She's Interesting with Rashel Hariri

Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur

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In this episode of She’s Interesting, host Rashel Hariri sits down with Lauren Arnold, Co-Founder of Category Communications, to explore how she’s reshaping Canada’s tech PR landscape with rapid growth, bold strategies, and a mission to elevate the profiles of top founders.

Lauren shares the behind-the-scenes story of building her agency, scaling a team of 8 in just 8 months, and landing top-tier media coverage in outlets like Forbes and The Globe & Mail. She also offers practical advice for:

  • How to find the right co-founder (survey included in show notes!)
  • Balancing hiring with the hustle of business development
  • Strategies for landing major clients and securing press
  • Lessons learned as a first-time founder
  • Tips for entrepreneurs looking to break into PR and build their brand


    • Make sure to check out the Co-Founder Survey Lauren mentioned during the episode—link below!

    Special Thanks
    A big thank you to Elevate Festival and CreatorClub for providing the studio space to record this episode.

    🎧 Tune in now to hear Lauren’s journey and pick up insights you can apply to your own growth story!

    Links & Resources Mentioned in This Episode:

    • Co-Founder Survey Link: https://rashelhariri.com/founder-survey


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      • LinkedIn: She’s Interesting Podcast


        • Music Credits:
        Intro music: Lifeline by Kaleido

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        She's Interesting with Rashel HaririBy Rashel Hariri
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