In part 2 of the Email Made Easy series, I interview Joe Kerns the Founder of The Email Made Easy System and MAJiK Marketing - a marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships.
In this episode, Joe and I talk about more advanced email strategy for course creators. Joe shares:
Examples of advanced email marketing strategies
How to think about your email list like a Zoom conference
How Joe maps out his automations so they are frictionless
Examples of how Joe recommends you move from subscriber conversion to transformation
Joe talks about activation - how to get your client starting your course
How to integrate email to support your learner with maintaining engagement and success in your course
What to automate and what touchpoints to send in response to what you learn about your audience
Joe introduces the strategy of Lead Scoring
The difference between implicit and explicit action that our subscribers take
How to use subscriber actions to map your automationEP 41 | (Part 1) Email Made Easy
Get the Make Email Easy System and Connect with Joe:
Go to MakeEmailEasy.com to see the full Email Made Easy System and download free guides to help you turn your email list into the most profitable channel in your business.
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
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