In this episode, we address a common issue many content creators face: their content not generating the desired results. Whether you're experiencing a decline in engagement or struggling to gain traction, we've got you covered. We'll provide you with valuable advice on how to boost your content's effectiveness in generating leads and attracting clients. Join us as we explore the reasons why content may not be performing as expected in 2023 and offer practical solutions to overcome this challenge. Let's dive right in and discover how you can make your content work for you.

"The skills will pay the bills, and there's skills when it comes to content."

• Content as a commodity: In 2023, content has become a commodity, and standing out requires a sharp message.

• Powerful positioning and messaging: Craft a unique message that resonates with your target audience.

• The power of storytelling: Use storytelling to create emotional connections and capture attention.

• Having a content system: Develop a structured approach with different types of content for consistent results.

• Developing content skills: Continuous learning and improvement are essential for effective content creation.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, we tackle the often overlooked yet crucial topic of conquering anxiety, overwhelm, and the stresses of running a business. I'll share my personally tested strategies for overcoming fears, which have brought transformative results to clients in my esteemed fitness and business coaching programs. Together, we'll explore how our thoughts shape our beliefs, identity, actions, and outcomes. By understanding this connection, we can take control of our thoughts, effectively manage anxieties, and thrive in the unpredictable world of entrepreneurship. Join me on this transformative journey towards a life of clarity and purpose. Let's begin our voyage together!

"Once we have changed our thought, and we have changed our state, we now want to take an action in alignment."

Introducing a four-step process to manage anxiety and stress

1. Becoming aware of the emotion

2. Identifying the thoughts preceding the emotion

3. Finding the truth and fighting false evidence

4. Taking action in alignment with the desired identity

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode of the School of Impact podcast, we'll discuss how to build an audience of buyers and create a loyal tribe on social media. I'll share my successful strategies from building tribes in various businesses and teach you how to focus on cultivating 1,000 true fans instead of chasing vanity metrics. We'll start by understanding the concept of creating a cult-like following, inspired by Russell Brunson's book and the band KISS. Then, I'll dive into five key principles of audience building, followed by actionable tips for any social media platform. If you'd like access to detailed notes, examples, and worksheets, simply request them by messaging or commenting with 'worksheet.' Let's begin!

""You want to think about the people that you look up to already, or that you you've identified as an icon that you have, that you aspire to be like. And once you have identified that, you want to first start thinking about what are they standing against?"

Five principles to take away:

1. Build a cult, not a crowd: Creating a strong culture and sense of belonging is crucial. Look at successful examples like ClickFunnels and KISS.

2. Be polarizing: In a world where everyone tries to be the hero, dare to be different. Embrace your uniqueness and let it shine through your content.

3. Emphasize values and beliefs: Connect with your audience on a deeper level by sharing common values and beliefs. People rally around shared ideologies.

4. Create a sense of exclusivity: Make your audience feel special and part of something exclusive. Offer them unique experiences, insights, or opportunities.

5. Foster engagement and interaction: Encourage your audience to participate and engage with your content. Make them feel heard and valued.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, we'll reveal the essential ingredients for generating online clients. Just as in fitness, where you need a specific formula, the same applies to building a coaching business. Many coaches unintentionally hinder their success by using ineffective strategies. But don't worry, I'm here to provide you with the recipe for success. We'll explore the three proven steps used by our coaches in the In Demand Coach program to attract clients consistently. By the end of this episode, you'll understand how to generate clients for your coaching business.

So grab your pen and paper, because we're about to uncover the secrets of successful client generation that will take your business to new heights. Let's dive in and discover the formula for generating online clients.

"You don't judge yourself against others. But it's okay if you are becaus it's more of a mindset thing. "

Three main types of content for generating leads and clients:

• Influence content: Shifting beliefs and aligning them with new ones.

• Authority-based content: Demonstrating expertise and providing valuable teachings.

• Connection content: Speaking to core values and creating a personal connection.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In today's episode of the School of Impact podcast, I'll walk you through my exact marketing plan that took my online fitness business from $5,000 to $8,000 per month, all the way up to a consistent $30,000 per month. If you're stuck under the $10,000 per month mark, this episode is for you. I'll share the steps and strategies that worked for me, cutting through the noise and providing genuine insights. Take what resonates with you and apply it to your own journey. Let's dive in and uncover the key elements of my successful marketing plan. Get ready to elevate your business to new heights. Let's dive in!

"Your audience doesn't value it the same way they did a few years ago, right? I look at content kind of working out, just doing more activity, just sharing more stuff of what you're already doing."

