Scaling With Deasha

Shahara Wright is an experienced and highly sought-after business law attorney and business strategist. She is the author of From Entrepreneur to CEO and host of the CEO Collaboration Circle. Shahara founded Contracts Done Wright to help entrepreneurs and business owners have more access to contracts and business forms to help their businesses thrive. In this episode, we dive into the contracts you really should have in your business!

Shahara is USA-based so we do talk about contract law in that country but these contracts really should be covered in any country you reside in.

If you would like to access Shahara's 8 step guide then head here: https://theceoeffect94751.activehosted.com/f/15

Here are the highlights:

{00:49} Tell us more about you

{1:23} What does that look like in terms of legal needs? How often do people need you? How does that look like?

{1:23} What made you get into this realm of work in the first place?

{5:12} How did you grow your business?

{6:36} When did you transition to moving things online?

{11:53} What do we need to have in our business as we start to scale and what should that look like?

{16:08} Privacy policy, what else do we need?

{18:18} Cookie policy, what do you think about that?

{20:08} When do you need these policies?

{22:50} What else do they need?

{31:11} When you draft these contracts for a client, do you draft them based on a template or do you draft it fresh with all the information from the client?

{37:37} Is there anything you want to say that you hadn't had the chance to say yet?

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Ross Dunn is the leading authority in marketing your website! Since 1997, Ross has been professionally navigating the online world. Creating visibility, traction and conversions using his Signature 7 Step Process. Ross’s full focus is on getting Google to know, like and trust your website. Specialising in serving small and medium-sized businesses, Ross has become known as a leader in marketing and growing your online business. We dive deep with Ross all about what you can start to do right now to grow your business presence on google, how to start making your website look less like a brochure and more of a converting machine! 

Book a discovery call with Ross here: http://link.stepforth.com/freestrategycall 

Or check out his podcast here: https://www.SEO101Radio.com  

Here are the highlights:

{1:22} Where did it all start?

{4:20} How has it evolved over time and how did you keep up with the changes?

{6:06} What was it really that has helped you scale your business?

{7:23} Just do your best and deliver

{9:21} How did that come about?

{11:00} Talk me through a marketing concept of getting on top of Google, how do we do that?

{11:41} It is a process

{12:12} How are our competitors, getting there?

{12:22} We dismantle their marketing and we're looking at every aspect of that

{12:36} We put a strategy together

{14:06} Whatever you're putting out there - your content, visibility, persona.. is authoritative.

{15:06} Intelligence gathering is #1, optimisation is # 2, ads is # 3, #4 is authority building, #5 is social outreach playbook, #6 success tracking dashboard

{19:29} Tell me about your success tracking

{21:33} The last one is results accelerator

{24:50} Google does reward you for providing more value

{29:05} What does that timeframe look like to you to optimise everything and get them out there?

{30:44} The average site, it's gonna take 3-6 months to see significant improvement if your business model is good.

{34:56} With working with you, do you need to do redo the whole website or can you work with whatever they've got built at the moment, or does it need an overhaul tweak?

{39:49} Is there anything you came to say that you didn't get the chance to say that you think everybody should know?

{40:14} A good company's trying to help you, not trying to take you

{40:58} Just do some homework and look after yourself

{42:03} What does a strategy call look like for them?

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

If you have had some success in your business but need to start finding your next client now! Then you need to grab a pen and start doing these things. We dive into how you can review your business and build a strategy to implement and get your next client. In this episode, I don't give you a specific strategy instead, I share with you how you can find your own unique version of the strategy. 

If finding people in other people's Facebook Groups has worked for you in the past but you need to build out a better strategy to do it then you need to join the masterclass happening on the 16th March: https://deashawaddup.com/adc-greenmasterclass/ 

If you would like to get involved and be featured in the next episode of Scaling With Deasha then submit your question here and make sure to include a plug for your business! https://www.speakpipe.com/scalingwithdeasha 

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Tiffany Phillips is not your typical accountant - focusing only on accounting and taxes. In this episode Tiffany shares her incredible entrepreneurial rollercoaster journey, from launching a business and getting $126K in debt to forming a partnership that broke down until she finally embraced her natural talents. Tiffany now specialises in helping her business-owner clients reduce their income tax liability by $97k on average by utilising proven, audit proof tax reduction strategies. She shares some of the ways you can start to implement these right now! *This is USA Based tax and not suitable for UK tax. Book in a discovery call with Tiffany here: www.tiffanyphillipscpa.com  

Here are the highlights:

{1:08} Tell me how you got started

{6:40} What are some of the lessons you learned in that year where that business failed that would help somebody who's doing that at the moment?

{9:07} Do the thing

{9:30} What was the switch when you finally used your talents and you were like okay fine, the universe, I'm listening. What happened then, how did you scale your business?

{11:55} Then I started out on my own, that's when I started specialising in tax saving strategies, tax planning, tax reduction and that is the point when things really started taking off.

{13:45} Making those changes was really I would say, one of the biggest differences in business and really learning about myself, figuring out areas I needed to change

{15:12} How can you save $96k on tax?

{19:58} Arm yourself with knowledge

{20:16} Paying your kids tax-free

{22:48} How many entities can a business have?

{24:42} What sort of things can we claim back that maybe entrepreneurs haven't thought about?

{27:58} When should they start thinking about tax planning and making sure they're efficient with their taxes?

{31:25} Is there anything else that you think people should be aware of to help them with their tax reductions right now?

{35:40} Do they need to fire their accountant to work with you?

{36:45} Is there anything that you think that people need to know that they haven't heard today?

{38:00} What do they need to prepare?

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Everyone I speak to in the online space is always looking for leads, in this episode we talk about the ways you can find your perfect leads that are ready to buy from you and bring them into your eco system without paying for ads.  If you want more information about how you can start to do this in your business then join the masterclass happening on the 16th March!  https://deashawaddup.com/adc-greenmasterclass/ 

Here are the highlights:

{1:20} What is a "lead"?

{2:12} A lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.

{2:29} Where do you find leads without paying for ads?

{2:36} Your ideal client/leads as a whole human - what else are they interested in and where do they hangout?

{3:18} Sales Cycle and where people are in their journey to connecting with you

{4:10} Connection in an online space is a very rare thing

{4:48} Focus on that connection piece to build those leads

{5:00} You wanna make sure you're showing up consistently where your ideal clients are

{5:56} The element of just being yourself

{6:34} Show genuine interest

{7:30} Be active, be consistent, be human and show genuine interest

{8:10} Make sure you love your ideal clients

{8:48} Show up and give massive value

{10:00} Giving massive value is going to help you uplevel yourself

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Anwin is a wealth strategist and genius when it comes to setting up your business not only to generate cash but to really generate wealth in your life. She is passionate about helping women to set up businesses that provide a wealthy lifestyle with strategy and systems to optimise the money that is coming into your business. 

You can take Anwin's quiz here: www.wealthfluency.com/wealth-booster-quiz 

Or sign up to her group program here: https://wealthfluency.thrivecart.com/c2p-mastery/ 

Here are the highlights:

{1:33} How did you get into this field?{

3:45} The only way to build wealth is not business

{4:15} Everyone has multiple sources of income

{6:10} How should we be structuring our finances to become more wealthy?

{7:58} What is your definition of wealth?

{11:10} Take the word wealth and what does it mean to you?

{12:23} Let's start with a 6 figure year, what is the best way to set up our businesses from a financial perspective to be able to maximize that money and turn that into wealth?

{12:52} Pay yourself

{13:43} These are the five places you need to split your money out into: your pay, your taxes, your profits, your operational costs, and then the last thing is expense

{14:20} By taking all those elements out first you know that, you've got only got this amount of money left on expenses

{17:00} The struggle that I saw when COVID first hit, a lot of people had income-generating businesses, it allowed you to pay your bill, full stop and that was it

{18:00} How much of a budget do you think people need?

{20:16} When you talk about forecasting, what does that really mean?

{26:45} You make more money doing what you do

{27:35} What do you need a wealth strategist for? What exactly do you do for businesses?

