0:00

So I'm going to be walking you through today how my first gym like the first gym business that we had, which was an outdoor concept, which I'll explain in just a moment with that is, it's not really relevant to the story, it was almost shut down by the police, and how it led to one of my biggest breakthroughs in building three now $300,000 Plus, per, per year businesses in record time, like we did this in just a few months building up to 100k. And it's really, really powerful stuff. And it's going to be more of like a mindset episode today. So mindset hacks, I'm gonna give you some strategies and things that I did, you know, feel free, if it resonates with you, my hope is that this is going to help you really have like a shift in the way you're currently doing business to really help you step up to that full potential that I know you have inside of you.

3:44

I really first learned the power of actually optimizing something like staying with one thing long enough to make it work. And I did that with Groupon. Like I had to keep doing revisions and revisions and working with the Groupon team. But I finally got this Groupon to were like we were frickin it was producing, like, you know, it was like 49 bucks or something to get somebody to come to my outdoor boot camp. And we ended up having great retention, a that's beside the point of the story. But we had of growing the 50 clients like we filled up 50 clients out in this local frickin Park. Right? And right when things are going amazingly well and this is where I'm gonna get a little vulnerable. I don't normally share stuff like this, you know, but I think it's very helpful for the context and you'll see why in just a second. Right when things are going really well, and I started to grow this, this boot camp business where I thought I can make it, like more full time, I got a DUI. And like, it was just a terrible experience. It was an amazing lesson for me personally because I've learned a lot. I learned a lot from, you know, in the last decade.

6:43

Well, you know what, we can maybe work something out, but you got to pay us. And they want it like something ridiculous. Like, I think 30% or 70% of my profits are it was like, really, it was insane. And I was like, There's no way I could give you that money. Like, literally I won't be able to like I'll go broke my business. And so I ended up saying, You know what, whatever I found I found this like old abandon outside hockey, like an outdoor hockey rink, this roller hockey was really big in South Florida, where I grew up, and I found this old hockey rink. And so we started to like do boot camps outside of the rink. And in all these things, right? What will happen is the YMCA was across the street, they started calling the city when the happening is these cops showed up. This is where the cops come in. If you read the headline of this, the cops that were shut would show up. And they would like literally send out spies in the city to like try to bust us and shut us down. And I was just like, You know what, no, like, I will not comply. I will not write.

15:56

Why does this happen? Right? Because I freaking book 300 calls, like, okay, of course, it's gonna happen, right? But I consciously control doing that. I was like, let me ask people if they want to get on a call, right? You can do the exact same thing. And if you're like, dude, I'm just I don't know how to do this. This is where you need support, right? This is where you need mentorship. And if you're getting mentorship and you're just still not doing it, then that's the problem that comes back to you taking 100% responsibility and saying and self-integrity. Another thing that you can get better at is expanding your network, right? Like when the city tried to shut my gym down. When the cops came out when they tried to shut my gym. What did I do? I went inbuilt relationships, I expanded my network, I got in front of more people, I frickin became the president of a referral group in the Chamber of Commerce. I became an ambassador with the chamber. I went in met the mayor, I went to his frickin cafe, I went and met commissioners like I went and expanded my network with the people that I with the right people, which at the time, were my ideal audience, they were my ideal clients. How can you have conscious control over that you can get better at expanding your network, you can do these things, right? And I know I'm going on a little rant here, and I'm okay with that. Somebody out there maybe it's you listening right now, are ready to hear this. And this is what you need to hear to move forward. Because it's not the strategy. It's not the frickin tactic. You want the like the guru, like the common guru advice to grow, and especially an online business, they're like, oh, create a Facebook group, join Facebook groups, go fishing, you know, 50 friends, 50 people a day DM those people like blah, blah, blah, it's like the strategy and tactics are there. That's not what's missing. You don't need a new framework, you don't need a strategy, you are not one funnel away. Just like somebody is not one diet away from changing their life. Right? What you need is to understand that you have to take 100% responsibility, and you have to take control of what you can control. Like, you know, and I'm sharing, I'm being vulnerable and sharing a lot of this stuff. You know, like, every time my business literally hits, like, it's happened quite a bit. And if it hasn't happened to you, it will, right, I hope I'm just being real right now. Like, literally, I've had my business make multiple six figures, and then all of a sudden it crashes down. Do you know what I do? Instead of like, hiding, I will dropdown. Recently, I was going through a lot of struggle, and I'm just gonna be real. Like I hit myself I hit a wall. I was just like, I'm not in my mind my subconscious like I'm not freaking worthy. I don't know what the heck I was doing. But I literally self sabotage myself all the way down to I was in debt again. Right? What do I do? I freakin hire somebody I spent 7k I think maybe more 7k to hire a coach a mentor, right? Because that's the kind of entrepreneur I am. And that's the kind of entrepreneur you've got to be if you want to succeed. It's like when you are back against the wall and Mike Tyson is coming in at your face.

