Show notes:

0:00

Now let's go ahead and kick this thing off the controversial factory today. Most influencers that are blowing up, especially with reels and TikTok, are overworked and broke content creators. And what I'm going to do is I'm going to give you three simple steps that you can take if you have a medium or a smaller audience following what I mean by that is like if you're under 10,000 followers, like 5000 6000 3000, whatever it is, as long as you're like above 300, if you're not even at 300 followers, I'll give you a tip here at the end. But if you have the smallest following, I'm gonna show you how to monetize that following and how to make a lot of money and have an impact and a freedom-based business. You know, why it's controversial is some so many people are glued to making tic TOCs and reels, and I'm not knocking them. I think they're amazing. I do them all the time. But what's happening is a lot of these and I'm going to explain the difference between an influencer and a Tiktok thought leader, this is a massive difference. But I have a lot of these, you know, quote-unquote influencers reached out to me that have these like massive followings, some of them, I've helped people with millions of people in their audience.

4:51

How do I put all of these pieces together so that I can get some following that I can help people I can get clients consistently, right it's like This constant up and down and all around. And so why a lot of these influencers I don't want to digress too much while I do these influencers that have a lot of these, you know big followings from TikTok's and reels especially, it's because it's easy to go viral, it's easy to get your message out. But there's a big difference. And I want you to write this down. There's a big difference between what you say, right, this is where a lot of these influencers are focused or focusing on what they say. And then there's another side of the coin on how you say it, how you say, it is how you monetize any following whether you have a big following or small following. And so what a lot of people do is they focus on what they are saying. So for example, if somebody puts out a tick-tock or real, they may say, here are the top, you know, five nutrition tips that you must know. And that post may go viral, right, it may go viral and get them, you know, 5000 Extra followers. And they may do that multiple times, anybody can do this like literally, anybody can do this. But the thing is, you get all of these followers, because of what you said, what you're not doing is attracting your avatar, right? And to grow, whether you want to grow a business that has $20,000 per month, or $1 million, right? It's irrelevant. What matters is that you are speaking to one person about your avatars, pains, and desires. Like let's imagine right now that you had a, you had an email list or a following of, let's just say 3000 For the sake of argument, 3000, which is not that big of a list, right? 3000.

8:25

. So the first thing that you have to do, okay, is you have to sharpen your message. That's number one. You have to sharpen your message. Because your message is what you say to people, and then it's how you say it. Does this make sense? It's what you say. And then it's how you say it. A lot of people know what they want to say, but they're wrong and how they're saying it. Right. So communication is the foundation of any great marketing. And so, for example, if somebody if you're helping people lose weight, what you say could just be teaching them something that's like information base or how to it's like, you can be like, hey, whatever, right? You can give them a simple how-to like, here are five ways to lose weight. You know, it could be 12345. And then how you say, right, that's what you say, how you say is going to be speaking to your avatars, deepest pain, so that desires to their values to their beliefs. That is what starts attracting people into working with you. Right? One of them just gets people to like it and say that's great information. Thanks. I may even share this with a friend. That's cool, but you can't cash that in. That doesn't change people. That just gives people a quick hit of dopamine. Write the other way, when you learn how to communicate to your avatar, this now helps shift people's perspectives. This helps get people to move forward, right? This is what creates impact because now you can get them into your program and transform them. Right. So that's number one is learning how to communicate not just what to communicate, but how to communicate to your avatar, this is one of the key pillars in the man coach program. This is the first thing that will walk somebody through when they're joining a program, it's like, we got to get them to sharpen their message, otherwise, nothing else will work.

15:24

But the key to your success is to focus, right? It's the focus. You know, and I don't want to digress too much into this, but it's the truth, right? If you are constantly in content consumption mode, and you're not the one that's producing, right, and there are two sides of the coin, you got these influencers that have 500,000 2 million-plus followers, and they're all they do is produce content, but they're still broke. And then you have people that are like on the other side of the spectrum, that is always consuming content, but they're not creating content, and they're broke, right, both of them one's overworked and broke, the other is just over consumed and broke, and it sucks. So you want to get into the media, the middle here, and you want to become you know, constantly learning, but focusing, right, that's the difference between focusing on one thing at a time, and creating so you learn than you do. Any like my most successful students, and every human being if you're watching this, you have the same potential, my most successful students and anybody can develop this, they will learn something in my program, like we have our course we have a module and we also have our coaching, right our coaching staff, they will like consume a module and then they will implement, they will send it to me for feedback. And they will ask for support, they will hop on a group coaching call, or they will book a one-on-one call with me. And they will ask for support. So doesn't matter if you're in my program or anybody's it's like the most successful people, especially in my world, consume the content, they immediately apply. There's like the very little gap in between them learning something and applying it, and then they get feedback, right? That's the key to your success.

