Scaling to Freedom Podcast | For 7-figure female coaches

A really common thing when it comes to marketing is the lack of a plan. It seems to often be an afterthought UNTIL the business isn’t growing. 

I didn’t just see this in the freelance world, I saw this a lot in the corporate world too! How is this possible?! As a marketer, I wonder how anyone could make it without a marketing plan, but I’m clearly biased. 

The thing is, these businesses were making it, sort of. Amazing things weren’t happening, but they were paying the bills. As you can probably guess, once we got a marketing plan in place, things really started to move and take off. 

In this week’s episode, I will be breaking down exactly what happens when you don’t have a marketing plan. With each consequence, I will give you action steps to make sure you’re on the right track. In the end, we are going to put all of this together and start building a simple marketing plan for you. 

What we cover in this episode: 

• Ways a marketing plan elevates your business 
• The marketing funnel and how to align your marketing strategy with it
• How a marketing plan plays a role in your content plan
• What you should be spending most of your money on 
• What you should be spending most of your time on
• How to get started on your marketing plan

Things I mentioned: 

2020 Group coaching program: https://yourwellnessmarketer.com/chaostoclarity 

A breakdown of the sales funnel: https://yourwellnessmarketer.com/episode9/ 

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Since 2020 is right around the corner, I thought I would share three goals that are at the top of my mind. I hope your goal list is LONG because I know 2020 is going to be full of amazing things for all of us! I’m going to help you get there :) 

While your list may be long, I want to make sure you’re not missing out on these three important things. Most of your goals should stem from these three things to really make next year count! 

If you haven’t signed up for my masterclass yet, there are still time slots open that I’m slowly releasing! We will be going over the four moves to make when your marketing strategy isn’t working. You can click below to sign up for the time that works for you! 

https://yourwellnessmarketer.com/masterclass

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

I did so many things to grow my business that worked. My clients got amazing results, but there was one thing I did that threw gas on the fire. 

In this episode, I’m changing it up a bit. I’m sharing the one thing I began doing that made the biggest impact in my business. This is a short one so I hope you enjoy it! 

If you haven’t signed up for my masterclass yet, there are still time slots open that I’m slowly releasing! We will be going over the four moves to make when your marketing strategy isn’t working. You can click below to sign up for the time that works for you! 

Sign up here

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

When you’ve been working so hard to build a wellness business online and put out the offer to take on new clients or sell your book or program, it can be really discouraging to get no response. 

You might start growing doubt that you can pull this off and the levels of frustration can get pretty high. This is your passion and I know all you want to do is impact more people and grow your business. This isn’t the time to lose hope though. You have something to offer that you built! This is a big deal. 

Since I know this happens a lot I wanted to create this episode to walk you through the reasons you might not be getting a response to your marketing campaigns. These reasons are so common, even I have been guilty of them! And this is what I do for a living! You will quickly learn that this journey takes a lot of testing, trial and error and patience. 

But it doesn’t have to be so long. With the right advice, I can show you what could be the reason you’re struggling with this and you can make some adjustments and be on your way! 

In this episode, I will walk through the four biggest reasons you might not be getting a response to your offers and exactly what to make changes on so you can test solutions.

Sign up for my free masterclass here: Four moves to make when your marketing strategy isn't working. 

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

With how competitive and saturated the online wellness industry is, it’s no surprise business owners fear there is too much competition to break through to build a successful business online. While it’s true that you have a lot of noise to cut through, it shouldn’t stop you. 

Not because you’re so awesome or because you should believe in yourself. 

I mean, those things are completely true, but it’s not what I’m talking about today. I’m talking about legitimate reasons the competition likely won’t even be in your way when building your online business. 

The goal here is to not even have much competition. And I don’t mean by taking them all down. I mean by making your business more special and unique. In this episode, I talk about the reasons you can no longer worry about the competition and exactly what to do to stand out. 

We will discuss how to find your own unique value proposition so you build a business that is like no one else. 

Find podcast transcript and resources here.  http://yourwellnessmarketer.com/episode41

See which part of your marketing strategy is the weakest with this free quiz here. 

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.