ScaleHQ Podcast

When you are scaling your business, its easy for alignment that you once had to start to become loose.

Priorities start taking tangents.

The left hand stops talking to the right.

Then you apply MORE growth pressure and all of a sudden you have a dysfunctional business that's not aligned.

That's a quick way to undo all your good work.

Creating alignment (and re-alignment) is a critical leadership practice when you're in a growth business.

Ignore it at your peril!

This week, Sean interviews Karen Traversi Kovaleski.

Karen has created alignment in companies from start-up to More than $100 million.

In this episode, Karen breaks down her 5 step method to realigning a business that's veering off track.

Here are the best bits of this week's episode:

04:58 - The challenge of alignment (and what happens when you apply growth pressure).

14:31 - Karen’s 5 Steps to alignment framework.

20:41 - Unpacking Step 3, “Motivate”.

24:04 - The role of feedback loops in being able to evaluate alignment effectively.

34:48 - Removing the fear of failure in your team.

37:26 - What CEOs struggle with the most when trying to create alignment.

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Watch or listen to the full episode on:

• Spotify: https://loom.ly/NuK50WA

• Apple: https://loom.ly/-oy8jL4

• YouTube: https://loom.ly/u_vibuw

• ScaleHQ website: www.ScaleHQ.com.au/91

Visit our guest:

• LinkedIn: https://www.linkedin.com/in/karentraversikovaleski

#businesspodcast #businessgrowth #podcast

When the growth in your business has stalled, it's time for new leadership and a new strategy. General Manager Alena was appointed and she tripled her business by doubling down on product and culture...

Axial Training's growth had stalled. But by appointing a new General Manager who had a vision for what the business could become, Axial had it's growth potential unlocked.

In the following 8 years, Alena Smith doubled down on product and culture, which led to 350% growth and material competitive advantages in it's market.

I don't know many owners who would be unhappy with those kinds of results from a General Manager they'd appointed!

This week, I interview Alena's to extract the lessons she learned in turning Axial around.

Here are the highlights of this week's episode:

05:04 - Alena’s story

07:01 - The Axial business model

14:31 - Differentiating on “how” you deliver, when you can’t on “the what”

20:07 - What did Alena double down on to build a competitive advantage?

30:28 - The importance and challenge of saying no to opportunities when scaling

33:29 - Stepping back and letting your team find solutions

45:46 - Figuring out what type of leader you want to be

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Watch or listen to full episodes on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/90

Visit our guest:

LinkedIn: https://www.linkedin.com/in/alena-smith-02106541/

Website: www.Axial.edu.au

#BusinessPodcast #GrowthStrategy #BusinessDecisions #Leadership

How do you start again? After scaling a successful services company, Esha Oberoi found herself starting all over again as a brand new start-up founder. This week I find out what lessons she integrated into this next journey.

1 in 2 Australians will face mental health illness sometime during their life.

1 in 7 Australians are on anti-depressants, whilst 1 in 3 psychologists do not have capacity to accept new clients. The increasing need for mental health support is not an isolated issue in Australia, this is a global pandemic. We need solutions to aid the under-resourced mental health workforce we already have.

This is inspired Esha Oberoi to act. The original Founder of AFEA Care Services (one of Australia’s most successful private in-home aged and disability care services) has now stepped back onto the AFEA board, and is now the Founder inspiring and driving the dynamic team behind Leora.ai, a wellbeing and self-care support bot helping companies step up support for their teams.

This week, I delve into her experience leaving a successfully scaled business to start all over again.

Some highlights from this week's episode:

02:10 - Unpacking Leora.ai

06:18 - The challenge to be solved when it comes to mental health

12:24- Taking the steps to founding a new company

21:29 - The importance of self acceptance during a step-back or exit

30:08 - Important lessons brought forward from the success of AFEA, into Leora

37:22 - Tips to scale your business to 8-figures and beyond

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Watch or listen to full episodes on:

• Spotify: https://loom.ly/NuK50WA

• Apple: https://loom.ly/-oy8jL4

• YouTube: https://loom.ly/u_vibuw

• ScaleHQ website: www.ScaleHQ.com.au/89

Visit our guest:

• LinkedIn: https://www.linkedin.com/eoberoi/

• Website: www.Leora.ai

#businessgrowth #businesspodcast #softwareengineer

How many people do you need to scale to 3 million? 50? 10? How about just 2.

Every year the average household receives around 10 handwritten items in the mail. Every single item is almost guaranteed to be opened by the recipient. That means you have 100% open rates... this idea is what led Patrick Gaskin to build Cardly.