" It's not the strategy. It's not the frickin tactic. You want the like the guru, like the common guru advice to grow, and especially an online business, they're like, oh, create a Facebook group, join Facebook groups, go fishing, you know, 50 friends, 50 people a day DM those people like blah, blah, blah, it's like the strategy and tactics are there. That's not what's missing. You don't need a new framework, you don't need a strategy, you are not one funnel away. Just like somebody is not one diet away from changing their life. Right? What you need is to understand that you have to take 100% responsibility, and you have to take control of what you can control."

Keynotes

• Expand your network
• Dropdown instead of Hiding when a business fails
• It's not a shame to ask for mentorship
• Learned the power of optimizing
• Find the ideal audience, ideal client

Our guest today is a world-class brand strategist and business coach. She has a superpower, right? The superpower is she's an amazing mom-wife and getting her clients to win. She's the founder and CEO at launch, which is designed for established businesses, looking to scale their revenue, brand awareness, and impact. And today, we're going to be going in-depth on how to scale your revenue using your brand vision.

1:39

So it's a crazy story. I did not want to be an entrepreneur. I'm not actually formally trained in branding or graphic design. But I got abruptly fired from my job back in like 2018. And it just came completely out of the blue through like knocked the socks out of me. And like after I left that job, I realized, you know, when I got let go, and it was after having my second child, speaking of being a supermom, in a baby, having a second baby, the employer was like, we don't feel like you're as focused. I'm like, I'm nursing an infant. They're like, Yeah, we just use just like typical corporate America. And after I left there, even though I had a lot of different interviews out there, I realized I could no longer be employed by someone else. And I wanted to come out here and I was like, never wanted a business. But I knew I could design a business and space in a place, even if it was virtual, where people could work remotely, and be able to have the freedoms and still be passionate about what I did. And so I first started with commercial interior design, which is designing hotels and corporate office spaces in that and quickly when COVID hit as all the writing on the wall. And I was like Guess who's never going into an office again, most of America. And I switched and pivoted to online. And so we have been the brand and business coaching agency ever since.

3:47

What's this online world? You mean, you can make money online, and there became a ton of people who came on the boat in like March of 2020. And then a few months after, right after COVID? Well, the market got saturated with a lot of new people who weren't used to being online. So what happened from there, the competition got stiffer, but the market didn't get shrink, the market didn't get smaller. And I think that's where a lot of people are confused is like, you know what, like, if you look at Tesla, the electric car market right now is expanding. It's actually getting bigger, but Tesla's market share is getting smaller, not because oh, man, it's oversaturated is because there are more competitors in there. So this is where you know exactly what you're saying, Jason. Branding then becomes the differentiator, to position yourself as the authority as opposed to just being an authority. And that's really what will help distinguish you and help you stand out and create that brand awareness that you and I were talking about.

5:24

The same thing with your entrepreneurial journey, you need to plan for obstacles as if they're traffic lights and stop signs. Yeah, just are they didn't happen to you. And when you start to realize it's a universal truth, you start to realize that the obstacle is not really the obstacle, which takes me to point to my dream is my biggest obstacle, which is her most of it was myself. 100%, my own imposter syndrome thoughts like, well, you're not really a branding person, but you don't have a degree and who says you can do this? And like, all the head trash that comes with putting yourself out there? And putting your brand out there, right, like you're putting yourself out there in the most vulnerable way?

" And I don't want to tell everyone My glory story. Once I'm at like 100 million. I want to Talk about all the muck and mire while I'm treading through it to be like, Hey, you can do this too, I want to be a source of inspiration to let people know, it's still scary, it still feels foreign and weird, but you can do it too."

Keynotes

• It's not a one size fits ALL
• Most of their vision is really foggy
• Go to a deeper level of detail
• Spend 10 minutes visualizing my vision every day
• Picturing that vision every single day, it's telling your subconscious mind in its putting your subconscious mind to work

Check Bijal Patel socials!

https://www.facebook.com/bijal.launch

https://www.facebook.com/queenbeelaunch

https://twitter.com/BijalPatel_

https://www.youtube.com/channel/UCPF4-_6TKdCQI3-MymENrcA

0:00

This has been asked for by a lot of people about how to create a connection with your audience. And so I thought I'd give you a big thing that I used for years and in-person networking, when speaking on stages when going on live television, on my Facebook lives on my Instagram stories on my reels. And this has been a huge key for me and a lot of my success.

