Growing your company purely through word-of-mouth is a great way to build your brand, and it is a key indicator of a good business when you are able to get to 7-figures.
But if you want to scale to 8-figures and beyond, you'll need a scalable customer acquisition system. And that means if you're in a B2B business - you'll likely need sales people.
It's not just as easy as hiring a salesperson and expecting them to implement an effective sales process into your business. Unfortunately, they just do not, and will not come with that.
You'll need to build it yourself or get help from someone to do so, so that you can set those salespeople that you hire up for success.
This week, I interview Talila Kroy an expert when it comes to building and refining sales process that leads to better conversion rates in all types of businesses but particularly B2B.
This is the first of two episodes - this week is about ensuring you have the foundations in place before you start recruiting, next week we'll unpack the recruitment and assessment process.
Here are the best bits of this episode:
04:59 - The most common mistake Founders make when hiring salespeople
11:26 - Massively improve speed-to-competence by developing a success model first
15:08 - Sales remuneration design.... have I accidentally made them lazy?
21:04 - Getting the sales targets and KPIs right (and they're two entirely different things)
30:11 - How to effectively manage performance of your salesperson
37:13 - Getting onboarding right builds both confidence, and competence
43:32 - Insights into building a capability assessment model
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Watch or listen to the full episode on:
Spotify: https://loom.ly/NuK50WA
Apple: https://loom.ly/-oy8jL4
YouTube: https://loom.ly/u_vibuw
ScaleHQ website: www.ScaleHQ.com.au/92
Website: www.emple.com.au
LinkedIn: https://www.linkedin.com/company/emple-australia/
Unlock your sales potential with a FREE 20-minute session at
• https://pages.emple.com.au/saleshireready
🚩 Are you Sales-Hire Ready?
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