" It's like, you don't need to blow up. That'd be sir if you want the fame if you want to be seen, you know, we all have these, like demons inside of us, right? Where it's like, maybe we weren't seen as a child. I wasn't certain, you know, so now we want to get a big audience. So we feel superior, we feel important. "

Keynotes

• A good following doesn't mean plenty of money
• Having freedom while making an impact
• Being consistent is one of the factors of success
• Tiktok is for all, whether you're a small or big account
• Create your system

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

00:38

What I'm going to share with you is typically stuff that I don't share outside of like our paid workshops and coaching programs. But I figured I just did this workshop for them yesterday, I'm gonna give you some of the high-level things that I taught and that I teach, that you can implement as well and to your business. So if you're tuning into this life, you could hear me today, because yesterday my audio did not work. So if you can hear me just say live in the comment section to say what's up, let me know that you can actually hear me and that you're here. And if you're on the replay, just say what's up again, just let me know that you were here. I'd love to know if you're tuning in and seeing your face. So let's go ahead and dive in, shall we?

3:48

We want to captivate our audience. Okay, in the workshop that I did for this YouTube channel, yesterday, we heavily focused on Captivate,, we stayed here for a little while. And then the third thing that you have to do is convert your audience, you want to convert your audience, and I'm gonna explain like what to do in that because that's ultimately how you're gonna be doing the call to action just a moment. Okay? And so, to connect with your audience, you need three things. Okay? I was gonna say, you need more than that. But three major things will help get you some momentum. First, you need a very sharp message, you need something that when you need a way to communicate your message that is gonna stand you apart, right? Because there's what you say like, if you're helping people lose weight, and that's what your coaching program does, then, know what you want to tell people, right? It's like, to lose weight, you've got to eat like this, or you got to work out like this, right? But that often doesn't do the trick that doesn't get people interested in your coaching program, nine times out of 10.

7:06

If you want to sell naturally, you got to first hit the emotions, write that down. If you want to sell naturally, you got to first hit the emotions. And what I mean by that is you got to get to the pains and desires of your ideal clients. What are the things that they truly want? Right, not just weight loss, like why do they want to lose weight? What are the reasons they want to lose weight? What are the reasons they want to get their problem solved, whatever that may be, for your particular whatever your coaching program solves? Right? If you don't do this, you're not going to be able to sell your coaching program very effectively online.

11:34

you want to have a flow, this is so you know, it's not like you're just shooting at the hips here, you know what to correct in your videos, you know what to correct in your chat flow, to be able to sell very naturally. The second thing that you want is to be able to tap into emotions, as I previously explained, you got to be able to tap into the motions, otherwise, you're never going to be able to sell anything. Okay? The third thing is you have to change their mind, you have to help them see things differently, right. If your content, if your videos aren't doing that, it's going to be very hard to sell anything. The fourth thing you want to do is create demand. As I just mentioned, there is a process that I teach on how to create demand, it's only three steps, I have a PDF that breaks down those three steps. So if you want to see the one-page PDF, put demand creation below, and I'll send it over to you.

" When you can tap into their emotions when you know, you have something that can help solve their problems, AKA a lead magnets, right, or something along those lines is always have to be an actual lead magnet."

Keynotes

• Be mobile to know what content to put out to hit that right
• Show people how to come up with topics right
• It's easy to put out a piece of content and hit people emotionally
• Go ahead and move on to captivate does this make sense
• Ultimately the foundation of how you connect with your audience is to interact

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

0:00

What do you think about your coaching business? Even when you're off work? How much time do you spend thinking about your coaching business, even when you're not working? Probably a lot if you're like most entrepreneurs? Or if you're anything like me at least? How much time do you think about getting more leads? How much time and you could feel free to answer me if you're on the live stream? If you're on the podcast, you know, just hit me up a messenger let me know, how much time do you spend thinking about getting more leads? I bet it's a ton as well because I think it's one of the things that most of us, as coaches as entrepreneurs are driven by is we want to help more people, right, we want to help more people.

5:45

So if you guys have questions, you know, feel free to ask as well. And so here's the deal, I'm going to give you five steps. This is what I call a strategic freebie, just as is said, he knows how to create a strategic freebie that his audience does. Like it's going to create demand for the desire they have. And I'm going to teach you how to do this today. And so communicating your call to action, again, is important. It's not about what you say, right? Like, hey, go download my free, blah, blah, blah. It's not about what you say, but rather how you say it. All right. Like I told this story the other day, but it rings true for this as well. There were a couple of instances here, but my daughter was out here, I'm pointing to our living room, and she was watching or she wanted to watch TV. She loves to watch blue. I can't remember who's blue, your paw patrol. It's one of those two, she's five, right?

11:59

But this is exactly how we do it in our marketing, especially if you want people to be quote-unquote, qualified, right? Because anybody can just say there's a lead, you know, right. And by the way, there's a difference between a lead and a prospect. Does anybody know the difference between a lead and a prospect? A lead is like anybody's a lead, like, straight up, dude, if you're watching this video, you're a leader. That doesn't mean you're ever gonna buy anything, you might maybe not, I don't know, a lead is different than a prospect. A prospect is somebody that enters your sales pipeline, right? So if you ever like said, Hey, do you want this free thing? And they said yes. And they enter the next phase of your sales pipeline, and they're interested in your services, they become a prospect, right? A lead is anybody that's technically consuming your content can be considered a lead. And so we want to make sure we have qualified, and I should have titled these prospects not just leads in our pipeline. So here's how we do it, you're ready.

