On this episode of the Scale Up Valley Podcast, Mike Dias speaks with Neil Andrew, CEO & Founder of Lunio.
Key Takeaways:
The evolution of marketing
The importance of recruiting well the first 100 people
Evolving from a performance marketing agency to a startup in just three years.
Having a four member founding team
The best way to let a co-founder go
How to create an inbound engine that actually works
Remove bots, fake users & fake touchpoints from your entire performance marketing stack to win against the competition.
Eliminate Waste to Improve the Metrics That Matter in Marketing
Doing the right thing or the profitable one?