• Generating consistent leads

• Sharpening brand messaging and positioning

• Identifying specific pain points and actions

• Addressing false beliefs and offering a new solution

• Crafting a hero message statement

• The power of effective messaging

• The 5% that produces 95% of marketing results

• The second component of the marketing plan (topic not specified)

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Today, we have thrilling news to share! Our team has conducted extensive experiments to unlock the secrets of generating high-quality leads using Facebook Reels. And guess what? We've made a significant breakthrough! In this episode, we'll unveil a method that not only brings remarkable success to us but also works wonders for our In-Demand Coach program participants. But it's not just about visibility and engagement. We've cracked the code to attract genuinely interested, high-caliber individuals who are eagerly seeking our services. We're talking about those dream leads every business craves! So, without further ado, let's dive into the heart of the matter. Whether you're listening via the podcast or any other medium, get ready for a comprehensive explanation. Our goal is to provide you with game-changing insights and help you elevate your lead generation to a whole new level!"

"The hook is going to be like, essentially, like why they shouldn't be watching. It's like almost like the promise of value that they're going to be receiving."

• The hook, teach, and call to action (CTA) framework for generating leads

• The significance of specific and unique messaging tailored to the target audience

• Offer for assistance in installing a conversion content system

• Encouragement to share a message that matters and take action

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, we'll discuss my five biggest lessons in scaling a company to its highest revenue month ever—$113,000 in sales. I've been hesitant to share revenue numbers, unlike self-proclaimed gurus who lack transparency. However, I've decided to share my experiences and lessons learned, aiming to provide value. With almost 11 years in the industry, I've gained knowledge through failures and experience. Achieving $113,000 took a decade, so for beginners, it's important to avoid false expectations. While similar results can be achieved in a shorter time, building fundamental skills and leveraging available information is crucial. Let's explore these invaluable lessons that contributed to our continuous growth in revenue and impact.

“Help them focus so they can grow their businesses quicker, with way less stress, in fact, maybe no real stress and actually enjoy the process. So focus on simplicity.”

• Lesson 1: Focus and simplicity in business.

• Lesson 2: Sharpening your message and having a conversion-focused content system.

• Lesson 3: Selling the big thing and avoiding low-ticket offers.

• Lesson 4: The importance of mindset in achieving success.

• Lesson 5: Building recurring revenue.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode of the School of Impact Podcast, we unveil a 21-day marketing plan that will revolutionize your online fitness or health coaching business. Backed by extensive testing and proven effectiveness, this plan is designed to attract paying clients quickly.

Hosted by someone who has successfully implemented the plan in their own online fitness business, you can trust its practicality. The strategies have been adapted to overcome the challenges of the ever-changing social media landscape, and the tests conducted across various niches have consistently yielded remarkable results.

"What do you do with true leads, this is where you need a lead collection system, you need something that to know who's ready to buy and who's not. And then you need to know how to nurture them. "

• Time blocking is crucial for acquiring clients and delivering results.

• Track meaningful conversations, calls offered, calls booked, and sales meet client side as key performance indicators.

• Sharpen your message by interviewing your avatar and understanding their problems, pain points, desires, and what keeps them awake at night.

• Craft a signature offer with a specific promise that resonates with your target audience.

• Develop a unique brand message that addresses specific pains, desires, and offers a unique solution.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, we delve into the reasons behind getting stuck in business and how to break through. This topic has gained significant popularity recently, with numerous questions arising from our trainings and community discussions. Today, we will explore the granular details of overcoming business challenges and share tactical strategies that have worked for us. Just like levels in a video game, business progresses in stages, and we can apply lessons from games to our real-life endeavors. Whether you aim to improve your body or grow your business, the game-like thinking applies. We'll discuss tactical approaches that are applicable not only to business but also to weight loss or fitness coaching.

"If you just need to get consistent lead generation, stop focusing on all these other skills, you don't yet need them, it's not a problem for you. But if you're getting leads stop, all you got to do is maintain."

• Emphasizing the need to change perspectives to avoid overcomplicating tasks.

• Addressing the importance of emotional states and the need to change them for progress

• Acknowledging the significance of feelings and their impact on our nervous systems and overall vibration.

• Focusing on controlling thoughts to shape beliefs and influence actions.

• Highlighting the connection between actions, behaviors, and results.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, we're examining how to create and sustain a successful online business. Drawing on the long-term success secrets of Napoleon Hill and Jim Rohn, we'll uncover the shocking industry average success rate of 1-3% in coaching programs. But that's not all we have to offer! We'll be introducing a powerful, results-driven initiative designed to help all coaches reach their maximum potential. During the call, we'll discuss the transparency behind this method and offer hot seats and mini-workshops. Join us as we unpack the details of building a sustainable and successful business online!

"You have too many things on your plate, and you're juggling too many things, and you just can't dedicate the focus effort, therefore, you don't actually apply, you're not doing everything necessary to grow."

• Finances, such as budgeting and setting rates.

• Operations, such as streamlining processes and procedures.

• Technology, including automation and data analysis for improved performance.

• Mentorship, providing support and guidance for learners.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland