Scaling Up

This interview is coming in all the way from Bali! Not me, unfortunately, but our amazing guest, storytelling strategist Celinne Da Costa.

I’m obsessed with the power of story, and Celinne takes this to the next level. I had to have her on the show to talk about how to cultivate and step into your most authentic personal and brand story to grow your business.

You don’t have to have a crazy and elaborate life to have a power story to share that will resonate with your people.

Today is the day to listen in and take some notes. This episode is going to change the game for your business.

www.elizabethhartke.com/podcast/133

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

I know, I KNOW! Everyone and their mother talks about their morning routine these days. But stay with me for a minute.

Almost every client that I’ve ever worked with comes to me knowing they should have a morning routine and understanding the benefits of having one. Yet most of them don’t actually honor the practice.

Morning routines are common sense, but they’re not common practice. 

The reason I’m bringing this up yet again is not because I believe if you hear it one more time it’s going to click for you, but because I want to try and simplify it. I think people try to make their morning routines too robust and over complicated, and that’s why they don’t actually become routine. 

Your morning routine should be easy and intuitive. Tune in to this episode to hear my quick tips on structuring your morning routine to actually turn it into a routine works for you and that you love. 

www.elizabethhartke.com/podcast/132

Can I let you in on a little secret? 

There’s an entire world of people getting more reach and clients and income opportunities without having to make social media their soul focus…

Want to know how?

Well, then today is for you! Podcast visibility expert, Angie Trueblood, is masterful at helping her clients pitch themselves to be on podcasts and to get people on their podcasts, and this is such a powerful and underutilized strategy to build credibility and visibility! 

But she’s not just about crafting the perfect pitch and crossing your fingers, hoping for the best…

She is the ultimate teacher in relationship building and is a queen bee super connector!

Trust me, if you want to grow your brand and opportunities around it, tune in to today's episode!

www.elizabethhartke.com/podcast/131

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

This might be a touchy subject for some people, but we’re going there!

Do you ever do things in your business just to prove other people wrong?

You know what I’m talking about, right? “I have to do XYZ in my business in order to prove to So-and-So that I’m successful.”

Because I have. I’ve been there so many times in my life! I want to break that down for you in this episode and give you a little behind the scenes look at a few times when I’ve walked that path and what I’ve learned from those experiences.

When we pursue something with the wrong intention and motivation, we will keep falling short because we aren’t in alignment with our purpose.

You don’t need to prove anything to anybody. Everyone else may doubt that you will achieve your dream, your goal, but it doesn’t really matter. If you are following your heart, your purpose, then you aren’t doing this for them any way.

The scariest part of this type of thinking is that if you are so busy listening to what everyone else has to say about you, you might fail to hear what YOU say about you. You may chase after things that aren’t actually meant for you.

So stop trying to prove them wrong and instead start focusing on proving yourself right. 

www.elizabethhartke.com/podcast/130

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

One thing I always want to do is bring on people with different perspectives, experiences, and businesses. So today we get the hysterical take from Bobby Sausalito!

Bobby Sausalito is a Comedian, commentator and Internet personality. He is a self-proclaimed "loud mouthed New England guido" living in South Florida and making comedy videos about politics, the economy, current events, real estate, roasting, travel and dubious observations.

Listen, if you’re easily triggered, I’ll look forward to your Karen complaint email, but if you have a sense of humor and a hunger for truth and critical thinking, Bobby is your homeboy!

I’ve spent many hours in fits of laughter from Bobby’s content and I also want to share about his story of going viral - how he did it, and how he’s growing his brand from scratch! If you don’t already, check him out on Instagram @takenaps.

You’re going to love today’s episode with the guy I’m proud to have in my sphere of influence and friendship, Bobby - BIG BLUE - Sausalito!

www.elizabethhartke.com/podcast/129

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

I have a theory: Disappointment doesn’t come from failure alone, it comes from our expectations not being met.

