I’ve spent quite a bit of time talking about strategy and preparing for it. There is still a lot more great things coming to you about strategy! But for now, I want to go over content, because it’s such an important piece of your wellness marketing strategy. 

I kick off this new content series with the top five mistakes business owners make in their content plan. I feel like enough people aren’t talking about this stuff! 

They are mistakes I see so often and can be SO frustrating for the person trying to keep up with their content plan. 

Listen in so you can avoid these top 5 mistakes and create a better content plan for you and your wellness business. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I talk a lot about creating a lot of content consistently. It’s sooo important to stay consistent and build a brand of trust and authority through content creation. When using content creation to build authority, you must be consistent. Creating valuable content and then disappearing will hurt your brand and your reputation. When your audience wants more and you are nowhere to be found, you can bet your competitors are taking your audience sooner or later. 

Unfortunately, you can’t just create content and it all work for you. It must be quality, which means your creative gears must always be going. This can be easier said than done, so in this episode I give you 5 ideas that can help you generate more quality content. 

One year of free weekly wellness marketing projects to grow your wellness business: 

https://yourwellnessmarketer.com/oneyearsignup/

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

There are times I get asked whether a client should focus on their personal brand or their business brand. 

Building a brand takes a lot of work and consistency. Since it takes so much work, I understand why some business owners struggle to build both and often want to know which one they should focus on the most. 

In this episode I describe the difference between the two and why they are important.

- SPOILER ALERT - 

In this episode I choose both and believe they are both equally important. Tune in to hear why they’re both important and ways you can build them both at the same time.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Marketing strategy sessions can be a huge game-changer for your business. Sitting down with a professional to give you a plan to grow your online presence is a really important step for your business. 

Many marketers and agencies offer this service, so it’s important to know what they should include and what you should get out of them. In this episode, I go over the different pieces of a marketing strategy session so you can understand the process and make sure you’re getting everything you need out of them. 

Other related episodes: 

Define your mission episode: https://yourwellnessmarketer.com/episode13/ 

Define your target audience episode: https://yourwellnessmarketer.com/episode16/ 

Choosing your niche episode: https://yourwellnessmarketer.com/episode15/ 

Defining your message episode: https://yourwellnessmarketer.com/episode24/ 

If you would like to sign up for a one-time strategy session with me, click the link below: 

https://register.yourwellnessmarketer.com/strategy-sign-up-form 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When you first start your business or your marketing strategy, it can be incredibly challenging to weed through all the noise. There is SO much advice out there, conflicting strategies and as you can see right away, a lot to learn. 

I don’t want people to be overwhelmed during this time, because they should actually be excited! In this episode, I give you the advice I have learned when helping clients start their marketing from zero. I will give you the do’s and the don’ts and give you what you need for your first steps. 

Starting off matters so much and if you don’t do it right, you will just be starting over again in the future. 

Here’s the free stuff I mention in this episode: 

Weekly Strategies:

5-Steps: 

https://register.yourwellnessmarketer.com/strategy-download 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.