17:03

Like that was one of their biggest pains is because they had stubborn fat on their body. They felt gross, they had a terrible sex life because they didn't want to like being naked in front of their partner. They didn't want to go to the beach with their family. They didn't want to go on the boat. Like it was like a really deep pain and a desire. Right, you see how the congruency so when somebody wanted it, when I did it effectively, which I'm going to show you an example in a second, I was able to get all these qualified people, right? You know, we had posts sometimes where we would do a post and we would do a video. And literally, we would have hundreds of comments hundreds off of one video. So like literally one piece of content granted to I always did videos, and then I would do a hook as opposed. Now you may be asking what kind of post Jason, it could be like one of those color background posts on Facebook. Those work pretty well. It could be a longer post, you know, you could do a longer post, go check out my feed. I did a little bit of a story post yesterday around being you know, leaving the fire department and doing this. It could be multiple ways but you use your hook as the post. Alright.

23:13

But that you know, it's like there are only a few things that you have to do consistently and get better at. And that's what's going to produce leads. And this happens to be one of them. And so what we have to do is we want to make sure that we're going to our market with a call to action that is either indirect or direct if you want qualified leads, you want to be more direct, like either sending them to, like, for example, a stubborn fat cheat sheet. In my fitness program, I help people lose stubborn belly fat, right? The congruence see was strong there. And so while it was more of an indirect offer, it was a very direct call to action to the problem that my program solved.

"Attract more people as we show you how to sharpen your message. And really how you're going to communicate to your audience so that your content gets seen, then we show you how to get more engagement, all your content, not just your live videos, but all of your content, like how you start getting people to raise their hand how you communicate these call to actions so that you get leads coming into your inbox."

Keynotes

• Write down your avatars number one
• Create a simple PDF that addresses the pain of desire, do not make your business owners see you're gonna watch a little bit of a longer live video or training
• Your hook is everything you want to come up with a hook
• The hook needs to be based on their emotional state
• You want more clients because that's what as business owners we want.

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

0:00

To be one of the premier gyms in South Florida outdoor gyms still exist today, I was featured in magazines, I was on television shows on American Ninja Warrior, and I worked my way up. And I did the exact same thing in my online business. Total nobody in the online world and was able to build a business up to a lot of revenue and a lot of recognition. And I'm doing the exact same thing here in this business. So I know there is a clear cut path to being able to do this, I've now helped many people actually surpass me, you know, like in the movie Karate Kid, where it's like, what was the line where the student becomes the teacher or whatever, right? I've had people now go from literally unseen, terrified, they hit the freakin Live button to now having 300 400,000 plus followers to where every time they go live, they have 1000s of people tuning in.

4:29

You know, it's kind of like if somebody was trying to lose weight and somebody gives them just like a BS diet, they're gonna fall they're doing what they feel is best for them, right. But the truth of the matter is a lot of times the messaging and the content, while it's great information, it's not truly authentic to what the coach wants to be talking about. And they think that's what they shouldn't be talking about, but not what they want to be talking about. And number two is, it looks like everybody else's content. And so, therefore, it doesn't actually get seen, because people are scrolling social media, like think about it right now. Like, I'm doing this as a live right now. And while I'm doing this as alive, I see people hop on and off of this, you know, that's no judgment on me. It's just because people are so freaking distracted, that it's really challenging for somebody to give their undivided attention for a select period of time. And so you got to think on social media right now, people scroll all of the time. And so if your content isn't grabbing their attention, I'm gonna give you some steps in a second.

9:04

So let's start here. Number one is you want to craft a standout message for your avatar. One of the first things that we walk our students through when they join the in-demand coach program is we help them take the message that they already have, and help them craft it into a message that stands them apart that stands them out from the crowd. And so this is one of the most important things for you to get down if you want to become in demand is you have to have, it's kind of like think about it like this. Like if you were going to, let's use a doctor example, let's say you were going to you had heart problems, right? God forbid, would you just go to your regular doctor? Or would you go to your heart surgeon? Like, would you go to the heart doctor, the cardiovascular, whatever they call, you know, I'm saying, what would you go to? Realistically, your answer is probably the heart doctor, right? Think about this in your business. Like, if you can't position yourself and stand out differently than everybody, it's going to be really challenging for you. And a lot of people think they are a lot of people, like I said, belly fat in my bio. So that means I'm belly fat. But there's something beneath the surface, y'all. There's something that goes into the subconscious programming. And this is where it comes into how you're communicating.

"So like mastering the ability to speak is what's going to make you stand out even more to your niche. It's going to make you look more like a celebrity-like authority."

