In this episode, we’re diving into the real-life questions that business owners are asking right now—straight from our Instagram DMs and community. From leadership challenges to keeping your mindset strong, and whether to reinvest or finally start paying yourself more—we're unpacking it all over cocktails.We cover everything from managing team dynamics and personality clashes, to how we’re using AI tools like ChatGPT to onboard staff, streamline processes, and save hours in our day-to-day. Plus, we get honest about the emotional toll of running a business solo, what mindset shifts actually make a difference, and how to create space to recalibrate when you’re in hustle mode.If you’ve been wondering how other business owners are navigating these exact things—you’re not alone, and this ep is for you.We asked:How do you lead a team when everyone has different personalities?Are AI assistants worth the hype and how are we using them in real life?How do you keep your mindset strong when business gets tough?Should you keep reinvesting into your business—or is it finally time to pay yourself more?How do you balance growth with enjoying the money you’ve earned?Chapters:[00:00] Welcome Back: Tequila, Cocktails & Business Chats[07:00] Listener Q: Managing Teams with Different Personalities[14:00] How We’re Using AI to Scale (Without Burning Out)[22:00] The Mindset Game: What Keeps Us Grounded in Business[30:00] Big Q: Do I Reinvest or Start Paying Myself More?[34:00] Life Beyond Business: Legacy, Charity & What’s NextIf you enjoyed this episode, please like, subscribe, and share with a friend or fellow business leader who would enjoy our chat. With your hosts Jessica Whatman, the founder of AgentSync (best virtual assistant agency) and Hermione Gardiner, leading real estate business coach and founder of Sidekick.Connect with us: The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: SideKick: https://sidekick.net.au/

In this episode, we sit down with the incredible Amanda, a powerhouse entrepreneur, brand strategist, and former political media advisor, who has navigated multiple career pivots to build a life on her own terms. From starting out in real estate to representing politicians, launching a PR agency, and now stepping into the podcasting world, Amanda shares the highs, the pivots, and the lessons learned along the way.We talk about balancing motherhood with ambition, the mindset shifts needed to take big leaps, and how to create a life that aligns with your vision. If you’ve ever questioned whether you can make a career change or build something of your own, this episode is for you!We asked:How did Amanda transition from real estate to politics to PR and beyond?What made her leave stable jobs to build something of her own?How does she balance business, personal brand, and motherhood?What mindset shifts were key to taking the leap into entrepreneurship?Why did she start her new project, 'NXT SZN', and what’s the vision behind it?How can women create more freedom while growing their careers?Chapters:[00:00] Welcome: Our First Guest & Exciting Conversations[07:00] Amanda’s Career Evolution: From Real Estate to Politics to PR[14:00] The Leap Into Entrepreneurship & Launching Yellow Panda[22:00] Balancing Motherhood & Business: The Reality & Lessons Learned[30:00] Building a Personal Brand: Why It’s Non-Negotiable in 2025[38:00] The Birth of 'NXT SZN' : A New Business & Podcast Vision[45:00] How to Think Bigger & Take Action on Your DreamsIf you enjoyed this episode, don’t forget to subscribe, share, and leave a review! Let’s keep the conversation going.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/

In this episode, we dive deep into the power of personal branding and how it can transform your business. From attracting clients to building authority in your industry, having a strong personal brand can set you apart—but how much do you really need to share?We get real about the highs and lows of showing up online, what’s worked for us, and the strategies we swear by to create content that connects. Whether you’re just starting out or looking to refine your brand, this episode is packed with actionable insights.We asked:What is personal branding, and why does it matter?Can you build a personal brand without sharing your private life?How does social media help generate business?What are the biggest mistakes people make with their personal brand?How do you get comfortable on camera?What are the easiest ways to start building a brand without spending hours online?Chapters:[00:00] The Studio Booking Disaster & Making Mistakes in Business[07:00] What Is Personal Branding (And Why It’s Essential)[14:00] Balancing Business & Personal Life on Social Media[22:00] How Personal Branding Attracts Clients & Even Team Members[30:00] Simple Daily Habits to Build Your Brand[38:00] Getting Comfortable on Camera (Yes, You Can!)[45:00] Our #1 Personal Branding Tips You Can Start TodayIf you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/ SideKick: https://sidekick.net.au/

In this episode, we're shaking things up and diving straight into listener questions! From scaling your business and structuring your team to managing cash flow and effective delegation, we tackle the topics you’ve been asking about.We answer:How do you structure a small property management company up to 250 properties in terms of staff, VAs, and software?What are the best communication channels for team collaboration and task setting in one tool?If you were starting a property management business, where would you start to find new clients?How do you get staff to consistently follow processes?Should you discount your fees to win new business?What’s your biggest business mistake, and how did you pivot to fix it?How do you manage cash flow while growing a business?Chapters:[00:00] Welcome: A Different Format & Listener Questions [02:00] Structuring a Property Management Business for Growth [07:00] Best Communication & Task Management Tools [10:30] Finding New Clients When Starting a Property Management Business [15:00] Why Staff Don’t Follow Processes & How to Fix It [20:00] Should You Discount Fees to Win Business? [28:00] Our Biggest Business Mistakes & Lessons Learned [35:00] Managing Cash Flow While Scaling [42:00] The Importance of Delegation & Letting GoIf you’re looking for practical insights, real-world business experiences, and a bit of fun along the way, this episode is for you.If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this!Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.auSideKick: https://sidekick.net.au/

In this episode, the spotlight is on Hermione as we dive into the full story of how she built Sidekick from a side hustle into a thriving business. From navigating motherhood while growing a company to making bold career moves, she shares the pivotal moments, mindset shifts, and lessons learned along the way.We talk about the highs, the challenges, and the reality of balancing business and family while staying focused on big goals. If you’ve ever doubted yourself or wondered if you could turn your idea into a real, scalable business, this episode is for you!We asked:How did Sidekick start, and how has it evolved over the years?What were the biggest challenges in transitioning from a solo entrepreneur to a full-time business owner?How do you balance growing a business with being present for your family?What mindset shifts were necessary to take Sidekick to the next level?What are the biggest lessons learned from eight years in business?If you weren’t running this business, what would you be doing?Chapters:[00:00] Welcome Back: Tequila, Cocktails & Business Chats[07:00] How Sidekick Started: From Idea to Execution[14:00] From Side Hustle to Full-Time: The Leap Into Business[22:00] Balancing Motherhood & Business Growth (Is It Even Possible?)[30:00] The Mindset Shifts That Took My Business to the Next Level[38:00] The Biggest Wins & Lessons Learned Over Eight Years[45:00] Wild Card: If I Weren’t Running This Business, What Would I Be Doing?If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/

In this episode, we dive into the world of point hacking, business finances, and the delicate balance of mindset and habits when scaling a business. Jess and Hermione share their experiences with Amex and Paycom, offering tips on leveraging business expenses for travel rewards. They also get real about the importance of a strong mindset, exploring how beliefs, habits, and self-awareness play into business success.We talk about how to balance business growth with personal well-being, the power of delegating, and why investing in your own development is key to thriving as a leader. Whether you’re feeling the imposter syndrome or need inspiration to shift your mindset, this episode is packed with practical insights and honest conversations.We asked:What is point hacking, and how can business owners take advantage of it?How do you manage business expenses and credit card debt while scaling?What role does mindset play in business success, and how do you strengthen it?What are the biggest limiting beliefs that hold entrepreneurs back?How do you know when it’s time to get help—whether that’s coaching, therapy, or a mindset shift?How can business owners support their teams' mental health and create a positive work environment?Chapters:[00:00] Welcome Back: Post-Lunch Recording & Burping on the Mic[05:00] What Are We Drinking: Zero-Alcohol Cocktails (Hit or Miss?)[10:00] Point Hacking 101: Amex, Paycom & Making Expenses Work for You[20:00] Managing Business Expenses & Credit Cards Without Losing Sleep[30:00] The Impact of Mindset on Business Growth & Personal Wellbeing[40:00] Limiting Beliefs, Imposter Syndrome & Breaking Through Barriers[50:00] Supporting Your Team’s Mindset & Building a Positive Culture[55:00] Cocktail Question: What’s the Best Investment You’ve Made in Business?If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/

