Scale With Heart

I realized that a BIG reason my business wasn’t taking off was because I was scared of burning out again. I was scared of working more hours, working harder, and giving away too much of my time because it always led to a bad place - a place where my life came second, and I was left feeling depressed and exhausted. But when I decided to recommit to my business in June, it became clear that I needed to learn a new way to hustle.

Now that it’s December, I’m excited to report that I’ve figured out how to hustle in a way that has resulted in more clients than I’ve ever had in my business and still allows me to sleep 8 hours a day, bake cookies, and read stories to my kids. I’m going to explain how I shifted both my mindset around hard work and how my actions have shifted as a result. I can’t wait to hear your thoughts on this episode and what you plan to shift in your business!

I signed NO new clients through June. I honestly had given up on my business at that point and was really in a funk the first half of 2023. It wasn’t looking pretty in my office come June. I was surrounded by notebooks with a lot of sad writing, and I really believed that maybe I wasn’t meant to have a coaching business.

Cut to today, and here I am 6 months later signing a client a week! I have more clients than I can take - but I’ll take this problem over having none, lol.

In this episode, I’m going to share what came out of my “come to Jesus moment” in June and how I changed EVERYTHING in my business to get to this point. I’m excited for you to leave this episode with 5 actionable items that will help you get your business in order!

On that note, if you’re interested in working with me in the new year, I’m actually cooking up a new offer and not taking any more clients at this time. BUT, if you’re ready to finally get your business in gear and get out of your own rut, I encourage you to sign up for the waitlist now!

“Discovery” or “Connection Calls” puts your clients in an awkward position because there’s a lot of (unintentional) convincing energy there. A lot of coaches feel uncomfortable making sales, so they see a discovery call as an opportunity to explain what coaching is. They hope that if clients just SEE what coaching is, the sales process will be easier and feel less awkward.

Sales are going to feel awkward until YOU work through your sales mindset. The only reason you’re not making sales as many sales as you could be is because it still makes YOU feel gross. Sales aren’t inherently gross - they’re neutral. In fact, my clients aren’t phased by our sales conversations or when I discuss my prices. Sales is an expected part of our conversation, it is never shoehorned in awkwardly. And that’s because **I** feel GREAT about my sales process - and so they do, too!!

You CAN host a sales call that’s EMPOWERING. One that never makes you feel like you’re putting pressure on your clients to buy, even if you name it a “sales call.” Sales calls don’t have to be sleazy, they don’t require scripts, and they definitely don’t need to address “objections.” If you change YOUR thoughts about sales calls and then finally embrace the sales process, you’ll find that you have no problem booking or hosting sales calls.

So, in this Instagram Live replay, I help you finally get rid of Discovery Calls for good and lean into hosting sales calls. You’ll learn why it’s better for you AND your clients. You can listen to the replay here to learn more!

If you're struggling to define what kind of service you offer, today’s is for you! In this Instagram Live replay, I define coaching vs consulting, and then dive into the mindset blocks that cause coaches to question whether or not they should be consultants. I hope this helps you better define and share your services!

If you'd like to develop your own 4-figure coaching package, and then learn how to sell it honestly and confidently, I encourage you to book a free marketing consultation at the link below. I look forward to helping you scale your coaching business!

I know many coaches struggle with their relationship to social media and Instagram. They hate feeling like they need to be on Instagram all the time, they don’t like the way “likes” and their follower count makes them feel, and they definitely feel stressed out by sales posts.

So in this episode, we’re going to move beyond Instagram hacks and the algorithm (which only serve Instagram, the company) and instead focus on how to make social media that benefits your CLIENTS. When you focus on your clients’ needs, content just flows and social media doesn’t feel so heavy. So I hope this episode takes some of the tools from my sessions to help you reduce your stress levels, shift into client service, and start making content with ease!

If you’re plagued by the thought, “Does my marketing make me look like a REAL coach?” let me give you a quick piece of advice - your marketing doesn't need to look "legit" to make sales. Branding can be a HUGE distraction at the beginning of your business because you don’t need an aesthetic presence to make sales. You simply need content that addresses your clients’ NEEDS. In this episode, I share the basic rules of crafting content that serves AND sells. So if you’re stressing out about making your feed pretty, I hope this episode gives you some relief and encourages you to start helping your clients with what you have RIGHT NOW.

I get how HEAVY every post feels when you start marketing your business. “Is this post ‘right’? Did I say the right things to make a sale (without being skeezy???)? Is it good enough to go ‘viral’? Does it make me look like a REAL coach????” When you’re posting from a place of scarcity (aka: putting SO much pressure on every post to make a sale or to validate your business), you start to take the focus off of your clients. And besides the fact that focusing on your clients feels better, serving your clients through your content is what ACTUALLY drives sales. In this episode, I outline my 3-step process for shifting out of scarcity and back into service - so you can start calling in ideal clients and start making consistent sales.

I constantly hear the phrase, “1:1 coaching doesn’t scale,” throughout the coaching industry. That’s simply not true. At ALL. In this episode, I break down the math (yay, math!) and explain how you can even scale by selling 1:1 coaching ONLY. I also share what your income will look like as you move from $10k to $100k, and why you should ignore most of the scaling advice you find online. I hope this episode gives you more practice advice and helps you shape a more effective sales strategy!

It’s true - selling group coaching and selling courses is a SLOWER way to scale. There’s so much wisdom, experience, and MONEY to be made if you start your business off with 1:1 coaching. In this episode, I’ll explain why 1:1 coaching is not only better for your clients, but it’s better for the longevity of your business, ESPECIALLY if you’re a newer coach. I’m excited to offer you this more holistic picture of scaling, so pop your earbuds in and let’s go!

I know how stressful the thought of even hosting an initial consult (aka: sales call) can be. I used to be terrified of them! Now, they’re easily my favorite part of the coaching process - and my clients LOVE them. They walk away with so much clarity, whether or not they sign on to work with me (although almost 80% of them convert to a sale!). In this episode, I will share my big dos and don’ts for hosting a successful, stress-free sales call. You’ll walk away with actionable tools to take into your initial consults so that your client feels empowered by the process …and you do too!