If you’re a wellness professional that has built a practice that you want to take online, it’s essential that you learn to navigate this new space. In order to be successful marketing yourself online, there are necessary shifts you will have to make to succeed. 

Almost all of my clients in the past have experienced this transition and the process to understanding where to start is the same. You have to be aware of the differences between marketing yourself locally and jumping into a saturated sea of competition all fighting for the spotlight. 

But don’t let that discourage you. While the competition is high, I can assure you, so is the abundance of potential clients, students and customers interested in what you have to offer. 

In this episode, I will talk about: 

• The mind shifts you will need to make
• How this whole online game works
• Some of the groundwork you will have to put in place
• Exactly what you need to do to get started

Find podcast transcript and resources here.  

For more marketing tips to grow your wellness business online, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Last week I talked about the importance of building your email list. If you aren’t sold on why you should be building your email list or making it a number one priority and haven’t checked out that episode, listen to it here

If you’re here, you’re probably well aware of its importance since you’re curious about which type of lead magnet to create next. Let me tell you- you have a TON of options here. There are so many amazing ways to create REALLY good content for your audience that they can learn, get results and interact with. 

In this episode, I go through the steps you need to take to see which type of lead magnet is for you and what you’re wanting to offer. 

Those of you that have signed up for my upcoming lead magnet workshop: 

Listen to this episode so you can have a good idea of the type of magnet you want to create. This will help us go through the steps of how to create it to make sure it converts well, fits in your marketing strategy, attracts the right audience, brings the most value possible and the steps you will need to take to make it happen. 

If you aren’t signed up for the workshop, you can get all the details and registration below. We will be getting together on October 14th at 7 p.m. CT to go through step-by-step how to create your own effective and professional lead magnets without hiring a freelancer. All workshop attendees get access to a toolkit with all the resources you’ll need, along with lifetime access to the workshop recording. 

Register here.

Check out a sneak peek of the toolkit

Get the transcript for this episode here. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Building an email list is something everyone should be making a top priority. I know many people are doing things here and there, but they aren’t using their fullest potential and going all in on the idea.

Growing your email list by collecting email addresses from those who are interested in the topics you are creating content about is your life blood of your online business. Some may argue your email list IS your business.

So, knowing how to grow this is a really big deal! In this episode, I go over why you should build an email list and how to get started. 

Lead magnets are the best way to do it. You want these lead magnets to be targeted and effective. I have been hired a million times to create them for businesses, when honestly… If you have the time, you could probably make them yourself.

Although, it can be strategic if you have more money than time, I know that’s not often the case for many online business owners starting out. Hiring someone to create a lead magnet for you can be really expensive. Lead magnets require coming up with content, writing, editing, designing, more editing and all of this is usually times however many pages! 

That’s a lot of time to pay a freelancer to do it. For some people they prefer to hire out and if that’s you, I offer services for that, but my GOAL is that you don’t have to hire me! Seriously! If you have the time, the most valuable thing you can do is have more control of your own marketing. 

Some things need to be done by a professional if you want them done well, but lead magnets? You got this. If you’re interested in my upcoming Lead Magnet Workshop, get on the waitlist or register here: 

https://register.yourwellnessmarketer.com/leadmagnetworkshop/

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Here goes my first guest on the show! Patricia Bohl is the founder of Patricia Bohl Marketing where she helps yoga instructors build their businesses! 

Patricia joins me in talking about setting goals for your life and how to determine what those goals are. We talk about what it means to set goals and Patricia gives tips on how to create meaningful goals and how to tell if your goals are big enough! 

Patricia mentions creating SMART goals and clarifies misunderstandings and myths when it comes to goal setting. 

As promised in the episode, here is the SMART goals acronym! 

Specifice

Measurable 

Attainable 

Relevant 

Time-based

Patricia is also the host of the Yoga Marketing Summit that starts NEXT WEEK! 

The Yoga Marketing Summit is a virtual summit that is free until September 23. 

You can get your free ticket to the marketing summit here: https://marketingforyogateachersummit.com/marketing-for-yoga-teachers-summit

Find Patricia on instagram @patriciabohlmarketing 

For more DIY marketing resources for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

As part of my content series, one thing I know that is so important is TOOLS. Different software can change your entire business. The functionality of certain tools can shave off several hours of work, as well as create even better results

I, myself am a tool and software nerd. I will try just about everything for at least a month and I’m always bouncing around. When it comes to content creation, there is SO much out there. 

In this episode, I go over four tools that I just love. You will hear me ramble about how much I love some of them and you can bet it’s genuine excitement, so excuse my geeking out! 

I narrowed it down to four because you can really go overboard in this area. And it can cost a ton of money. The best part of these four is three of them are free! And the one that isn’t, is one so good that it’s the last tool I would ever give up if I had to! 

For more information and access to these tools, go to https://yourwellnessmarketer.com/tools/ 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.