Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Northflank
   •  Will's Linkedin

In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Uphill DevRel article
   •  DevRel is unbelievably back article
   •  Particle/wave duality article
   •  The Economics of Superstars
   •  AI Engineer conference videos
   •  Swyx's Linkedin

Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you’re building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  Vincent's blog
   •  Vincent's X
   •  Marimo

Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  RevenueCat jobs
   •  Rik's article
   •  Rik's X
   •  RevenueCat's X

The episode features Baseten CEO and cofounder Tuhin, who shares Baseten’s journey from a small team in the pre-GenAI era to scaling rapidly and raising $150M in Series D funding. The discussion delves into building robust inference infrastructure for AI applications, navigating market shifts, and developing tools that prioritize speed, developer experience, and customer feedback loops.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  Baseten
   •  Tuhin's Linkedin

In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Railway
   •  Railway's blog
   •  John McMahon's book
   •  Angelo's Slack automation article
   •  Angelo's website
   •  Angelo's Linkedin

Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.
Now he leads sales at Cyborg - they offer end-to-end encrypted inference data.
This is a 101 on what matters in sales; especially to developers.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

    • Guy's Linkedin
   • Guy's new startup, Cyborg 

Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Victor's X
   •  Victor's Linkedin
   •  Strapi
   •  GrowthX
   •  Kapa
   •  Octolens
   •  Semrush

Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

   •  Ben's X
   •  B-trees and database indexes article
   •  IO devices and latency article

In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
   •  The first tab call
   •  How to recruit TAB members
   •  After the first set of TAB calls
   •  Adam's Linkedin
   •  Adam's book