4:43

What are three beliefs that you also have, that you have that your audience also thinks about this, and I'm going to show you how to use this in just a second in your videos? The next thing I want you to write in, you're going to see where this all comes down in the play in just a second. You write down three frustrations or pains that your audience is currently experiencing. What are three frustrations or pains that your audience is currently experiencing? Next, I want you to write down three desires that your audience wants, what are they desire, right? If their pain is that they're overweight, and they can't fit in their clothes, their desires, probably to look good naked, right? It could be written down three desires. And then I want you to write down the biggest mistake that your audience is making. Right? If you're in the weight loss space, maybe that biggest mistake is that they're eating 600 calories, right? Write down the biggest mistake. Now what I want you to do, and this takes practice, right this, we have two full modules in the in-demand coach program that is dedicated to this, to like, extracting this information, and being able to learn how to communicate it. So this is going to take practice for you. And if you're in the program, it starts in module one. And in module two, and obviously, you've seen in module three, if you're in the program, this is where you're learning how to communicate this. But if for you like I want you to practice with this, if you're not in our program, you shouldn't be but if you're not, here's what I want you to practice, I want you to write down three different topics that you can use in your upcoming videos, to be able to connect with your audience.

6:00

So you can't just teach people, you can't just provide them with more information, we have to connect with them. And then we have to influence them and inspire them. And a lot of times we're going to do that through entertaining. And so the things that you want to get down number one insight is people like them. And so you've got to be able to connect with people just as if you were traveling from the UK, all the way to Florida, right are from Florida, the UK and you ran into somebody else that's from your town, you want to recreate that in your content in your videos, and you're speaking at your networking, whatever you're doing, where you're wanting to build a relationship. Then from there, we are writing down the three you could do more like we have our students do a lot more we give them templates on how to do this and stuff like that.

9:36

you want to see what it looks like to be able to become the in-demand coach. And you want to write down three ways that you're similar with your audience. You want to write down there, you know, top three pains, top three desires, the top mistakes that they're making to try to solve that pain to get to that desire. And then you want to form a topic that you can go into a story on you can do a live video on and it's going to also help you again when you're doing networking events if you do that, or wherever else you're hanging out to build connections. And so I want you to go out there and practice that and report back the results to me, I'm telling you, we just had in, I'm gonna shout you out, Susan, if you're watching this, she's a new client of ours. And literally, I gave her a topic to use in her videos. I can remember she went on Instagram, you're watching this, you can let me know if you want to Instagram or Facebook, but she booked a call off of it, right? So it's very powerful when you can do these things and create that connection with your audience. So alright, my friends. That's what I have for you today. I would love to know what your biggest takeaway was from today. Hey, and by the way, we are considering running a masterclass this week. And so if you're watching this live, you could let me know if you're watching this on the recording. The masterclass may have happened.

"You want to write down three ways that you're similar with your audience. You want to write down there, you know, top three pains, top three desires, the top mistakes that they're making to try to solve that pain to get to that desire."

Keynotes

• Write down the biggest mistake.
• Form a topic that you can go into a story on you can do a live video.
• Rather than teaching and just providing information, connect with the audience.

0:00

Today I'm going to be walking you through how to I call it the secret hack, secret live video hack, you're gonna realize why I'm calling it a secret in just a second, to be able to book three times the amount or more I've seen people do way more sales calls. And this is all without you having to send a single what I'm calling an outbound DM, right. So if you know what an outbound DM is, this is where you're physically reaching out to somebody, you know, sometimes they call it cold DMing or whatever without you having to do any outbound DMS.

4:40

And so what most people do is they hop onto a live stream then hop onto the post some content, and it's just it's teaching something right. If you're in the weight loss space, it's like here's how to lose 10 pounds right, or here's how to do this. And that's great information but instead of today's market in 2022, that's not enough, right? Everybody's doing that, right? It's, it's a commodity, it's like going to Walmart or the grocery store. And seeing like these aisles full of the like the same kind of products, just different names. It's like you don't know what to choose, right? Maybe you just go for the cheapest. This is what's happening in our market right now, for you to get somebody that watches your videos that that consumes your content to want to work with you is to create demand. Now, you don't have to create the desire, right? The desire is already there, like people want if you're in the weight loss, it doesn't matter what space here and we'll use the weight loss because that's mainly who I know is listening, you're in the weight loss space of the fitness space, people already have a desire to look better, right? You don't have to create that in people, they want to lose weight, they want to get fit, they want to look better, they want to feel better, there's already a desire. And so people already are buying things to make this happen. And so what you have to do is you have to show them and create demand for why your unique way is different and better than everybody else's.