Keynotes

• Know how to hook your audience in
• Actually having a content plan that gets people captivated
• Hooked-in not just like sporadic content
• Just stay focused on the skills and the principles
• Have to be able to communicate a message that stands out to your audience in a way that creates demand

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

2:28

So with my you know, in my personal life with my family members, as well as with things that I'm committed to different activities, and things like that, and then especially with my clients, so it's been challenging, because you know what, like, I can identify with people who would say that they're people pleasers, I can understand where you're coming from. But I feel that being able to set and communicate those boundaries is a high act of love. And it empowers those around you to set clear boundaries around their time and intention and set very clear expectations. So everybody is on the same page, everybody's very clear on when they can reach you and what to expect from the process. And it just makes everything so much better, you're able to protect your time be more intentional about it, and get stuff done. And then with with that time that you have that you're again, intentional about, then outside of that time, you're able to have the life that you want because, right like we don't live to work, we're working to live.

8:41

Listen, this is a real talk podcast. And so what Kate just said, I want to like so the way I look at when I do interviews, it's like you're throwing all of this amazing information. And I like to go like this and like, literally, like land on that gold. There's a quote where it says, life doesn't test you. It reflects you. Oh, your business is a direct reflection of how you are showing up and who you are being. And like what you just said, I love that 1,000% Because like you said, we're telling our clients, I stopped following that diet, like no, you don't need to shake Wait, no, you don't need to buy that, that you can't, you can get all that stuff if you want to, but it's not necessary. It's just distractions. Right? And like, all you need to do is like let's start focusing on walking more. Can we do 30 minutes a day? All right, how about we now add the strength training routine on or, okay, let's just focus on getting enough protein right now. Let's just work on our protein this week, you know, little step by step, and then when clients comply, what happens to everything we all know they get results, right? But in like the coaching space, it's like we're so focused on strategies and tactics. And that's much like people focused on diets and workouts where it's like, we know they have to learn the habits. Right just like In business, we have to learn the skills, the principles of like how to write effective headlines and how to actually give a better delivery, which I know you're amazing at to clients like how to deliver better, like there are little skills.

17:37

Not so much now as I was in the past, but it's like, you know, in the I mean, we live near the ocean, right? So, you know, when you're swimming in the ocean, there's a rip current, you know, and it's like they say, to swim on an angle and it's like, it's almost effortless to get out of the rip current because it's like you're just cutting through like butter, where if you go straight on and rip current you're gonna get sucked out to sea and you're fighting and swimming and you're trying to get out there. I look at that as growing without the grind. It's like you're fighting so hard when it doesn't have to be that hard. Like what do you see people doing right now that is unnecessary. that's causing a lot of struggle and a lot of grind in their in their businesses.

"Why do I care? If I hit seven figures in this business? Like, it's just this arbitrary number, that it's like, oh, cool. I have a seven-figure earner. No one cares. No one cares. Like, and I won't like, I have a $1 goal. Because that's the money that we can live the life that we love to live, my kids are taking care of. We're traveling the world, we're doing the things. That's my goal. "

Keynotes

• Relying on motivation is a must
• Use in your content
• If you need to pay somebody for motivation then it is a big problem
• Instead, hire somebody for accountability and guidance
• Health coaches, some of them are just making things that are way difficult for them

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

0:00

Today, we're going to be diving into how to turn your Facebook profile into a client-generating magnet. And this is using simple yet strategic live videos that captivate and convert. And quite frankly, this is what I'm going to share with you today is very applicable, and transferable. Whether you're using Instagram, Tik Tok, or anywhere that has video, which is pretty much everywhere, what I'm going to share with you will directly apply. Now, I'm going to be giving you some specifics today on Facebook, it's what I know best. I've built multiple successful coaching businesses on Facebook. But I've also had some success on Instagram as well. And the strategies I'm gonna share with you really work because they're, they're principle and skill-based. You know, it's kind of like helping somebody lose weight, as long as they understand like how to actually eat right out of eat healthy as they can succeed on keto, they can succeed on intermittent fasting, they can succeed on whatever because they understand the underlying habits.

2:13

So I'm not going to pitch you on the Bootcamp, you know, you're going to reach out to me if you want help, you know, and if you don't want help, that's cool. But in this Bootcamp, it's about you actually, like taking the time to be present, to implement what you're going to learn. So you can actually get results. Because quite frankly, there's no reason you should be at this boot camp unless you're going to actually take what I'm teaching you and apply it. Right. And you may be like, Why are you doing this free boot camp? Jason? Well, because I know that there's going to be people that actually want to work with me, it happens every single time. And so we give out a lot of free value. We get referrals from doing these things all the time, people are like, Dude, that was like I was blown away by what you did things you taught, we end up getting referrals and stuff like that, too.

5:23

But there's something that's called levels of market awareness and levels of market sophistication. And so the level of market awareness is they may know they have a problem. They may or may not know you can solve it yet. And that's irrelevant to what we're going to talk about right now. They know they have a problem, but they don't yet have that level of awareness that you have. So they're not aware of the information and the knowledge that you have, they may be thinking way back here. This is why people that are trying to lose weight, they're still like, where you're like, why would you die it? Why would you restrict your calories? And in their mind, they don't know that? Yeah, they're just like, oh, I'm trying this next thing I'm cutting out on my carbs aren't doing this or that. And you're just like, so when you're sharing the information, it goes over so many people's heads because your level of awareness is like lightyears ahead of where most of your ideal clients are. And I don't care what your niche is, or what problem you're solving. This is true for any of these. And so a lot of times, as coaches were teaching too much, too many topics in one, that's one of the problems or mistakes, rather. And the other mistake is just teaching too much in general, or just providing information as a way to give value. And quite frankly, that's like, you know, the old line where it's like that's so last Tuesday, that's so 2000. And like 19. And before this day and age with the level of market sophistication, which is a whole different episode for another day, but the market is smarter now, the people that you are marketing your program to are smarter now. And so we have to do things a bit differently. And that's what we're gonna get into today, especially if you want to turn your profile into a place where you know, you can get clients on a consistent basis

11:21

Does this make sense? A lot of people tried to model my fitness business because we had massive success. And they tried to take my niche and exactly what I was saying. But the thing is that the reason it doesn't work is that they don't understand how to communicate to their audience in a way that like pokes holes in these beliefs, and makes things true, like this is what I teach to our students like, this is why this stuff works so well. Right? So that's number one is bamboo sharpen your message. And this is what allows you to start creating that connection with your audience. You are with me so far. The second thing here is you have to captivate your audience, you have to captivate your audience. It's not enough like you look at the world we're living in right now where it's like, people are like on TikTok their reels like reels are front and center. And like people are swiping up every like seven to eight seconds. You know, even if somebody's on like a Facebook account, or on Instagram, or a LinkedIn, they're just scrolling. Right, they're scrolling. And so in order for us to get the attention of your avatar, like, I don't care how good your program is, I don't care how amazing the information that you're sharing is, if you can't Captivate if you can't get the attention and keep the attention of your audience, you are not going to have a business, especially if you're marketing on social media. And so what we have to do is we have to get really good at hooking our audience. And this is going to be like getting good at writing headlines for your avatar. These are headlines that stop the scroll, right, which is a whole nother topic.

"If you don't know how to utilize that power, especially in this day and age, where you're marketing as a personal brand on social media, you're gonna have a very hard time a standing out and be helping people, which is going to limit the number of clients that you could serve in your business, the amount of leads that you get, right, and so that's around Captivate is knowing how to do those things."

Keynotes

• Getting good at using stories with your topics is really powerful
• You have to help align their beliefs and this is called influence and persuasion
• Learn how to take somebody that has a negative belief that's hurting them, and how to move it into a positive
• Form a communication in a way that creates demand
• To really know how to speak and communicate your message in a way that lands with people at the same time that meets people where they currently are, right

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

0:00

So here's the secret. Okay. Well, first of all, let me ask you kind of a silly question. You know, I have a five-year-old daughter and a two-and-a-half-year-old son, Ava, and Jackson. And sometimes when like, they come in from, you know, playing, I'm like, Hey, guys, you want a cookie? It's like they're always yes. It's never a no. And so I'm gonna ask you a similar question like, What did it be freaking amazing to be able to turn any piece of content, any live video? Or even the humblest quote that you put up on Instagram or Twitter into a secret sales agent that helps produce your leads and clients at any time? I know, it's a silly question, right? The likelihood is yes. And the question I often get is, is it possible to sell without selling? Like, how do you put sales into your content? How do you put sales into your live videos into your written posts on Facebook or Instagram, without actually coming across as salesy or pitching? The answer, my friends, is what's called an open-loop and open-loop call to action. Now, have you ever seen it, of course, you probably have, whether you consume TV or not? But you know, when you watch a good TV series, and I mean, a good one, was somewhere in the middle of the episode or especially at the end, a lot of the good series will do this, like in the middle of the actual episode, but a lot of times we'll do it at the end, in the middle, it's very subconscious.

4:41

But the thing is, my audience wanted me to say the word, Tony. They just wanted me to say I don't know why that's that's where their level of awareness was. And so if I said the word toning, I would get sales right when I equip it with what I'm about to give to you. And so kinda like that, right? You want to meet your audience where they are, you want to say the words that they want to say, this is in part, like how these TV series do this. And then there's a strategy that maybe you know, you don't, if you watch the series, and I'm going to show this to you, okay, so what we don't want to do is just provide information and teach out our audience. This is speaking at them, it's telling them what they need to hear, but what they're not ready to hear, right? It's kind of like an ad if you're watching a frickin Advil commercial, right? During you watch these TV series. And Advil comes on and says, Okay, guys, if you have a headache, here's what you need to do. You need drinking water, as they would probably not sell, they would have to go in the water business, they wouldn't sell a lotta Advil, right? But they're talking, they're speaking to your symptoms, they're speaking to where their customers currently are. This makes sense. If you're on the live stream right? Now, if you're on the podcast, you're listening to the recording, and you can't do this. But if you're in the live stream, just drop the heck yes, in the comment section, if this is making sense to you, if what I'm saying is clicking, because this will change up your lead generation, your marketing game completely when you get these concepts down. All right. And so what most people do, and now I'm not talking about coaches, I'm talking about the people that you're marketing to, are they maybe see an ad or they see a piece of content, or they hear a pitch, and their defenses immediately go up.

8:09

So we're going to show the framework on how to do a lot of these things that I'm talking about now. Like how to connect with your audience, how to captivate your audience, and ultimately how to convert them through communication, that creates the man, I'm gonna show you how to do that using live videos. So if you haven't yet we've had a ton of people register already. If you haven't yet registered and you want to be a part of that Bootcamp coming up, it will be April 14, we're gonna it's gonna be going from about noon, Eastern to three, as long as you're registered. Even if you can't make the life, you'll get access to the recordings on it. If you go to www dot grow my visibility.com forward-slash workshop, you'll be able to register for free completely. This is a no-pitch Bootcamp, I'm not gonna be selling you anything. It's not like a webinar where you pop on here and like you're gonna, you're hearing some great information you're gonna get pitched, not pitching in the Bootcamp, I know that the information that I'm gonna share with you is freakin fire. And the likelihood of people wanting to work with me afterward is pretty high. It's common, I have the system pretty dialed in. Whether you want to work with me or not, it's irrelevant. But if you do want to learn how to get clients from live video, you might want to attend that boot camp. Okay, so make sure to go to that register. Anyways, that was a little shameless plug, y'all. And by the way, guys, I'm gonna be mega transparent with you, because I want you to learn what I just did was a very solid open-loop strategy. And I'm going to share with you how I just did that. So I just shared with you without pitching you anything an opportunity to come to our go-live get clients Bootcamp, it's gonna be mega valuable.

11:40

That's the first pillar that we implement, as soon as somebody joins our program we help them dial in their calories and get their proportions correct for fat loss. And so what I'm doing there, right, is I've open loop that we have a program, and this is what we do with our clients. It's one of the pillars of our program. So now all of a sudden, people are interested, right? They're like, huh, and so I used to do this all the time with our frameworks and with our program, and we would I still do this right. And we have people reach out to us on our DMS because there's mega, there's value being shared with them. And now they're like, well tell me more about this thing. Like, how do I dial on my calories? Can you help me, Jason? Right. And so that's an easy way to open the loop. And that's one of the main ways that you should do when you're first getting started. The second one is kind of like, what I just did with this Bootcamp. And this can be done with a Bootcamp or a program or whatever, is you can say like, Hey, by the way, this is a little keyword here. By the way, I have this thing coming up if you want to come in, right. And that could be for a launch of a program. That could be for you doing a workshop that could be for you doing a live video where you might be pitching something, it's an easy way to get somebody into something's like, it could be like, Hey, by the way, on April 14, we're going to be opening up this new program is designed to help busy moms be able to shut off 30 pounds in 90 days, if that's something you're interested in learning how to drop 30 pounds in 90 days and your mom, like you, might want to head over to this page, or you might want to DM me the word Baba blah, and we can communicate, right? That's an easy way to like you're not pitching anything, you're like, if you are this person, we've got this thing going on, we're going to do it anyway. But if you're in somebody's interest, you might want to hop in there, because it's probably going to be beneficial to you.

"But this is how you sell without actually selling without being like, Hey, if you want to join my program like nobody wants to join your program, right? They want to get a problem solved. "

Keynotes

• Turn any piece of social media content into a secret sales agent.
• Think about how you can do that in your business today and get some practice behind it and watch some results unfold.
• Get their proportions correct for fat loss
• If you don't want to learn, you're not going to be there.
• You're going to essentially direct so you want to start with the end in mind, where do you want that person to go.

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

00:23

I recently was chatting with a few of my students on in the in-demand coach program, and I thought I'd just deliver this to you, in hopes that it'll help you be able to book more sales consultations and be able to do it with less time, quite frankly, with less effort. And not having people ghost you not having people run from you and making it feel like just this constant uphill battle to just get sales consultations when all you want to do is impact these people's lives. The mistake that I'm seeing so many coaches make myself included, okay, when I'm sharing these things with you, it's not just like something I read in a book. It's like the experience of me doing the wrong thing, learning how to do the right thing, and then sharing the right thing through experience with you. Does that make sense? And so what I see a lot of coaches doing something that I used to fall into the trap of is approaching these messenger conversations, and looking at it more from the hat of a coach and not the marketer in sales. And what happens is, that we end up following scripts too closely. I don't I think everybody here if you're listening to this, probably has a messenger script, I'm guessing, if you don't have a messenger script, you probably don't need one, okay? Because here's the thing, why a lot of coaches can't book a lot of calls is a few different reasons, we're going to break these down, I'm going to start high level and we're going to break down.

