Scale Your Course

Scale Your Course

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Scale Your Course episodes

  • EP 63 | Law and Learning: Legal Considerations in Course Creation with Maryam Henig

    In this episode, Tracy Sherrff and Maryam Hennig discussed the legal complexities of creating and selling courses online, highlighting the importance of protecting one's business through proper legal measures. Maryam offered insights into privacy policies, terms and conditions, and college regulations for coaches.


    We talk about:

    • Legalities of using other people's intellectual property in course content
    • Importance of having a release or licensing agreement in place
    • Sharing of resources and intellectual property in the context of theircourse creation businesses
    • Process of trademarking and the importance of protecting one's brand
    • Connect with Maryam

      • IG: @venturehouselegal
      • Website: venturehouselegal.ca
      • ABOUT TRACY

        Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


        Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


        To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

        Connect with Tracy ar [email protected]

        Website: https://knowledgetoprofit.ca

        Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

        49 min
      • EP 62 | Removing Barriers: The Importance of Creating Accessible Courses with Chantelle Venter

        In the vast online space, countless individuals create and share content, often without adhering to a universal design standard. Consequently, there exists a pressing need to prioritize the creation of content that is accessible to everyone. The question that arises is whether achieving such universal accessibility is even possible! Join Tracy as she speaks with Chantelle Venter about the importance of creating accessible courses. The continuous efforts of the online community to embrace accessibility will undoubtedly lead to a more inclusive and enriched digital environment for all! Stay tuned!


        We talk about...

        • Why is it essential to prioritize accessibility in content creation?
        • How does inclusive content creation benefit a diverse audience?
        • What are some common mistakes people make when creating online courses?
        • How can accessibility serve as a valuable asset for course creators?
        • And much more!


        Connect with Chantelle Venter!

        Website: https://websitefae.com/

        Facebook: https://www.facebook.com/websitefae

        Instagram: https://www.instagram.com/websitefae/

        Free 5-day accessibility challenge: https://websitefae.com/5-day/


        Connect with Tracy!

        Website: https://tracysherriff.com/

        Email: [email protected]

        Instagram: @tracy.sherriff

        ABOUT TRACY

        Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


        Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


        To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

        Connect with Tracy ar [email protected]

        Website: https://knowledgetoprofit.ca

        Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

        51 min
      • EP 61 | Business Models & Scaling Strategies for Course Creators

        In this episode, I discuss two different types of business models for course creators and things to consider when scaling a course. I highlight the importance of delivering value to students and embracing continuous improvement as key to building a successful and impactful course-based business.


        I talk more specifically about:

        • Creating a business model based on selling courses
        • Scaling with courses
        • Scaling your course

        • ABOUT TRACY

          Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


          Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


          To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

          Connect with Tracy ar [email protected]

          Website: https://knowledgetoprofit.ca

          Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

          17 min
        • EP 60 | Overcoming Resistance and Pushing Forward in Business Growth with Michelle Hope-Wright

          Welcome to Season Two of the Scale Your Course Podcast. In this episode, I interview Michelle Hope-Wright, a Performance & Wellness Coach, the founder and Queen Visionary of Rewire Coaching about overcoming overwhelm and resistance in business growth. She has contagious energy and proven strategies, and has empowered hundreds of people to take control of their lives, feel worthy and powerful.


          We talk about...