8:55

And so in your business, what is your unique way and not your program, it is not your program, what is your unique way of getting your avatar from point A the problem that they're in to point B? Okay, the transformation that they want. Now, again, we have a seven-point framework in the man coach program, and if you're in the program, it is in module one, understand out messaging, there are seven different ingredients that you want to concoct, what I will say for you right now that are watching this, if you're not in our program, is to, you know, think about the unique way that you're getting from point A to point B, okay. And so once you have that you want to think about, and you can write these down and type these in the comments if you're on the live stream is number one, know your ideal avatar's desires, and I don't mean niche, I don't mean niche. So if you're under like, you know, 20 30k in your business right now, like you should not be focusing on like a wider niche, I'm telling you right now from experience, that is, you're going to be beating your head against the wall, you're going to be fighting with too much competition, and it doesn't have to be that way.

"Creating demand for your unique process, and then being able to come up with a great way to hook people into it. And that way, they see things differently. You get them into your messenger inbox, and then you can have a conversation with them, and convert them. "

Keynotes

• Know your ideal avatars desire
• Lead magnet around the ideal avatars desire
• Create a topic and a hook around that lead magnet to how you're going to position this in your live videos, and really any of your content.
• You're going to do is you're going to shift their perspective, you're going to shift the way they see things.

0:00

There's a lot of clients a month, and then some months, it's not, and engagements kind of a hit or miss, like engagement and contents a very hit or miss. And it's like a lot of these coaches like the prime, I feel like problem is that they always feel like they're reinventing the wheel. And so really, the lot of these coaches that I talked to, and the reason I'm going to be sharing this with you today in particular, is because most coaches and if this is you like cool, just let me know. But most coaches including me just want to have a sustainable and stable income, like something that's coming in that we know, it's not going to slide down, it's going to stay consistent. And our contents actually getting seen. So the stuff that we're putting all this diamond zoo is actually getting seen, and that we're actually making more of an impact without sacrificing more of our time, whether it's time away from your family, whether it's time away from you, whatever is important to you outside of work.

3:56

I was 53 pounds overweight at the time. I was 53 pounds overweight, and I kept saying I'm gonna get back in shape, but I never did. I don't know if anybody is here. I know a lot of you as coaches out there. You may have been there before. And anyway, so we were responding to a house fire. I was a junior firefighter at the time we get on the scene and there's frickin flames coming out of this house like every which window. And it's what's called a fully involved house fire in the firefighter lingo. And so we got on scene we go to make entry. We had reports, right? And two brothers, two people, two brothers were trapped inside of this house. And so my partner and I go to make entry into this house. And you know, we're crawling on the floor. We have a hose line strapped to us, well, the lieutenant's and engineers and stuff. They go outside, they shut the power off and stuff you know before making entry. What we didn't know is that the brothers that were living there were stealing electricity. They aligned going out stealing electricity from their neighbors, so we didn't actually have the power set off. Right. I'm crawling beneath the smoke line spraying out hotspots. We're trying to search for these brands. When my hand hit a dryer and it sent a 220-volt electrical current through my body, in out my back, right, I was immediately drugged out of the house by my partner. And I don't know if you saw the movie crank with Jason Statham, where he's like his heart rates like above like 220, or whatever. And he has to keep it like that to live. Well, that's how my heart rate was, it was like through the roof, they threw me in the back of an ambulance, they had to start pumping my fluid. And I was rushed to the hospital for three days and three nights. Well, I tell you this, right, this is what started my fitness journey. By the way, we're not going to get into I tell you this because I discovered years later with that story.

14:43

And I use a story to teach to you, to you, my audience, entrepreneurs, that sometimes we, we have to be able to shift our perspective, we have to shift their energy. And we have to see things differently in order to grow. Because the emotional rollercoaster of an entrepreneur can be devastating. But when you could take control of your emotions, and you could direct it to what you can control, you're going to have so much more success, right? So there are a lot of different ways that you can tell the story anyway.

"But I see a lot of coaches right now in the online space in 2022. They're making this massive mistake of being a little bit too boring, right, just sharing information, maybe sharing benefits of their program, or what's in it for their, you know, customer, their clients, and not really ever tapping into the audience's subconscious, the subconscious beliefs, their subconscious mind, and not really eliciting emotions. "

Keynotes

• Do not always reinvent the wheel.
• It's a must to have an impact without sacrificing time.
• We have to see things differently in order to grow.

