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Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?
Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable.
Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:
Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.
Visit d2benglish.com/membership for more information.
Follow Down to Business English on Apple podcasts, rate the show, and leave a comment.
Contact Skip, Dez, and Samantha at
Follow Skip & Dez
Skip Montreux on Linkedin
Skip Montreux on Instagram
Skip Montreux on Twitter
Skip Montreux on Facebook
Dez Morgan on Twitter
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4.7
2929 ratings
Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?
Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable.
Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:
Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.
Visit d2benglish.com/membership for more information.
Follow Down to Business English on Apple podcasts, rate the show, and leave a comment.
Contact Skip, Dez, and Samantha at
Follow Skip & Dez
Skip Montreux on Linkedin
Skip Montreux on Instagram
Skip Montreux on Twitter
Skip Montreux on Facebook
Dez Morgan on Twitter
RSS Feed
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