          • Strategies you can apply to push through resistance
          • Her success in Course Design School
          • How she supports her clients to overcome obstacles and push past fear
          • Connect with Michelle

            Website: https://courses.rewirecoaching.com/

            Instagram & TikTok: michelle.rewirecoaching


            Connect with Tracy

            Website: https://tracysherriff.com

            Course Design School - Create Dynamic Curriculum - https://bit.ly/createdynamiccurriculum

            FREE - The Ultimate Guide to Scaling Your Coaching Business with Courses - https://bit.ly/ultimateguidetoscalingwithcourses


            ABOUT TRACY

            Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


            Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


            To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

            Connect with Tracy ar [email protected]

            Website: https://knowledgetoprofit.ca

            Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

            47 min
          • EP 59 | Michelle Blue on Taking the Leap: Overcoming Fear to Create a Purpose-Driven Life & Business

            In this enlightening episode of our podcast, we're joined by the inspirational Michelle Blue, a beacon of empowerment in the realms of entrepreneurship and personal development. As a celebrated entrepreneur, coach, and the dynamic host of "The Journey with Blue," Michelle dedicates her platform to igniting deep, conscious conversations around spirituality, success, and the powerful mindset shifts required to unlock one's true purpose. Her journey has seen her engage in transformative dialogues with some of the nation's most influential entrepreneurs and thought leaders, including Danielle Leslie, Brandice Daniel, Renae Bluitt, Tonya Rapley, Abu Fofanah, and Maya Elious, among others.


            With over a decade of experience in guiding stuck entrepreneurs out of the quagmire of indecision and into the clear skies of action, Michelle's signature coaching program, "Take the Leap with Blue," is a testament to her commitment to fostering clarity, strategy, and unwavering confidence. This episode is a treasure trove of wisdom for anyone looking to conquer fear, understand its roots, and leverage it as a stepping stone towards achieving remarkable success in both life and business.


            Discover Michelle's unique insights on:

            • The insidious ways fear can anchor us to complacency,
            • Unearthing the root causes of fear that hold us back,
            • The courage needed to take leaps in business, even when fear looms large,
            • Transforming fear into a golden opportunity for growth.
            • Michelle's accolades, including recognition by 21 Ninety and Blk Women Hustle, her impactful TedTalk, and features on significant platforms like The CW South Florida and Fort Worth, underscore her profound influence and expertise. Join us as we delve into a conversation that promises not just to inspire but also to equip you with the tools needed to navigate the landscape of fear and emerge victorious on the other side. This episode is a call to action for all entrepreneurial dreamers yearning to carve out a purpose-driven life and business, wrapped in the clarity and confidence to turn dreams into palpable realities.


              Connect with Michelle:

              • Instagram - instagram.com/themichelleblue
              • Program - www.taketheleapwithblue.com
              • Website - www.thejourneywithblue.com
              • Connect with Tracy:

                • Website - www.tracysherriff.com
                • ABOUT TRACY

                  Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                  Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                  To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                  Connect with Tracy ar [email protected]

                  Website: https://knowledgetoprofit.ca

                  Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                  34 min
                • SOLO REPLAY - The Difference Between Knowing and Understanding

                  In this episode, we are going to dive into the difference between knowing something and understanding something. It’s the space between knowing and understanding that creates challenges for us in our content, but it’s the very place you need to be focusing on when you are teaching your framework. This will change the way you look at your content.


                  Listen now to learn:

                  • The difference between knowing and understanding
                  • How understanding leads to action
                  • Your challenge: Identifying if your content leads to understanding
                  • How to evaluate if someone truly understands something
                  • Resources Mentioned

                    • The Difference Between Knowing and Understanding - Motivated Mastery
                    • Quote from Maria Popova in her timeless essay on wisdom in the age of information (originally linked from Motivated Mastery)
                    • ABOUT TRACY

                      Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                      Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                      To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                      Connect with Tracy ar [email protected]

                      Website: https://knowledgetoprofit.ca

                      Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                      13 min
                    • EP 58 | Teaching What People Want to Learn with Juliana Leamen

                      In this episode, I talk with  Juliana Leamen (MSc, BFRP, FDN-P), founder of Naturally Joyous Inc, about the revisions she recently made to her Weight Release Program. Juliana is a Board Certified Functional Diagnostic Nutrition Practitioner, specializing in empowering women transitioning through menopause with mindset support to optimize their weight release efforts. She is the author of the Best Seller book ‘Release - A Woman's Guide To Releasing Weight In Midlife Through Becoming Your Body's Best Friend’ and the creator of the Release Method™.


