Screw It Just DO It with Alex Chisnall

Scaling Up International Markets with Mrs Rodial Maria Hatzistefanis


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Welcome to Episode #346: with Maria Hatzistefanis, Founder of the ground-breaking skincare group, Rodial.

During this episode, we talk about expanding your business in international markets. Here's some highlights:

  • Expanding your business to international market needs to have the right infrastructure and resources.
  • When you want to market internationally, remember that different parts of the world has different preference. You have to cater to the different needs of your different markets.
  • It's good to hire locally to understand the market more - how consumer shops, how the store operates, what the customers wants and ask and how they shop differently.
  • Biggest lesson of the pandemic is to pay attention to your digital marketing, your website.
  • Interacting (listening and communicating) to your target audience, is the best way of knowing your market.

In partnership with Pure Sport CBD. Relieve. Relax. Perform. CBD For Active Lifestyles. Use the code 'justdoit20' to get 20% off on your purchase.

Learn more about the contents discussed in this episode:

  • Connect with Maria via LinkedIn, Instagram, Twitter.
  • Visit The Rodial website. - Learn more about Maria Hatzistefanis via her website.
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Screw It Just DO It with Alex ChisnallBy Alex Chisnall

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