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Scale Your Course
Scale Your Course episodes
- EP 47 | Enhancing Your Course or Program with Jessica Rivera
In this episode I interview Jessica Rivera, Business and Mindset Coach from New York. Jessica is the creator of the Leadership Accelerator, now called Impact Leadership. She helps executives and entrepreneurs master mindset, enhance their communication and strategy so they can increase productivity, remove roadblocks in their business and increase performance in themselves and others.
Jessica shares her thought process on:
- Her decision to expand her program from 3 to 6 months
- Enhancing the content around one particular topic and why
- How she will be changing her onboarding process
- Choosing a cohort versus open cart launch model
Resources Mentioned:
Scale Your Course Episode 34 - Flipping the Teaching Model with Jessica Rivera
Free training and Trello board from Haley Burkhead, CEO of Recurring Profit https://recurringprofit.com/automate
Telegram - https://telegram.org/
Connect with Jessica:
Instagram - @coachjessicarivera
LinkedIn - https://www.linkedin.com/in/jessicarivera/
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
44 min - EP 46 | Creating Recurring Profit with a Course or Membership with Haley Burkhead
In this episode I interview Haley Burkhead, CEO of the The Recurring Profit Membership program. Her program helps experts create consisten revenue with a passive course or membership. This is a done WITH you program with a splash of done-FOR-you.
In this epsiode we talk about:
- what her clients do and don't rely on to hit their income goals
- 3 pools of traffic that all course creators have to leverage when scaling
- how Recurring Profit is different in the way they support their clients
- what she thinks about passive income
- and much more...
Connect with Haley and learn more about Recurring Profit
- Get Haley's FREE training and Trello Board - https://recurringprofit.com/automate
- Instagram @haleyburkhead
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
45 min - EP 45 | 3 Intentional Design Strategies to Increase Student Success in Online Courses
In this episode, I talk about the importance of intentional design in supporting the success of the students/clients in your course or online program.
I talk about:
- What success really means and looks like in learning
- The value of being focused on participant success
- The importance of good design in setting the stage for client success
- 3 ways you can support the success of your course participants
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
18 min - REPLAY | Impact, Effort & the Quick Win
In this episode, I’m going to share with you how you can ensure you attain and maintain the momentum of your learners by applying the Impact/Effort matrix to identify quick wins in the curriculum of your online program.
Listen now to learn:
- The importance of momentum in learning
- The role of Dopamine in learning
- How we have to design intentionally to increase dopamine levels in our learners
- Find out what a quick win is
- How to apply the Impact/Effort Matrix is and how to apply it to your course
Resources Mentioned
- Impact/Effort Matrix
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
18 min - REPLAY | 6 Hats of the Successful Course Creator
In this episode, I share my perspective on the different roles every successful course creator plays when delivering their online course or program.
I talk about the role of the:
- The teacher
- The coach
- The facilitator
- The mentor
- The guide on the side
- and one more I'll keep secret.
You'll have to listen to hear the last one... what could it be?
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
11 min - EP 44 | 5 Ways an Online Course Can Elevate Your Business & Brand
If you've been on the fence about creating a course, in this epsiode I go solo and share with you 5 ways that I think a course can elevate your business and brand.
The 5 ways are:
- Raise your authority
- Buid a deeper connection with your audience
- Boost your reach
- Enhance client support
- Increase accessibility to you
Resources mentioned
- Course Design School - https://tracysherriff.lpages.co/course-design-school/
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
7 min - EP 43 | Scaling Your Course with Thought Leadership with Caroline Ceniza-Levine
In this episode of Scale Your Course, I interview Caroline Ceniza-Levine on the topic of Thought Leadership.
Caroline Ceniza-Levine is a career expert and founder of the Dream Career Club. A longtime recruiter turned career coach, Caroline has coached executives from Amazon, Goldman Sachs, Google, McKinsey, Tesla, and other leading firms on how to make a great living doing work they love. Caroline is a Senior Contributor to Forbes Leadership, author of Jump Ship: 10 Steps To Starting A New Career and executive coach for Columbia Business School’s Executive Program in Management. She has been a repeat guest on CBS, CNN, CNBC, and Fox Business and is regularly quoted in major media outlets. A classically trained pianist at Juilliard and Manhattan School of Music, Caroline stays active in the arts, writing and producing with FBC Films. Caroline divides her time among Florida, New York, and Costa Rica.
In this episode Caroline and I talk about:
- What is thought leadership
- 3 ways to get your message out there
- The mistakes people make when putting themselves out there
Connect with Carolina
- Dream Career Club
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
37 min - EP 42 | (Part 2) Email Made Easy System with Joe Kerns
In part 2 of the Email Made Easy series, I interview Joe Kerns the Founder of The Email Made Easy System and MAJiK Marketing - a marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships.
In this episode, Joe and I talk about more advanced email strategy for course creators. Joe shares:
- Examples of advanced email marketing strategies
- How to think about your email list like a Zoom conference
- How Joe maps out his automations so they are frictionless
- Examples of how Joe recommends you move from subscriber conversion to transformation
- Joe talks about activation - how to get your client starting your course
- How to integrate email to support your learner with maintaining engagement and success in your course
- What to automate and what touchpoints to send in response to what you learn about your audience
- Joe introduces the strategy of Lead Scoring
- The difference between implicit and explicit action that our subscribers take
- How to use subscriber actions to map your automation
Resources Mentioned:
EP 41 | (Part 1) Email Made Easy
Whimsical
Get the Make Email Easy System and Connect with Joe:
Go to MakeEmailEasy.com to see the full Email Made Easy System and download free guides to help you turn your email list into the most profitable channel in your business.
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
1 hr 1 min - EP 41 | (Part 1) Email Made Easy with Joe Kerns
In this episode, I interview Joe Kerns, founder of The Email Made Easy System and MAJik Marketing - marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships. Joe teaches creators, personal brands, and coaches on how to leverage email marketing and automation to nurture their subscribers, make more sales, and build relationships through email.
In this episode we talk about:
- What we need to focus on as part of our email strategy
- Strategies to leverage when onboarding someone new to your list
- How much to give away in your emails that it's in your paid offers
- The importance of planning to reuse your content
- His process for deciding what to put in your emails
Get the Make Email Easy System and Connect with Joe:
Go to MakeEmailEasy.com to see the full Email Made Easy System and download free guides to help you turn your email list into the most profitable channel in your business.
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
42 min - EP 40 | What I Learned Launching My Own Group Program
In this episode I get vulnerable and share some insight into the messy launch of my recent group program.
I talk about:
- What I learned
- What I would have liked to have done differently
- My best advice to anyone launching a course or program
Connect with Tracy
Instagram: tracy.sherriff
Linkedin: https://www.linkedin.com/in/tracy-sherriff/
Website: https://tracysherriff.com
Email: [email protected]
If you’re ready to Scale Your Course download the Scale Your Course Roadmap, where I walk you through the step by step framework I use to refine and optimize courses or online programs.
ABOUT TRACY
Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.
Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.
To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™ podcast on all platforms.
Connect with Tracy ar [email protected]
Website: https://knowledgetoprofit.ca
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
23 min
About Scale Your Course
From the publisher's feed
The Scale Your Course podcast helps experts, coaches, and service-based entrepreneurs scale the design and delivery of their courses and online programs to achieve continued growth and profitability…
in their business without burning out. This show is for anyone who has created or is even thinking about creating a profitable online course or program that is sustainable to deliver over time. In solo episodes, you’ll be introduced to scalable design strategies, teaching tips and tools. We’ll explore processes and systems that can be put in place to optimize the delivery of your course or program, discuss how you can better support the learning of a diverse group of participants, and much, much more. You’ll also hear from other inspiring individuals who have either designed, developed, and launched courses and programs of their own or provide a service that supports the scaling process. They will highlight their own successes, and their obstacles, plus share their best advice to inspire and motivate you to not just scale bigger, but scale to be better at how you teach for true impact.