0:00

Today, we're going to walk through the three stages of making more money, more income, signing up more clients in your online coaching business from going live. Now, this has come off of quite a few conversations that I've had with actual clients. And just people that I've talked to over the last few months as coaches that I've audited their profiles, we have a service where we audit people's profiles for them. And I've done so many of them recently. And I found that there are some really common problems amongst the majority of these coaches. And so you may fall into these or you may not, so if it resonates, like I'm going to show you really how to create more sustainability in your business when it comes to revenue. And when it comes to love, not feeling like a frickin burned out all the time. Right. And that's like one of the main things right, that I see that there's like inconsistent income coming into your business, you know, some months, maybe great, some months, maybe not, at least the coaches that I'm talking with, and there always seems to be like this backslide, right, where it's like, one month could be like, freakin 17 gay and the next month, it's like, no, okay. And that sucks, right? And being able to have like this constant, like reinvention of content, where it's like, we feel like we're on this content hamster wheel, where it's like you're pumping out, pumping out pumping out. And this is a big problem. And in fact, it's a really big mistake that I see a lot of coaches making. Because the goal here, right, doesn't matter what you're doing for your marketing, the goal for most of us as business owners is what we want to have consistent money coming into our business, we want to make sure that we have like we have it stabilized.

4:38

I mean, I would argue to say even more effective for when you're really trying to see what lands with people when you're doing this from things like your personal Facebook or Instagram or a Facebook group or something right. And that's the stage number one, it's monetizing. It's really about mastering the ability and the skills to communicate your message using things like your personal profile, your Instagram account or like a Facebook group, right? That's number one. And, you know, I've done episodes in the past on all of these skills. This is literally what I teach to people in the in demand coach program, you know, but I'll give you a few of these skills. Again, if you want to hear more of the skills like I've done complete episodes on them. So I'm not going to go into depth with these today, I want to give you more of the landscape of what you should be focusing on, especially if you're under 20k. And your business right now, like this is where your attention should probably be. And so you want to like, obviously, after having a message that you know, is going to stand out to your person to your audience, then you want to make sure that you have, you're starting to get better at speaking like in hooking people in, or you got to hook people into your stuff, then you've got to start getting better at engaging, telling stories, right, you got to get better at story.

9:33

Now, what you're doing is you're looking to take this message and the way you communicate onto even bigger platforms. This is where I get media appearances, like, when I was in this stage I'm in, I cycled through these stages in different businesses, right in my gym when I was in the stage. This is where I started to book television, I started getting on television and communicating my message about my gym on television, right in online, it started to get into like magazines, right into different outlets, so I can communicate my message in a different way. And so that's what ultimately happens, an impact is now you're taking what you've already done. In monetize, you're taking what you've already done in scale, because now you have a little bit more clout, if you will, right, you have a little bit of a higher perception amongst your audience, because you've now grown your following you've grown your audience, you've scaled your visibility, now we go into impact. And this is where we can truly start to harness the skills, harness these talents, and take them to the next level to where we can do live TV, you know, local TV stations, or national TV stations, and pointing people back now, with all being said, right beneath the surface, there's like, you know, client acquisition processes in place. And so it's like, you can't just like get handed a mic and go talk and not have like an acquisition process in place to where you can actually get send people in, you know, this is just like the front end that I'm talking about today, behind the scenes, you got to have something that's going to allow you to actually acquire clients. Otherwise, you're just speaking, right?

15:09

This is where now you can take your thing to the bigger media, right, you can start going higher media, and you can start becoming really, really well known in your space. But it has to happen in steps. And if you skip a step, I'm telling you right now from experience, and from working with a lot of coaches, you will backslide, you will completely back. Alright. And we of course have tools and templates and frameworks for all of these things. And each one of these stages inside of our program, especially in the monetize, it's where we put a lot of time because we have a lot of coaches that are coming in. That's where the stage they're in.

"So you've got to learn how to do these things, you got to learn how to convert, or you got to learn how to drop a call to action, and get somebody to say yes, raise their hand or move to the next step."

Keynotes

• First stage: Monetize Stage
• Second stage: Scale Stage
• Third stage: Impact

2:21

So you can actually generate leads, you can stand out, you can get more engagement, and you could start acquiring clients through the power of your voice. That's what I do. And that's what I did to grow my business. And so people are like, I had so many questions coming in. So I'm gonna lay out literally step by step, what I did, from the time that I left my gym, to going full time online in my business, and scaling it up to you know, our highest month was $80,000 in a single month in our business. So the massive problem I see in this is nine times out of 10. When a coach comes to me, this is what they're either saying consciously or subconsciously, I can just see it. And I know from experience, especially for the coaches that are trying to scale past that $20,000 per month range. This is true even if you're under 10k. But especially for those that are trying to get past that 20k cash collected, not like contracted, everybody likes to just put out vanity numbers, right? I'm talking about real cash in your bank that you can utilize to grow your business and to have more freedom and more impact, right? The biggest problem that I see, and this is my call it an opinion, I think this is a fact, right? It's getting too complex with their business growth strategies. Like raise your hand if you feel like you've fallen into that trap, where it's like, you feel like things are just too complex, like your business is too complex, right?