With a team of just 2, Cardly managed to scale year on year up to 3 million in revenue. What is the secret to a feat like this? This is what I'm looking to find out this week.

Here are some of the highlights:

02:50 - How cards build engagement

15:19 - What inspired the creation of Cardly

22:06 - How Cardly build a competitive advantage through personalisation

25:25 - Cardly's customer acquisition model

28:25 - Capital raising

33:09 - Cardly's scale constraints

43:07 - Patrick's most important piece of advice to scale sucessfully

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Watch or listen to full episodes on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/88

Visit our guest:

LinkedIn: https://au.linkedin.com/in/patrick-gaskin

Website: www.cardly.net

How are you managing key risks in your growing business? Burying your head in the sand works... until it doesn't.

07:23 - 14:45 - Practical steps and examples to help you mitigate cybersecurity risk

If you are looking to turn uncertainty into a growth opportunity, then you need to tune in this week. Where Kerryn Fewster breaks down the secrets to...

18 years ago, Kerryn Fewster co-founded Change 2020, a company dedicated to helping CEOs navigate uncertain environments and build high performing cultures in their businesses.

This week, I interview her to explore her perspective on how CEOs can build high performing culture's WHILST navigating difficult and uncertain environments.

Here are some of the highlights this week:

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Watch or listen to full episodes on:

• Spotify: https://loom.ly/NuK50WA

• Apple: https://loom.ly/-oy8jL4

• YouTube: https://loom.ly/u_vibuw

• ScaleHQ website: www.ScaleHQ.com.au/85

Visit our guest:

• LinkedIn: https://au.linkedin.com/in/kerryn-fewster-90940b5

• Website: https://change2020.com/

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How do you build a competitive advantage? This week I break down John Knights secret to building a competitive advantage, by focusing on...

How can you create a competitive advantage for your business? This is a question a lot of business owners ask themselves on a daily basis...

Nine years ago, John Knight approached this same challenge, he decided to tackle it from a different angle to most - he decided to build a customer oriented business model. By collaborating with other networks, he was able to build a business model that allows him to maximise his businesses problem solving abilities.

This week, I get the chance interview him and try to get into the heart of what makes his business model tick.

Here are the highlights of this weeks episode:

06:50 - The genesis of the businessDEPOT business model.

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Watch or listen to full episodes on:

• Spotify: https://loom.ly/NuK50WA

• Apple: https://loom.ly/-oy8jL4

• YouTube: https://loom.ly/u_vibuw

• ScaleHQ website: www.ScaleHQ.com.au/84

Visit our guest:

• LinkedIn: https://www.linkedin.com/in/jakknight/?originalSubdomain=au

• Website: https://businessdepot.com.au/

#BuildTrust #ProblemSolving #BusinessGrowth

How do you get more customers in the door?

This week, Cham Tang breaks down his 3-Step Process to boost customer acquisition.

At the end of the day, the thing that keeps your business afloat is your customers, they are the ones who provide the money that drives your business.

One of the most important things to master in order to scale, is customer acquisition.

If you want to do that, you need to know how to build trust with your potential audience as first they have to like you, then trust you, then they'll buy from you.

This week I interview Cham Tang, marketing master and Co-Founder of Authentic Education.

Together we break down the secret science of customer acquisition, using Cham's 3-Step Process that you need to know to convert clicks into loyal customers.

Here are the highlights of this weeks episode:

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How do you ensure maximise the chance of success when launching a new product or service? This week, Sean finds out from product management expert, Mike Smart...

How can you leverage your IP? This week Sean interviews Tina Tower to learn the secrets of turning your knowledge into more scalable growth...

Tina Tower is a multi-business founder who has sold multiple successful businesses, is an author, a speaker, and a podcast host. She is a master at packing your knowledge into an online course and getting it out into the world. This week, I interview her to learn how you can leverage your knowledge into a more scalable approach that propels business growth.

If you want to learn about how you can build a course and turn it into a scalable asset for your business, then you need to tune in this week.

Here are some of the best bits this week:

06:26 - What is the most common obstacle that business owners face after passing $1 Million?

08:16 - What percentage of revenue should you allocate to your team?

12:16 - The inspiration for Tina's business model

23:59 - How can B2B Founders leverage their IP?

31:23 - How do you manage community at scale?

37:12 - Where do you see the short-term implications of AI?

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Watch or listen to the full episode on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/podcast

Tina's website: https://www.tinatower.com/

Tina's LinkedIn: https://www.linkedin.com/in/tina-tower-b28a5136/?originalSubdomain=au

#CourseCreation #ScaleYourKnowledge #BusinessGrowth