{28:13} Dig deep to go high

{29:30} Your system should always complement your process

{31:05} Look at your taxes and exit plan

{36:13} It's about sustainable Wealth

{37:40} Wealth Afluency Quiz

{40:50} What I want to impart  

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Nichole is a powerhouse that suffered badly with her mental health in 2019 and rebuilt her business in 2020 putting self-care and boundaries first. Since then she has gone on to consistently hit 20k months with her Virtual Assistant Agency and now mentors other freelancers to build successful business without the hustle culture that plagues the online space.  You can find out more about Nichole Howson through her website here: https://www.ReadyAIMSocial.com

Her mentoring program here: https://aimsmmarketing.com/mentorship 

Or her Facebook group here: https://www.facebook.com/groups/thrivingandbalanced 

Here are the highlights:

{2:22} Getting a job in 2020

{3:16} I'm really careful about how I spend my time and energy

{3:40} How did you rebuild your business, I know you've passed the 10k/month now, how did you do that without burning out?

{4:18} I set really good boundaries with my clients and my team

{4:35} Building out systems and strategies that would allow me to able to take a break if I need to

{6:24} How did you find that impact your personal life with being able to switch off and have you found an issue with your client being able to contact you?

{8:27} Tell me about some of the systems you've implemented so that your business can run on its own and you can clients and leads while still in bed?

{9:51} What would you say to someone who's listening and who's like, "ok, how do you go about doing all the SOPs in your business and when should they start to implement that?"

{12:10} When you scale, at what one point did you hire your full-time VA?

{13:43} You have a mentorship program, talk us through that..

{15:34} What is it that has helped you get the most client and scale successfully over the last few years?

{17:04} Talk me through your strategy on Tiktok and what did that look like?

{19:13} Do you find that that generates clients being on Tiktok and how much time did that take you to do?

{20:50} What's next for your business?

{22:25} Is there anything you came here today to say but didn't get the chance to say?

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Corey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, and the owner of The Marketing Specialist digital agency. In this episode, we dive into Reels, how to create them, why you should be creating them and where to find inspiration for them. 

Grab Corey's How to Create Reels that Convert eBook here: https://www.themarketingspecialist.com/product-page/how-to-create-reels-that-convert 

Or follow her on Instagram: https://www.instagram.com/coreycwalker/

Here are the highlights:

{1:36} How did you get into Instagram?

{3:06} How do you use Instagram? How do you find it to attract client?

{4:06} Is there a way to use it for direct selling or do you recommend just using it to establish your expertise?

{5:00} Do you find that the Instagram platform has any limits when it comes to scaling?

{6:25} Let’s talk about Reels.. What is the best way to create reels and have a consistent stream of content?

{9:58} Music on Reels for Business accounts

{11:50} What should people be talking about on their reels?

{14:09} Is there an app you use to edit them or do you do it directly from Instagram?

{15:44} How do you outsource that?

{17:24} Is there a certain way or hashtag to get more reach?w

{21:24} How many reels should people be posting?

{26:23} Is it good to share reels on TikTok as well?

{28:15} What do they need to know to start with?

{30:53} How many views are you averaging on a reel?

{33:23} Is there anything that people should know before they start creating reels?

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

In this episode I take you through the step by step process with actionable things to start to implement if you have found yourself stuck at that 2-5k per month mark!  I know it is super frustrating and very annoying but you can strive towards those bigger income goals you have. 

I also share with you a super special beta offer to work with me on my brand new Scaling Sales Mastery program which is 3 month to 10k months and right now is super low cost. If you would like to take part in this then send me an email to [email protected] 

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Alicia Cramer is a renowned mindset expert, an author, coach, consultant, and a serial entrepreneur. Having worked with hundreds of private clients for well over a decade - from startups to owners of multi-million-dollar companies, Alicia has an intimate understanding of the mindset pitfalls that affect entrepreneurs. Her clients include successful business professionals, executives, and entrepreneurs who are driven to take their personal and professional success to the next level.

Here are the highlights:

{3:54} How Did You Get Into This Field?

{7:32} What Are The Things that You Find, That You See Come Up Often For Entrepreneurs As They Are Scaling Their Business? And How Can They Unravel Those Things?

{10:39} "You Have To Create A Self Image That Matches Who You Want To Become."

{12:04} How Do People Break That Down and Create That Self Image?

{13:31} Willpower Alone Can Only Get You So Far

{16:17} You Wanna Spend The Majority Of Your Time, Your Focus, Attention, On Where You're Going, How You Wanna Feel.. What You Wanna Create On Nurturing The Flower Garden And Only Spend a Small Percentage Of Your Time Pulling The Weeds

{18:46} Do You Have a Schedule?

{27:17} You Have To Keep Challenging Those Things

Connect with Deasha at www.deashawaddup.com

Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community