4:34

We want to always provide our clients with the best information, but it can become overwhelming. And then it doesn't all get implemented. We have all these open loops, and now we have complexity in our business. And what I've learned is simplicity is the key to success. And I'm sure you've heard this before, but do we actually follow it right? But like, I want to, like make this clear. Like I love to be part of masterminds, but mainly for networking. You've got to understand that one of the things and I'm going to lead into the steps here. This is kind of like a little rant I guess, but it's what truly took me from really struggling to get past that like 15 to 20k Mark to Being able to scale what I feel. I literally wrote, This is my journal. I feel like Ron Burgundy, like I wrote this in my leather bound book. But like, I've read it in my journal time and time again, where I literally would write down how effortless it felt to grow. And before it felt like I was freaking fighting an uphill battle to try to grow my business, like, has anybody felt that it's like, you know, that you have you know that you could change lives, you have this message, but it's like, how it's like, it feels that you're fighting an uphill battle to scale. Like, has anybody felt that, right? That's how I felt. And I literally remember writing in my journal, I have it right over here at my desk, and I read it almost every day, to keep myself in that mindset of how effortless it feels when you do what I'm about to say. Okay. And so, anyways, rant over rants over.

13:33

The first one is connecting with your audience, right, you have to be able to connect with your audience. You know, in the in demand coach program, we teach this in depth, like how to actually do that from a messaging standpoint, from a content plan, standpoint, all that stuff. The second thing you have to do is captivate your audience. Right, you have to captivate them. Right? That means you have to get their attention and keep it you know, and again, in the man coach program, this is pillar number two, where we're walking you through how to do storytelling and how to do better headlines and titles and all that stuff. And then the third thing is you have to convert your audience, right? And this is going to come under like how you're calling to actions, how you're getting people to raise their hands, how you're getting people to move forward. Some of it has to do with subconscious programming and influence and all that stuff. Right in that something that we teach.

14:23

So that's number three. Number four, we've got two more y'all two more I hope you're finding massive value if you're on the live stream and this has been super valuable like smash the heart button, let me know in the comments you say value I'd love to know if this is helpful. Number four is I built a client acquisition system so I can keep my sales predictable and consistent every month. This was how I was able to scale past that like 10 to $15,000 per month mark in our business. It's like before that there was no consistency, right? There's no predictability. Some months were like a matte, like a really cool like yes, we're doing an amazing 17k This month, and then like, the next month, it was like frickin 3k. And I was beating my head against the wall, I was like, Okay, we have to have some consistency here.

"But you've got to understand that if you feel like you're chasing people, you've got to stop because people will continue to run. Because what gets chased happens, right? It runs whatever you're chasing. You want to attract people to you and I'm going to explain how to do that in a moment."

Keynotes

• Always pumping out new content in their masterminds every month, right every single month, and this is so they keep their students engaged.
• Communicate my message in a way that stands out.
• Started to speak at events, and this led to having a lot of conversations without chasing anybody.
• Got hyper focus on exactly what the cash collected goal was.
• To build real connections with people and to truly keep people more engaged and convert them is easier.

2:55

I gotta jump straight into Facebook ads. And here I was spending 1000s of dollars a month on Facebook ads and then paying somebody to manage these ads. And then I paid 1000s of dollars for somebody to build me this WordPress site that I didn't even know how to manage. So I had to pay them to manage it. Because I'm a trainer, I am not a I'm not techie, I am not a developer, I don't know that side of things. So I ended up making all of the mistakes, some of them I made over and over again. So I like to take those mistakes and turn them into lessons and pay that forward and help other trainers and coaches who are kind of transitioning into the online world and teach them how to do it better and faster than I did. Because when I did this, I was coming from a brick and mortar facility. So I had two gyms. And, you know, we all know Jim's recurring business model, right. And it's really just about that recurring lower price type model so that you can get as many people right, it's like mass we're going through for volume pricing. And so I thought that's what I needed to do, you know, when I transitioned out of the gym, sold my gym and then came into the online space.

5:32

One thing that I feel like and also came up over and over again, as I was talking to the experts, it's lack of consistency. It's a lack of consistency, right. And sometimes, we don't know why we're not being consistent. We don't know why our mind is holding us back or our energy, for some reason is holding us back because we have every intention of being consistent. So like, if you can relate to waking up every morning thinking, Okay, today, I'm going to go up today I'm going to go live, today's the day, I'm going to go live today's day, I'm going to make these posts Today's the day I'm going to do all of these things that I told myself I was going to do yesterday, but didn't for whatever reason. Today's a brand new day, I'm going to do that. And then you don't write your beat, you feel resistance, you pull back you for whatever reason, just don't pull the trigger and follow through with that. So I would say I to answer your question, the biggest mistake most traders are making and coaches are making an entrepreneur's are making honestly, it's lack of consistency.

