Scaling to Freedom Podcast | For 7-figure female coaches

One of the things we focus on when building an online wellness business is driving traffic to your website. Your website is the home of your business and where all the magic happens. Most people know traffic is important, but with every online business out there, we are all fighting for it. 

Since growing website traffic is such a common goal, I knew I had to do an episode to break down the three main ways to drive traffic to your website. 

Throughout the episode, I will give you examples of these strategies and encourage you to choose one from each path to driving traffic to your online business. Once you understand the three main ways, you will know how to create a more well-rounded marketing strategy. 

Find podcast transcript and resources here.  http://yourwellnessmarketer.com/episode40

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

If you have an online business that hasn’t taken off the way you want to, there could be a few reasons. 

You’re either being impatient, need a better strategy or you’re not being consistent. 

I hear this desire for consistency all the time. As I’ve been going through this research phase in my business lately, I’ve been learning so much about the needs and struggles of my audience. Some people don’t struggle with consistency, but many do. It’s not because they don’t have good habits or they’re lazy. Neither of those are true. 

In this episode, I go over the reasons online wellness business owners struggle to be consistent and what to do about it. 

I highlight the THREE biggest reasons you struggle to stay consistent and give you the way to squash it. Once you see what’s holding you back, there will be no stopping you. 

Find podcast transcript and resources here. 

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer 

Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business.

If you’ve ever launched something with no results, you know how frustrating it can be. 

You know your stuff is good. I have no doubt that you have amazing things to offer this world. That’s what I love about the wellness industry. You’re out here changing lives and there’s nothing better to do to make a living than that! 

When you’re out there trying to share your gift and no one responds, it can feel so discouraging, but trust me when I say, it’s part of the process! And most people don’t get it all right on the first try. Or the second. And sometimes not on the 10th either, but your persistence will pay off here. 

The first thing I want you to start with is your target audience. From my quiz results, I’ve seen that many of you say you’ve “kind of” nailed down your target audience. It’s time to go all in and get this crucial step done before you move forward with anything else. 

In this episode, I break down the steps to defining your target audience and learning what they need. I will show you exactly what you need to do and give you ideas on how to do it! 

Don’t hesitate on this one! Finding your target audience could take some time to evolve, so get started right away! 

Find podcast transcript and resources here.  https://yourwellnessmarketer.com/episode38

Starting from scratch online or restarting can be sooo overwhelming. 

There is so much noise out there and the online world is full of conflicting tips. With all of the resources out there, it’s hard to weed through what should be done NOW versus what should be saved for down the road. 

Doing everything at once won’t get you very far and doing nothing at all... well, you know. You have to start from the beginning and if you’ve been in business online for quite some time with no results, you might need a restart.

These episodes are my favorite because they are the ones I wish I would have found in my beginnings when working through all the dead ends in the beginning of my marketing career. I just wanted someone to give good advice on where to start. I pulled myself in so many different directions that nothing gained traction. When I found THE path that works for every online business, it was a breath of fresh air and I duplicated it with unique adjustments to grow online business after online business. 

Now, it’s your turn. Get the simple first steps formula in this episode and get started on real growth for your business. I go over each step and walk you through JUST what you need to know to get started and nothing more to make sure you don’t get overwhelmed and the path is clear! 

Find podcast transcript and resources here.  

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When I started my marketing career in the corporate world, the shift in branding grew out the company by 50% after being in business for over 20 years. 

That’s a big jump for being so far into a company. 

The company steadily grew for years and then plateaued because the world had changed and their marketing didn’t change with it. 

This is what happens if you don’t keep up with the trends of what your audience is going to respond to. One heavy shift that has been made in consumers is the desire for trust. We’ve had our many years of pushy salespeople that inspired “No Soliciting” signs on front doors and the practice of never answering a number we don’t know to avoid sales conversations. Now we want authenticity and to gain that, we must have a strong brand. 

I see Facebook ads telling people you can skip this step and that you don’t need to do all the things it takes to build a brand and I just shake my head. They are right, but at what cost? At the cost of never building something that brings YOU business. At the cost of having to chase every single lead that comes into your business. 

Branding is a long term game, but trust me when I say patience is worth it. In this episode, I break down: 

• Why branding is important 
• What branding has to do with trust 
• The 3 things you have to get your audience to believe 
• The 3 things you must stay consistent in to gain this trust 
• The two approaches to getting leads 
• What branding really is
• Your action steps to get started on building your brand

If you want consistent leads coming into your online wellness practice, this episode is for you. 

Find podcast transcript and resources here.  http://yourwellnessmarketer.com/episode36 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.