In this episode, we dive into the one strategy that’s completely changed how we run our businesses—buying back our time. From outsourcing admin work to hiring the right people, we talk about how small business owners can break free from overwhelm, work smarter (not harder), and focus on real growth. We also chat about the hidden cost of doing everything yourself and why micromanaging could be holding your business back.We asked:Why are so many small business owners stuck doing low-value tasks?How do you figure out what to outsource first?What’s the biggest hiring mistake most business owners make?How do you build a team that actually helps your business grow?What’s the best way to stop micromanaging and start scaling?How do we buy back our time in business and life?Chapters:[00:00] Welcome Back: The Drink That (Apparently) Stops Ageing[07:00] Humans Weren’t Meant to Be This Busy—So Why Are We?[14:00] The One Mindset Shift That Changed How We Work[22:00] Buying Back Your Time: How to Outsource & Let Go[30:00] Building the Right Team: Why Generalists Won’t Help You Scale[38:00] What We’re Changing in Our Businesses This Year[45:00] Wild Card: What’s the Weirdest Thing We’ve Ever Googled?If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/

In this episode, we dive deep into the one shift that can transform your business growth—Marketing. We reflect on what worked (and what didn’t) in 2024, and break down how business owners can move away from sporadic, last-minute marketing to a consistent, results-driven strategy. From the power of personal branding to the impact of paid ads, we discuss how to create a marketing plan that generates leads, builds brand awareness, and fuels long-term business growth.We asked:Why do so many business owners treat marketing as an afterthought?How can you create a marketing plan that consistently brings in leads?What role do social media, email lists, and lead magnets play in scaling a business?Should every business owner focus on personal branding?How can paid ads supercharge your marketing strategy?What marketing strategies should you drop in 2024?Chapters:[00:00] Welcome Back: Coffee Chats & Business Juggling[07:00] The One Thing Most Business Owners Get Wrong About Marketing[14:00] Lead Magnets, Email Lists & Why You Need Them NOW[22:00] Personal Branding vs. Business Branding: What Actually Works?[30:00] Ads & Funnels: How to Get More Leads on Autopilot[38:00] What We’re Doubling Down on (And Dropping) in 2024[45:00] Wild Card: What’s the Best Business Decision We’ve Ever Made?If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/AgeMate: https://agemate.com

In this episode, we take a deep dive into Jess’s journey from corporate real estate to running a rapidly scaling business. From starting out with a simple idea to managing a global team, Jess shares the challenges, wins, and lessons learned along the way. We talk about leadership struggles, dealing with imposter syndrome, and how she built a business that works around family life.We asked:How did Jess transition from a corporate career to running her own business?What role did outsourcing play in scaling her company?How do you build a strong team and develop leadership skills?What were the toughest moments in business and how did she push through?What does success look like, and what’s next for Agency Inc?Chapters:[00:00] Welcome Back: Champagne, Gym Fashion & New Year Reflections[07:00] From Real Estate to Entrepreneurship: How It All Started[14:00] The Turning Point: Making the Leap Into Business Ownership[22:00] Scaling Fast: The Challenges of Rapid Growth[30:00] Leadership Struggles & Lessons in Managing a Team[38:00] Future Goals: What’s Next for Agency Inc?[45:00] Wild Card: If You Could Change One Thing About Yourself…If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who would love this conversation. We can’t wait to bring you more insights next week!Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.auSideKick: https://sidekick.net.au

In this episode, we’re diving into the reality of juggling business, family, and everything in between. From last-minute school prep to embracing outsourcing, we’re keeping it real about the challenges and wins of scaling a business while raising a family. We chat about the importance of freeing up time, delegating effectively, and building a life that works for you.We asked:How do you balance the chaos of family life and business?What tasks can you outsource to free up your time?Is work-life balance a myth or a reality?Why are outsourcing and automation game-changers for business owners?How do websites and online strategies help scale your business?Chapters:[00:00] Welcome Back: The Chaos of Juggling Family and Business[07:00] Mum Guilt and Outsourcing: Finding Freedom in Delegation[14:00] Building a Better Workflow: Tools and Hacks for Business Owners[22:00] Website Wins: Why a Strong Online Presence Matters[30:00] Personal Lessons: Balancing Growth, Kids, and Mental Space[38:00] Leadership Challenges: Pushing Through Pressure to Grow[47:00] Does Money Buy Happiness? Our Honest ThoughtsIf you enjoyed this episode, please like, subscribe, and share it with a fellow business owner or parent navigating the juggle. We’ll see you back here next week!Connect with us:Links to Check OutSparo Studios for Amazing Websites - https://sparostudios.com/ Buy Back Your Time book by Dan Martell - https://www.amazon.com.au/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJShine Energy Drinks - https://shinedrink.com/Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.auSideKick: https://sidekick.net.au