10:00

So take that same piece of content, talk about what how you did it, and how they can do it to connect with them on a very deep level know their pain points, for example, that 30 year old mother of two, what is her pain point, her pain point is probably that it's a pain in the butt to get to the gym for her, because she's probably got an infant on an infant carrier on this elbow. And then she's got a toddler in her hand down here. And what our what should be a one hour trip to the gym turns into two hours, because she's got to change diapers, she's got a nurse a baby, she's got to get the kid in the car, strap them in their seatbelt, get there, get them into the KidCare, try to get the workout in route the kids from the KidCare, get him back. It's a whole situation for that woman. So how can you talk about that situation for that woman.

12:51

And we put this event together to help personal trainers, coaches, entrepreneurs, figure out why they are not standing out, and why they're not getting visible. Because why? It comes back to sales, right? So if you're feeling frustrated in your business, if you're feeling stuck in your business, if you feel like you're posting every day, and you're being consistent, but you're not getting the traction that you that you deserve, or you feel like you need, this is exactly why we put this event together. So we collaborated with all of these amazing minds, and asked everybody a couple of questions. One, what are trainers and coaches doing wrong? As they enter into the online space today? What should they be doing instead? Everybody answered that question. Also, everybody spoke to their zone of genius. So like Jason, you came in and you spoke to you spoke to video marketing, and what people need to do on live videos and videos in general and how to grab that attention immediately and get people to raise their hand.

16:20

But if you look at social media as a whole, right, it's like, I think I read a few different statistics when I was doing some research on statistic number one is that the average person scrolls, five miles on news feed every year, right? That's the average person. Some people do way more, some people do a little less. But that means they're just scrolling, right scrolling, scrolling, scrolling. That's number one, right? So you've got to do something to stand out. Otherwise, you're going to be driven by just like that billboard that unfortunately gets put up in. It's like a good spot.

"So if you're feeling frustrated in your business, if you're feeling stuck in your business, if you feel like you're posting every day, and you're being consistent, but you're not getting the traction that you that you deserve, or you feel like you need, this is exactly why we put this event together. So we collaborated with all of these amazing minds, and asked everybody a couple of questions. One, what are trainers and coaches doing wrong? As they enter into the online space today? What should they be doing instead?"

• There's a difference between content that converts content that engages and content that just gets seen and overlooked.
• You can't stand out, you can't increase your visibility, so nobody sees you.
• The best place is gonna be my Facebook group. It's called successful online fit pros. Your roadmap to a six figure business.

Connect with Brandi:

https://rebrand.ly/18cnkf1

0:00

Today, we're going to be going into the Facebook Live secret that no one is talking about. And as I was just mentioning, before I hit record on the live stream, I call it a secret because not too many people are teaching this, not too many people are talking about this. And this is significantly hurting coaches and entrepreneurs that are trying to get leads, they're trying to get clients from their online marketing, it's significantly killing their sales, and they're killing their chances of getting leads. So I'm going to share this with you today. And I really hope that it resonates, I really hope that this lands with you, because this changed everything for me back in my own fitness business, and significantly helped us grow. So I really hope that this helps you as well. So the big idea here is that a lot of coaches, and I know this is very true for me, we're putting out content all the time, right? It's like we've been told, it's like some of us, I was told you had to post three times a day on your Facebook and Instagram account, just to get traction, right, which is complete bullshit excuse my language, right? It's complete BS. And we had to really give, like, extreme value massive value all of the time.

10:18

But you can also think of it as a big industry norm, right? Like, which could be like, you know, in the weight loss space, it could be like, you have the diet, right? That's an industry norm. That'd be an example of that. What is that big industry norm or that biggest mistake? Like in my fitness business, the biggest mistake was my ideal clients thought they had to eat friggin 600 calories, right? It was crazy, but that was what they were doing. And so that's the first piece. And then the second piece of the Y formula are the frustrations, right? The frustrations in the wants, if you don't know if you can't, if you can't articulate and communicate the biggest frustrations and wants, you're going to have a really hard time, like relating to people, right, like I just talked about at the beginning of this episode, a massive frustration for us as coaches is if we're putting out content, and it's not getting seen, like how bad does that suck when we're like literally spending time going live, doing content, and it's going on scene it like at that point, it really feels like we're doing all this work, and we're not getting paid for it. Right? And so I know this frustration, because I lived through it before. And what do we want, we obviously want to get leads when we go live, we want to get leads through our content in general, so we can help more people. So what are the frustrations, and the ones like take some time and write those down? You know, and if you're on the live stream, put them in the comments. Okay. And that's the reason that you want to start with why this is the first thing that you have to do if you want to shift perspectives. The thing is, people are guarded. And we have to help them lower their guard if you want to shift their perspective, right, we have these things called egos. And so we have to help dismantle, I don't know if it's the best word to use this mantle, the ego and lower the guard so we can have people open to receiving. And then what we want to do is what I call the what formula, okay, we have the why formula than the what formula is going to be where we're going to be sharing an undeniable truth, we're going to share an undeniable truth, you shouldn't be sharing something like if you try to shift somebody's perspective, through a false truth, or whatever you could call it, it's called manipulation.

