Rocky Aoki, the son of a vaudeville performer and a tango dancer, grows up in the wreckage of post-war Tokyo. With his natural flair for entertainment, he opens his first Benihana restaurant in Manhattan, making sure to entertain his customers via knife-wielding chefs. Rocky builds his business up throughout the 80s, stopping at nothing to make his restaurant empire bullet-proof, but he ends up almost bringing the ship down after having several affairs, a secret family, and a conviction for insider trading. To this day his kids and his widow, Keiko Aoki, are still battling it out over the Benihana trust and its flashy legacy.

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Multi-level marketing businesses like Mary Kay, HerbaLife, and Amway are so ubiquitous, it's almost hard to imagine where they started or how deep their influence goes. In this special episode of Scamfluencers, Sarah Hagi talks with Bridget Read about her new book, Little Bosses Everywhere: How the Pyramid Scheme Shaped America. She spent years researching the origins of the “pyramid scheme,” a twist on the classic Ponzi scam, and she talks about who is most vulnerable to these massive, billion-dollar frauds, and why they’ve become unavoidable today.

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We’ll be back next week with all-new episodes, but in the meantime, we thought it was the perfect time to revisit our grossest-ever Scamfluencer: Brian Johnson, aka The Liver King. Brian grows up a scrawny kid who decides to bulk up to avoid being bullied. As an adult, he and his family adopt a “caveman” lifestyle, featuring an extreme diet of mostly raw meat. He becomes an influencer, selling supplements he promises will turn his followers into jacked he-men. But incriminating emails surface that completely undermine his carefully crafted persona. Netflix recently released Untold: The Liver King, a documentary that tracks Brian’s rise, and reveals even more scandals scams that turned this pipsqueak into the manosphere’s most notorious carnivore.

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Teal Swan’s self-help empire is on the rise, and so is the backlash to some of her most controversial techniques. Teal fights back against her critics, releasing long rebuttals and detailed explainers on YouTube. She even invites a film crew to document her life and hires a private investigator to prove she’s got nothing to hide. But when the findings come out, things will get even more complicated. 

If you or someone you know is struggling with mental health, the U.S. National Suicide Prevention Lifeline can be reached at 1-800-273-8255. The U.S. National Alliance on Mental Illness is available at 1-800-950-6264. If you or someone you know is a victim of sexual assault, you can contact the National Sexual Assault Hotline in the US by calling 1-800-656-4673. That's 1-800-656-4673. 

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We’ll be back in two weeks with all-new Scamfluencers episodes. In the meantime, we’re returning to one of our favorites. 

After surviving a difficult childhood, Teal Swan starts a family and reinvents herself as a spiritual leader for the Internet age. She gains a huge following by talking openly about a wide-range of topics, including taboo mental health issues. In her videos, she’s warm, candid, and relatable. But her unconventional approach may have some dark consequences. 

If you or someone you know is struggling with mental health, the U.S. National Suicide Prevention Lifeline can be reached at 1-800-273-8255. The U.S. National Alliance on Mental Illness is available at 1-800-950-6264. If you or someone you know is a victim of sexual assault, you can contact the National Sexual Assault Hotline in the US by calling 1-800-656-4673. That's 1-800-656-4673.

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Listen to Scamfluencers on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/scamfluencers/ now.

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Paul Bragg used showmanship and outrageous claims to grow his health food company into a wellness empire. But after he died in his 90s and passed the company to his daughter, Patricia, people started asking questions. And soon it’s revealed that Paul and Patricia’s empire was built on a foundation of lies… about their products, and about themselves.

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Michael Milken is known as the King of Junk Bonds. In the early 80s, he pioneered a novel way to finance companies that traditional investors normally wouldn’t touch. His high-risk, high-reward investing strategy upended decades of Wall Street norms. And it made celebrities out of Michael and the corporate raiders he funded, like T. Boone Pickens, Rupert Murdoch, and Carl Icahn. Michael did make it possible for smaller companies to access capital. But he did it by breaking norms, ethical codes, and financial regulations in order to manipulate the system at every turn. Though, when stock brokers turn into snitches, even his billions can’t protect him.

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Francois-Marie Banier is facing an uphill battle in French courts when he learns he’s being sued by Liliane Bettencourt’s only daughter, Francoise. When the French media learn of the accusations of financial abuse against the L’Oreal heiress, he becomes the butt of a joke, twisting the L’Oreal slogan, “Because he’s worth it.” But thanks to a nosy butler and 20 hours of secret recordings, a new scandal overtakes Francois-Marie’s melodrama: Mediapart, a scrappy, new newspaper, gets a hold of the recordings and accusations fly, this time sweeping up Nicholas Sarkozy and a web of alleged illegal campaign donations, tax shelters, and new villains in the massive tangle that is the Bettencourt Affair. 

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Francois-Marie Banier overcame indifferent parents to reach the heights of the Parisian art scene. His novels, plays, and photography gained him famous friends like Salvadore Dali, Princess Caroline of Monaco, and Johnny Depp. But he’s also known as a striving social climber who seeks the affections of older French women to bankroll his artistic projects. When he’s hired to photograph L’Oréal heiress Liliane Bettencourt, at one point the richest woman in the world, they hit it off instantly. As they grow closer, Liliane starts lavishing Francois-Marie with gifts: jewelry, real estate, and lucrative consulting contracts. But when she makes him the beneficiary of a life insurance policy, Liliane’s daughter takes notice. She thinks Francois-Marie is taking advantage of the aging, possibly demented heiress. Liliane’s daughter, and household staff, start monitoring Francois-Marie’s every move. Soon, this palace intrigue will go far beyond France’s wealthiest family, leading to lawsuits, secret recordings, and shocking revelations that will captivate all of France.

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Conrad Black turned ownership of a single Canadian newspaper into a global media empire, and he used his wealth and status to cozy up to conservative superstars like Magaret Thatcher and Henry Kissinger. For years, he and his business partner lived large, looted company coffers to buy gulf stream jets, fund pet charity projects, and of course, throw lavish parties with famous people. But when a savvy investor reveals his self-dealing, Conrad will face the fight of his life to preserve his status and stay in the black.

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