel as confused or icky selling it! 

If you found this episode helpful, I'd really appreciate your feedback - please shoot me an email! You can either email [email protected] or find a link in the show notes :)

Welcome back to the podcast, listeners! I'm back and back to coaching coaches. Yes, landing on my business niche has been somewhat of a roller coaster - because my mindset and emotions about my business were too. I'm going to share how I've arrived at a healthier state with my business - the thoughts I've shifted and the feelings I've processed to get there. If you're experienced niche drama as a coach, I hope my story will give you some relief! As well as some tips to relieve the niche drama for yourself.

There’s this assumption that all your problems will disappear as soon as you start making five/six/seven’/a bazillion figures. Not only is that not true, but you can claim your happiness NOW. In this final episode of the season, Nicole gives you some exercises to start finding peace in your day-to-day so that you can enjoy your time now AND when you hit the 6-figure mark!

If you need help managing your inconsistent income, you can book a sales call to learn how my simple financial system helps you plan for expenses AND pay yourself more.

We all go into entrepreneurship with a pre-conceived definition of success. If that definition goes unchecked, that’s when we run into frustration, heartache, and burnout. This episode gives you a few simple exercises to start unpacking your own definitions of success. I hope this helps you let go of the parts that are no longer serving you!

If you need help managing your inconsistent income, you can book a sales call to learn how my simple financial system helps you plan for expenses AND pay yourself more.

Most new entrepreneurs feel bad that they don’t manage to build a 6-figure business in their first month. (I don’t think I’m exaggerating that.) I know I talk about making 6-figures a lot this season, so I want to emphasize in this episode that that DOESN’T normally happen for entrepreneurs in their first year, let alone their first month. So instead of feeling like a failure, I dive into how to give yourself the time, space, and resources your business needs to EVENTUALLY hit the 6-figure mark - and not letting the speed at which you get there define the health or success of your business.

If you need help managing your inconsistent income, you can book a sales call to learn how my simple financial system helps you plan for expenses AND pay yourself more.