14:08

Okay, and so you want to try to inspire them or you will least want to give a metaphor that's going to be somewhat engaging for them. So that's your aha moment. Makes sense. Right? So that is not all of it. But that's a good chunk that you could go and practice today. So if you want to practice this, again, this is like game changing. And of course it takes work to master it. Like this is what we teach people in the man coach program is mastering these skills. Right? So you have to be patient with yourself if you do this one time and you butcher it. It's totally okay. It's called human. So it takes mastery alright, but if you can out there today and you practice in your next live video. Like, think about the biggest mistake somebody is making, what are their frustrations? What are their wants, you want to communicate those to them? Okay in your video, and then think about what is that big aha moment? Right? So somebody in, for example, was eating healthy, right? They're eating 600 calories, but like healthy foods, my aha moment may be eating REITs right, you got to get the right calories, you got to get the right proportions. Right. That may have been my big aha moment. And I would have painted with a metaphor.

"So you want to try to inspire them or you will least want to give a metaphor that's going to be somewhat engaging for them. So that's your aha moment. Makes sense. Right? So that is not all of it. But that's a good chunk that you could go and practice today. So if you want to practice this, again, this is like game changing. And of course it takes work to master it. "

• Shifting beliefs of your audience is the key.

• You have to entertain or what I like to call in the coaching space is educating them.
• Quality content versus quantity posts.

1:49 I know for a while like you were just kind of struggling to get things going. And now you've been pretty consistent with generating over $10,000 cash collected in your business per month. And I know it's a big goal for a lot of people. So tell us like, what is one of the biggest like obstacles or challenges you had to overcome to get where you are right now.

4:18 And if you've been in this business for any amount of time and trained, you know, just a few people you'll know like it is so much of the habits and the lifestyle and the other 23 hours a day you're helping somebody in influencing their life compared to the one hour you might be in front of them. Mm hmm. Yeah. And more results means you can charge more and make more money.

5:41 And just like when our clients have when we post before and afters and testimonies, there are lots of stories, lots of hard decisions, lots of lessons learned behind each one of those testimonies. And it was not super fast. For me, I used to get a lot of engagement, I still do get a lot of engagement. But that is what I was like, I should be making a lot more money. But I wasn't clearly putting the pieces together, making the right offers honing in my message. I mean, coming out of I see videos from when we were in quarantine, I mean, I was having like 600 to 800 views every day when I was going live. Right. And that was great. And I thought this is great.

7:44 And I see with the rise of like, tick tock, and everything people call them like leads. And it's not really leads, it's just engagement. You can't take that engagement. You can't take those people to the bank.

10:28 But one of the Golden Rules of Marketing is don't be cute. Be clear. Don't be cute. Be clear. If we're trying to be cute with how we're saying things in the names, like, you know, I was helping somebody and it was very clever, was called a swipe right body.

12:39 And I love the simplicity of that. And I think a lot of people look for this, like magic bullet, or this magic pill. But like, you know, we all know the same, we've all heard it right, what you focus on grows. And a lot of times when you don't have the energy, and when you have like your eggs and all of these different baskets, it's like, it's really hard to grow one thing, it's like everything may grow a little bit. But then you're out of energy, and it starts to slide back. And so what you're saying, if I'm correct, is that you took all of your focus, you went all in, and it gave you the energy in the mental space to be able to focus on the revenue generating activities.

15:02 One of the big things that you said to me not too long ago, it really well, I don't know, time is just flying by now. But you said, you know, go talk to people and network like you do in person and on Facebook. And that is that is the thing that led to my radio show, it really did. I was I have reached out to a few people that do what like we do online and put themselves out there and go live on video and promote themselves. And one of these people was my co host now on the radio show, where I saw what she was doing. And I reached out to her and said, I'd love to meet you. I've been following you. And and I think we get along because you're kicking ass and doing things online. And I see you interacting with people and let's just meet it was great.

20:24 It's like, okay, I can. I'm the one that gets in my way sometimes. And like I said, that's where you've come in with the support your teams come in with the support and gotten me and plenty of others over the blocks that you know, we can just keep moving forward.

"To be able to have a message that stands out, and to be able to know when to make offers, how to make offers, and everything like that, because engagement is cool."

• Emily shares her journey and what led her to where she is today

• Building your own authority in the market

• Golden Rules of Marketing