3:18

And I'm going to give you more of like a principle today that you can apply to a script that you have or two strategies you may already be following to get these calls booked. And so the first thing to understand here is that there are different levels of awareness when it comes to your market type. All right, what I mean by that is some people are pretty hot leads like they've been following you for a long time, it's pretty easy to get those people booked on a sales call if you have a pretty good offer, right? You just have to put out a good offer, you get somebody in chat, they're pretty ready to go. Those are easy to book, but the majority of the people that you're probably communicating with on social media, especially platforms like Facebook, and Instagram, they're going to be what's considered more of a warm market, meaning they have a problem, most likely, right? Especially if you're chatting with them and messenger, but they may not know you 100%, they may know you, you maybe you've you friend requested them or you networked somewhere and met them or you did a collaboration. There may be some level of knowledge, like, and trust, but it's not enough where they know how you are different than all your competitors, right.

5:16

Like, first of all, like, I don't know, maybe I'm getting fat? I don't know, maybe I am. But he asked about my fitness goals, right? And it's like going through a script. And I kind of played with it for a little bit. I thought it was kind of fun. I kind of played it for a little bit, but it's like, literally verbatim, like, what are your fitness goals? Oh, trained to be on American Ninja Warrior. Oh, so what are you struggling with? WTF, are you serious, then it was like, I played with it for a little bit. But it was verbatim script by script, like, it kills your sales, people will not vibe with that at all. There's like no personality in there. There's no humor, it's like, I want you to imagine this right now. Like going like, say you went to a networking event, or you went to your local grocery store to get food, right? And you walk in there and you start to talk to somebody at the counter. Or maybe you know, in an aisle where you're shopping in that person, and you start talking and you build a little rapport with them.

10:22

If they have a problem, would you say hey, are you struggling with anything? Or hey, what's your biggest challenge right now? You probably wouldn't. I know, I wouldn't. I'm not gonna randomly say that to somebody, even if I built some rapport. You know, I may ask them different questions like, so what are you up to? In 2022? Like, what's going on for you are now you know, something, just open it up a little bit more. Or if the conversation naturally leads to like, for example, this happened to me, when I owned my gym, I'd be in the grocery store. And obviously, I work out right as I opened the gym, and people would be like, oh, you know, I mean, talking to like, Hey, you look fit. Do you work out? Are you and people asked me that, sometimes you'll find it naturally leads to that conversation? So the next phase, when you discover there's a problem, then you want to start getting more curious about that problem. This is where you want to put on that curious mentor hat, like the authoritative mentor that is just curious, just as your doctor probably would be. So if I went to my doctor, right now, if you went to your doctor, and you're like, Hey, Doc, I've got this weird rash on my stomach, right? The doctors, like that, are now a problem. There is a problem that you just told your doctor about, but there's a problem. Oh, he probably asked you some questions now about the problem, right? In the same thing, like going back to the grocery store analogy. If somebody is like, yeah, man, I've been a little I'm trying to focus on my fitness goals right now.

"But let's look at it as like, a lot of times when you're in content creation mode, you are in a different role in your business, you are the content creator of your business. And a lot of times we jump right into doing DMS and doing like our messenger blocks and trying to book sales calls, it's two different roles that require two different energies from you."

Keynotes

• The first thing that you have to do is build some level of rapport.
• If they reached out to you, because of a lead magnet, it's a much easier ridge to invite them into onto a call.
• Don't try to hide the fact that you're going to sell them something.

Connect with me:

Email: [email protected]

Website: www.localgymsandfitness.com

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Show notes:

0:00

Today, I'm going to give you the real secret to making your content convert like crazy. Now, quite frankly, this is arguably one of the most valuable skills that you can ever learn. When it comes to growing online coaching business, in this day and age, I would even argue for brick and mortar businesses. And you'll see why here in just a second, just because the markets are a lot smarter than they used to be, you know, and we'll get into that in just a moment wherein the online space, there's a lot of people online. And so to be able to convert, especially with content marketing, it's going to take a little bit extra than just like posting information or posting a workout or posting a mindset or nutrition strategy, right, we got to get a little bit deeper into emotions.

4:22

What you have to do is create demand for your stuff. I see so many people that are amazing freaking Coaches and we've helped now over 100 coaches inside the in-demand coach program. There are so many amazing coaches that I see out there that have, like game-changing information for people that they can help, but it's not reaching them, they're not getting the level of impact, which equates not the level of income that the coach can have. And it's quite frankly because they're not communicating in a way that creates demand. It's that simple. And like, so if you don't know, if you're communicating that way, it's like, if you don't have consistent leads and money coming in your business, then you're not communicating in a way that creates demand. It's just as simple as that. And I almost feel like we're caught in this age, and I made a post on my Facebook the other day because it's like something just triggered me. It's like, the reason coaches struggle to create consistent leads outside of not creating demand is because they're focused so much on the vehicle, and I get it like, I'm not throwing rocks at anybody. Like I was doing this for a long time, too. And I feel like it's just part of like, how the industry has become lately, where it's like, we're focused on the vehicle, meaning like Tic TOCs. And we're to should I be on tick-tock, should I be doing ads should be doing Facebook posts? Should I be doing Instagram reels, right? It's not the vehicle that produces results, just like it's not the diet that helps somebody get in shape. It's the habits that help somebody get in shape, right? It's the right skill sets that help all of these vehicles work.