I know plenty of people who set their sights on achieving something really big and impactful, but they also expect to fail along the way. And they do! I watch these people face their failures head on, learn from them, and continue on their path to greatness without being derailed, simply because they expected to fail along the way. They don’t fall victim to the expectation gap: that terrible feeling we get in our gut when something doesn’t go the way we expected it to go.

The expectations we place on our business and our lives often set the stage for the level of disappointment and negativity we feel. 

It’s important to understand this, because sometimes when we have those negative feelings, we don’t know where they’re coming from, so we can’t get rid of them or flip them to the positive.

www.elizabethhartke.com/podcast/128

We spend a lot of time talking about the importance of niching down in business. And while this is a great way to become known and respected as an authority, I want to play devil’s advocate a little bit in this episode: When we niche down, are we actually pigeonholing ourselves into only being able to talk about one thing?

When all of your content is focused around the one topic you niched down to… Can you launch an offer that isn’t about your typical focus? Or would that distract and confuse your audience? 

When is the right time to pivot, if at all?

If you’re anything like me, you have an entire bank of ideas in your brain that you’re dying to turn into something, but you’re not sure how, or when, or even if.

So today we’re talking about how to pivot in a way that is in alignment with your brand, in a way that speaks to your audience and doesn’t screw with the bottom line. 

www.elizabethhartke.com/podcast/127

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

There are two different kinds of people in the world: there are people who write negative reviews and there are people who don’t.

Personally, I don’t. It is such a waste of my time and energy. If I have a bad experience or just personally don’t like something, that’s FINE. That means it’s not for me and I can move on. Not everything is going to be for me, and I’m okay with that. 

Now obviously, there are some exceptions here… If I buy brown hair dye and it actually turns my hair purple, I would head to Amazon to write a review to warn everyone else! If the marketing is a straight up lie, that’s different.

But the fact that there is a category of people who spend their own time and energy to just envelop someone else’s business in their negativity and hate is just mind-blowing to me. 

Our minutes on this earth are literally numbered. Our time here is so limited. Why would anyone choose to spend it going out of their way to be hateful and unproductive?

Listen in on today’s episode for my tips on how to handle this when it happens to your business.

www.elizabethhartke.com/podcast/126

Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!

We all want to do it, but it stresses us out… leveraging social media to grow your brand and your business!

One minute we’re all hyped up about going all in on getting some social media traction and the next minute we’re sitting there totally bummed because we’re still hearing crickets on what we thought was a great post.

So what are the secrets? 

• How do you beat the algorithm?
• What’s the deal with hashtags?
• How do you increase engagement?
• What’s the best way to show up in your DMs?
• And how do you stay ahead of the curve with social media when it’s always changing?

We have Whitney Eckis, founder of Eckis Marketing, on the show today! She’s been perfecting the practices of growing brands and businesses in the digital space for over 6 years. 

If you want to see that growth, attract the right people and feel less stress when it comes to building your brand on social, this is the episode for you!

www.elizabethhartke.com/podcast/125

I’m an enneagram 3, which means that I’m an achiever, but it also means that I’m very impatient in the process of achievement.

To forget that achievement is an actual process is to sign the lease for a permanent residence on an expectation gap. It means that you will be forever disappointed and feeling behind when you fail to acknowledge that achievement actually take time.

Achievement takes consistent resilience. Trying to rush the process means that you are choosing a lower quality experience. 

The people that you look up to and admire and aspire to be like? The odds are extremely high that the reason they have so much knowledge and influence is because they spent years walking through the muck and showing up when they weren’t where they wanted to be. We have to do the same.

It’s the nature of the entrepreneurial beast: we always want more. And that’s a blessing in that it keeps us moving forward, but it’s also the curse that keeps us from the feeling of achievement that we want more than anything.

You’re not behind. Don’t rush the process. Keep showing up and it will come with time.

www.elizabethhartke.com/podcast/124