Scale Your Course

In this episode, I interview Sophia Parra. Sophia is a social media strategist with a proven record for increasing a brand’s following, engagement and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines, and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages... She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.

We talk about:

Resources Mentioned:

Instagram:  https://www.instagram.com/sophiaparra/

Freebie:  http://getcoachsocial.com/clients/

Membership for coaches:

www.whatthehecktopost.com

And, if you’re ready to Scale Your Course download the Scale Your Course Roadmap, where I walk you through the step by step framework I use to ensure your course or online program is design for scale.

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Explore the limitless possibilities of personal development and future planning in this inspiring episode of [Podcast Name], where we delve into the transformative power of vision boards with Debbi Sluys. As a seasoned coach, trainer, and speaker, Debbi specializes in leveraging the untapped potential of the human brain to envision and create a vibrant future. With a rich background as a Child Care Director and over 30 years of experience in personal development, Debbi has successfully guided over a thousand clients through her Dare to Declare studio, both online and in-person, helping them to identify and manifest their visions.

What You'll Learn in This Episode:

Featured Insights:

Why This Episode Is a Must-Listen:

Debbi Sluys' journey from a Child Care Director to a visionary coach and educator exemplifies the power of belief, vision, and action. Her insights offer invaluable lessons on personal growth, the science behind vision boards, and the iterative nature of developing successful programs. Whether you're a professional seeking inspiration, a coach looking to expand your toolkit, or anyone curious about the potential of vision boards, this episode provides a wealth of knowledge and motivation.

Connect with Debbi:

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In this episode, I go solo for the first time in a little while. My goal is to give you some things to consider when deciding if you should create a course or a program.

I talk about:

• the misconception that courses can't get people results
• the difference between courses and programs
• what you should consider when choosing between courses and programs

Resources Mentioned:

MemberVault

Hello Audio

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In this episode, I have a conversation with Daria Kotenko, FB Ads Strategist and the founder of Yellow Iris Marketing. Her passion is to help coaches and course creators use Facebook and Instagram Ads in an authentic way that creates deep trust and naturally leads to sales without any sleazy tactics!

Daria believes that Facebook and Instagram ads crafted well can fully reflect your authenticity and your personality without needing to follow one size all templates and manipulation tactics that we so often associate with paid marketing. She believes that paid ads are a tool just like any other and when we combine feminine flow with a masculine understanding of strategy and numbers, this tool can help you scale your program authentically with ease.

We talk about:

Connect with Daria

Website - https://yellowirismarketing.com/apply/

Instagram - @adsbydaria

Services

Lead Magnet Express - Your Fast Track to High-Quality Leads with Facebook Ads: https://yellowirismarketing.com/leadmagnetexpress/

Freebies to Download

Ultimate 3-Step Guide to Authentic Ads. - https://yellowirismarketing.com/authenticads/

Top 3 Mistakes All Every Coach Makes with Facebook Ads - www.yellowirismarketing.com/threemistakes

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In this episode, I talk to Nia Hines, Business Coach about her recent leap from 1:1 to group coaching. Nia loves helping creative, done-for-you service providers serve more clients without overwhelm, so they can increase their business revenue without negatively interfering with their 9-to-5 job. Her strength lies in helping her clients improve their business processes so they can grow their business revenue—the secret sauce to transforming your company from side hustle to a thriving company. She believes that living in purpose empowers our community, and she is committed to helping others position themselves for prosperity, longevity, freedom, and success through entrepreneurship.

We talk about:

* Her #1 worry when moving from 1:1 to a group model

* Why she reached out for help with her curriculum

* Her experience working with me to refine her curriculum before her first launch

* The value of having someone have eye on your curriculum

Connect with Nia

www.niahines.com/elevate

Social Links:

Nia Hines - Instagram

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In this episode, I talk finance for entrepreneurs who offer courses as a business model with the co-owner of Evolved Finance, Parker Stevenson.

After you've listened to the podcast you'll have:

* A better understanding of the business of online courses

* Know the current trends in the industry that we're excited about

* Increase your awareness of the mindset shifts and action required of business owners who want to transition to 6 figures

* Know exactly what to do to make good decisions in your business

Resource Mentioned

Know Your Numbers - https://evolvedfinance.com

Connect with Parker

Social Links:

https://www.facebook.com/groups/evolvedfinance

https://www.instagram.com/evolvedfinance/

https://twitter.com/evolvedfinance

Links:

https://evolvedfinance.com/webinar/

https://evolvedfinance.com/podcasts/

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In this episode, I interview Laurie Joy. Laurie is the owner of Launch It Live Simplified. She is a proud wife and mother and hosts a bustling community of female entrepreneurs supporting each other while they learn in the Launch it Live Academy. When she’s not supporting her ladies, you can find her sitting down with a glass of wine and reading a life-changing book under a cozy blanket, or playing Mario Kart with her 11 year old son and sharing nachos and an episode of Schitt’s Creek with her hubby of 16 years.

In this episode we chat about:

Connect with Laurie:

Follow Laurie in her Facebook group - Launch it Live Simplified (see her in action)

Resources Mentioned:

Book - The One Thing

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Client Spotlight:

Jessica Rivera is a Business and Mindset Coach based in New York. She helps entrepreneurs elevate their leadership so that they can run their business and lives without imposter syndrome. Jessica and I recently worked together to design and develop her Leadership Accelerator course and a smaller version of her course called the Leadership Incubator.

In this episode we chat about:

Connect with Jessica:

Instagram @coachjessicarivera

www.jrcoaching.net

https://jessicarivera.vipmembervault.com

Resources Mentioned:

Book - Latinas Who Boss Up — Speak The Secret

*MemberVault - https://bit.ly/ThisIsMemberVault

*Hello Audio - https://helloaudio.fm?fpr=tracy30

* Represents an affiliate link

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Carmen Reed-Gilkison, Whole Person Certified Coach, and Deirdre Harter, CPA, are Business Strategists and Co-Founders of Encore Empire. They support mission-oriented women over 40 who hire Encore Empire to help optimize their foundational business strategy so they can focus on positively impacting the world. They help new and established female entrepreneurs increase bottom line profits in their online business consistently and holistically by leveraging their past experience, honoring their values, and becoming financially savvy.

With decades of combined entrepreneurial experience, we understand all aspects of business-building in the online marketplace. By combining our two areas of expertise we’ve created a uniquely holistic approach to launching and growing businesses. They offer a holistic 6-month launchpad program for new entrepreneurs and 12-month next-level profits coaching program focusing on business strategy, systems to scale through the lens of finance and leadership.

In this episode we chat about:

Learn with Carmen and Deidre:

*** Register for their upcoming Business Validation Method Workshop is starting on December 14, 2021 @ https://encoreempire.com/validate/

Connect with them:

[email protected]

https://encoreempire.com

https://www.facebook.com/EncoreEmpire

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

Listen now to learn:

Resources Mentioned

Hello Audio

*** This episode contains affiliate links.

Connect with Lindsay

Personal

Instagram: https://www.instagram.com/drlindsaypadilla/

FB: https://www.facebook.com/drlindsaypadilla/

LinkedIn: https://www.linkedin.com/in/lindsaypadilla/

Hello Audio

Instagram: www.instagram.com/helloaudiofm

FB: www.facebook.com/helloaudiofm

Group: www.facebook.com/groups/helloaudio

Connect with Tracy

Instagram: tracy.sherriff

Linkedin: https://www.linkedin.com/in/tracy-sherriff/

Website: https://teachyourtribeonline.com

Facebook Group: High-Impact Courses that Scale

Email: [email protected]

ABOUT TRACY

Tracy Sherriff is the founder of Knowledge to Profit™ and creator of The Method Advantage™. With more than 30 years in education and 20+ years designing learning experiences for adults, she helps coaches, consultants, and experts uncover the method hidden inside their expertise—so they can communicate their value, create more repeatable client results, and turn what they know into scalable business assets.

Blending educational psychology, instructional design, and operational strategy, Tracy has a knack for seeing the patterns, decisions, and thinking that experts often overlook in themselves. Her philosophy is simple: your expertise isn’t your greatest advantage. Your method is.

To learn and grow more from Tracy Sherriff and her amazing guests, listen and follow the Knowledge to Profit™  podcast on all platforms.

Connect with Tracy ar [email protected]

Website: https://knowledgetoprofit.ca

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.