12:37

How can you align their beliefs with your beliefs? And so one of the ways you could do that first makes them open to receive your belief or your new way of thinking and how you want to do that is you got to disarm them first before you can tell them like hey, calorie deficit or mindset or this or that or whatever you want them to know. You have to first disarm them so they're open to receiving think about like a night like you know, like the night of the if the Knights just there and he has his armor. He's not open to receiving. He's ready to kill you. He's ready to kill. You got to disarm him. So he's open to receiving. So how you would do this is you would first tap into the emotions. Let them know that you understand them that you relate to them that you feel them Literally like you get them. And then from there, you want to discredit the thing that they're doing, because they're doing it because they believe it. So you have to discredit it in the way you discredit it.

"If you have a way that's unique to you, but you can't call it yours. It's not your program. You can't call it yours that you help somebody get from the problem. They're into the transformation that they want. This is one of the key foundations of creating demand."

Keynotes

• They're not doing things because they think that it's like a mistake
• you have to discredit it in the way you discredit it.
• once you empathize with them, you justify it, now, people are starting to feel more, okay, they're feeling safer, more comfortable with your content

Connect with me:

Email: [email protected]

Website: https://www.localgymsandfitness.com/CA/York%2C-Haldimand-County%2C-Ontario-Canada/611272769298959/Jason-Meland---In-Demand-Coach

Instagram: @coachjasonmeland

Facebook: https://www.facebook.com/CoachJasonMeland/

LinkedIn: Jason Meland

Show notes:

0:00

Today, we're going to cover what is quite literally the most important piece of your content marketing, ever. Like, I can give you a warning here, don't even think about trying to go live or post content, until you listen or watch this, whether you're on the podcast or watching this on Facebook, you'll literally be losing 1000s of dollars, I can say that very confidently. If you do not apply what I'm about to give you right here, and right now, and this is not just some, you know, marketing mumbo jumbo hype up, I'm actually going to give you something that's going to literally help you make a lot of money. And it's going to prevent if you apply what I'm going to say it's going to prevent you from losing 1000s of dollars in your marketing each year. You see a lot of coaches, they go live, they post content, they do all these things, but they're going unseen because they're missing the first skill of effective communication. And when I say effective communication, I mean communication that converts.

4:49

So you want to think about how you can make your headline, speak directly to your avatars, emotional state, right? If it's weight loss, for example, instead of saying like how to lose 10 pounds, you know, how can you say like, like, how can you say that without saying that? Do you know what I mean? How can you say that a different way to hit their emotions, you know, an example, there's so many examples headlines, literally, there's, I'll give you some timeless principles? I'm going to give you guys some timeless headlines here in just a second that you can literally go plug and play. And by the way, I have I'm doing a training later this week, and the PDFs are not ready yet, but they will be ready in the next couple of days. If you're listening on the podcast or on the replay, the PDF will be done. By the time you're listening. If you want the PDF, it's called the perfect headline builder. And it's really just a simple process to how I come up with headlines and things like that if you want that PDF. Again, it's not currently live, if you're watching this life, the PDF is not ready yet, but it'll be ready in a few days. Just put headlines in the comment section below. And I'll send it over to you when it's done. And if you're on the podcast, just shoot me a DM Just say the word headlines. And I'll understand what you're saying. And I'll get you the builder. So with that being said, I'll give you some examples in just a second. But think about it in terms of this right? In the weight loss space, instead of saying, here's how to lose 10 pounds. And this is a really basic example. You could say something like if you're working out six times a week and counting every macro in your body, but not losing weight.

11:01

Well, you know what, we can maybe work something out, but you got to pay us. And they want it like something ridiculous. Like, I think 30% or 70% of my profits are it was like, really, it was insane. And I was like, There's no way I could give you that money. Like, literally I won't be able to like I'll go broke my business. And so I ended up saying, You know what, whatever I found I found this like old abandon outside hockey, like an outdoor hockey rink, this roller hockey was really big in South Florida, where I grew up, and I found this old hockey rink. And so we started to like do boot camps outside of the rink. And in all these things, right? What will happen is the YMCA was across the street, they started calling the city when the happening is these cops showed up. This is where the cops come in. If you read the headline of this, the cops that were shut would show up. And they would like literally send out spies in the city to like try to bust us and shut us down. And I was just like, You know what, no, like, I will not comply. I will not write.

"If you're already posting content, but you're not getting it seen. It's not getting the clicks. It's not getting the views. It's not getting the engagement that you want. Most likely what's happening is you're not writing emotionally based headlines like your headlines aren't stopping the scroll people are just scrolling social media and it's like, they may see it, but they're gonna keep scrolling. But okay. And so what you have to do is you have to write scroll stopping headlines is a skill."

Keynotes

• Your headline doesn't need to speak to your whole niche
• Change your headline up to meet your avatar, right
• It's going to hit a little bit of the emotions if you do it right
• You don't want to overdo
• Remember if your headline sucks people will not get to your content