                      In this episode Juliana and I talk about:

                      • Juliana's process for launching her Beta
                      • Why she is revising her program
                      • What she learned from the process
                      • And where she hopes to get to in the future
                      • Resources Mentioned:

                        EP 31 | Launching Your Group Program: Putting Down the Super Woman Cape with Juliana Leamen


                        Connect with Juliana

                        www.naturallyjoyous.ca/confidence

                        www.naturallyjoyous.ca

                        https://www.linkedin.com/in/naturallyjoyous/

                        https://www.instagram.com/naturally.joyous/

                        ABOUT TRACY

                        Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                        Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                        To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                        Connect with Tracy ar [email protected]

                        Website: https://knowledgetoprofit.ca

                        Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                        45 min
                      • EP 57 | Scaling to 1 Million with Courses with Jono Petrohilos

                        In this episode, Jono Petrohilos, CEO at Fitness Education Online, shares his story about how he grew his million dollar business with fitness courses. Jono now supports other course creators with course creation and has one of the most engaged groups for course creators on Facebook.


                        In this episode, Jono shares:

                        • How doing the bare minimum helped him to get better
                        • The steps he took to grow his online course business
                        • What he would do differently if he was starting out now
                        • The trends he sees in the course creation space now

                        • Connect with Jono:

                          • FB Group: https://www.facebook.com/groups/coursecreatorscommunity1
                          • Website: https://www.coursecreatorcommunity.net
                          • Website: https://www.fitnesseducationonline.com






                          • ABOUT TRACY

                            Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                            Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                            To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                            Connect with Tracy ar [email protected]

                            Website: https://knowledgetoprofit.ca

                            Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                            49 min
                          • REPLAY: Scaling Your Course with Thought Leadership with Caroline Ceniza-Levine

                            In this episode of Scale Your Course, I interview Caroline Ceniza-Levine on the topic of Thought Leadership.


                            Caroline Ceniza-Levine is a career expert and founder of the Dream Career Club. A longtime recruiter turned career coach, Caroline has coached executives from Amazon, Goldman Sachs, Google, McKinsey, Tesla, and other leading firms on how to make a great living doing work they love. Caroline is a Senior Contributor to Forbes Leadership, author of Jump Ship: 10 Steps To Starting A New Career and executive coach for Columbia Business School’s Executive Program in Management. She has been a repeat guest on CBS, CNN, CNBC, and Fox Business and is regularly quoted in major media outlets. A classically trained pianist at Juilliard and Manhattan School of Music, Caroline stays active in the arts, writing and producing with FBC Films. Caroline divides her time among Florida, New York, and Costa Rica.


                            In this episode Caroline and I talk about:

                            • What is thought leadership
                            • 3 ways to get your message out there
                            • The mistakes people make when putting themselves out there
                            • Connect with Carolina

                              • Dream Career Club
                              • ABOUT TRACY

                                Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                                Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                                To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                                Connect with Tracy ar [email protected]

                                Website: https://knowledgetoprofit.ca

                                Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                                37 min
                              • EP 56 | If Course Creation Feels Hard, You're on the Right Track

                                Anyone can create a course! Or can they? In this solo episode I talk about the complexities of curriculum design. If a trained professional can find it hard, it's no wonder that so many people find course creation hard.


                                If you're creating a course this year and want some support, reach out for a conversation.

                                ABOUT TRACY

                                Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.


                                Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.


                                To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

                                Connect with Tracy ar [email protected]

                                Website: https://knowledgetoprofit.ca

                                Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

                                9 min

                              About Scale Your Course

                              From the publisher's feed

                              The Scale Your Course podcast helps experts, coaches, and service-based entrepreneurs scale the design and delivery of their courses and online programs to achieve continued growth and profitability…